Eat. Think. Design... Fund. Sustain.

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In April of 2014 I guest lectured at the UC Berkeley School of Public Health class Eat.Think.Design. – interdisciplinary innovation course focused on addressing big challenges in food and food …

In April of 2014 I guest lectured at the UC Berkeley School of Public Health class Eat.Think.Design. – interdisciplinary innovation course focused on addressing big challenges in food and food systems. For more information, visit http://innovate.berkeley.edu/

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  • 1. Eat. Think. Design… Fund. Sustain. LA2050, the Goldhirsh Foundation, and my journey. @shaunanep @LA2050 @GoldhirshFdn
  • 2. @shaunanep @LA2050 @GoldhirshFdn Financial Capital Human Capital Social Capital Goldhirsh Foundation
  • 3. @shaunanep @LA2050 @GoldhirshFdn Seed Capital Mezzanine Capital Entrepreneurial Efforts Goldhirsh Foundation
  • 4. @shaunanep @LA2050 @GoldhirshFdn Goldhirsh Foundation
  • 5. @shaunanep @LA2050 @GoldhirshFdn The Problem Goldhirsh Foundation Awesome people. Cool stuff.
  • 6. @shaunanep @LA2050 @GoldhirshFdn LA2050 LA2050
  • 7. @shaunanep @LA2050 @GoldhirshFdn Our Solution LA2050 Shared Vision Track Progress Collaborate Capital Development
  • 8. @shaunanep @LA2050 @GoldhirshFdn Research + Reporting 1. Where we are today. LA2050
  • 9. 1. Where we are today. Along eight key indicators of human development. @shaunanep @LA2050 @GoldhirshFdn LA2050 Research + Reporting
  • 10. @shaunanep @LA2050 @GoldhirshFdn 1. Where we are today. VOTING RATES BY EDUCATION LEVEL Small increases in education levels significantly increase voter participation rates. HIGH SCHOOL COLLEGE GRADUATE GRADUATE DEGREE 1 IN 12 VOTE 1 IN 3 VOTE 3 IN 4 VOTE 9 IN 10 VOTE LESS THAN HIGH SCHOOL LA2050 Research + Reporting
  • 11. @shaunanep @LA2050 @GoldhirshFdn 1. Where we are today. 2,185 TONS 1,503 TONS 1,004 TONS 2,025 TONS 2006 2008 2009 201120072005 CLEAN TRUCKS REGULATIONS Diesel particulate matter emissions by year New regulations to curb emissions of diesel particulate matter are already showing promise. At the Los Angeles & Long Beach port complex, diesel emissions have been reduced by 80% since 2007. 1,565 TONS 313 TONS LA2050 Research + Reporting
  • 12. @shaunanep @LA2050 @GoldhirshFdn 1. Where we are today. TOP QUINTILE WEALTHY 52% OF TOTAL INCOME FOURTH QUINTILE UPPER MIDDLE CLASS 22% OF TOTAL INCOME INCOME BY QUINTILES WHO GETS THE BIGGEST PIECE OF THE PIE? In Los Angeles County the wealthiest 20% of households receive more income than the other 80% of households combined. Put another way, the county’s wealthiest 640,000 families earn more income than over 2 million households combined. BOTTOM QUINTILE POOR 3% OF TOTAL INCOME SECOND QUINTILE WORKING CLASS 8% OF TOTAL INCOME THIRD QUINTILE MIDDLE CLASS 14% OF TOTAL INCOME LA2050 Research + Reporting
  • 13. @shaunanep @LA2050 @GoldhirshFdn 1. Where we are today. 2. Where we are headed if we continue along this path. LA2050 Research + Reporting 2014
  • 14. @shaunanep @LA2050 @GoldhirshFdn 1. Where we are today. 2. Where we are headed if we continue along this path. LA2050 Research + Reporting 2014 2050
  • 15. @shaunanep @LA2050 @GoldhirshFdn LA2050 1. Where we are today. 2. Where we are headed if we continue along this path. 3. How can we change this picture? LA2050
  • 16. @shaunanep @LA2050 @GoldhirshFdn Shared Vision Why? We believe that in order to track and drive progress, Angelenos must first be united by a shared vision of success for the region. LA2050
  • 17. @shaunanep @LA2050 @GoldhirshFdn LA2050 Goals LA is the best place to CREATE LA2050
  • 18. @shaunanep @LA2050 @GoldhirshFdn LA2050 Goals LA is the best place to CREATE ! LA is the best place to CONNECT ! LA2050
  • 19. @shaunanep @LA2050 @GoldhirshFdn LA2050 Goals LA is the best place to CREATE ! LA is the best place to CONNECT ! LA is the best place to LEARN LA2050
  • 20. @shaunanep @LA2050 @GoldhirshFdn LA2050 Goals LA is the best place to CREATE ! LA is the best place to CONNECT ! LA is the best place to LEARN ! LA is the best place to PLAY ! ! LA2050
  • 21. @shaunanep @LA2050 @GoldhirshFdn LA2050 Goals LA is the best place to CREATE ! LA is the best place to CONNECT ! LA is the best place to LEARN ! LA is the best place to PLAY ! LA is the healthiest place to LIVE LA2050
  • 22. @shaunanep @LA2050 @GoldhirshFdn LA is the best place to CREATE LA2050
  • 23. @shaunanep @LA2050 @GoldhirshFdn LA is the best place to CONNECT LA2050
  • 24. @shaunanep @LA2050 @GoldhirshFdn LA is the best place to LEARN LA2050
  • 25. @shaunanep @LA2050 @GoldhirshFdn LA is the best place to PLAY LA2050
  • 26. @shaunanep @LA2050 @GoldhirshFdn LA is the healthiest place to LIVE LA2050
  • 27. @shaunanep @LA2050 @GoldhirshFdn LA2050
  • 28. @shaunanep @LA2050 @GoldhirshFdn MY LA2050 If Angeleno’s do not like what projections are saying about our future, then we as citizens, organizations, stakeholders, and policymakers can work together towards a more successful Los Angeles – one that empowers us and takes full advantage of the potential our region holds. LA2050
  • 29. @shaunanep @LA2050 @GoldhirshFdn MY LA2050 $1M in funding 279 Submissions 70,000 Votes 10 Winners $4M+ in follow on funding LA2050
  • 30. @shaunanep @LA2050 @GoldhirshFdn MY LA2050 LA2050
  • 31. @shaunanep @LA2050 @GoldhirshFdn MY LA2050 REPORT www.LA2050.org 4 WHAT HAPPENS WHEN YOU CROWDSOURCE $1,000,000FOR SOCIAL CHANGE IN LOS ANGELES? We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is what we learned: 1. ANGELENOS COLLABORATE. The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a quarter of the proposals coming from an existing partnership. 2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS. 44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept. 3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT WITH EACH OTHER. 73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how). 4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION. Education received the most submissions of any category. 5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES – ASK LOS ANGELES. From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.” Here are the key trends which emerged from submissions (click on the icon to learn more): YOUTH ENGAGEMENT SHARING ECONOMY PUBLIC SPACE POP-UP/ MOBILE TECHNOLOGY DESIGN/ INNOVATION STORYTELLINGSOCIAL ENTERPRISE & ARTPRENEURS LA2050 AMPLIFIERSTRANSPORTATION Finding 1 Collaboration is key. LA2050 MY LA2050 Report
  • 32. @shaunanep @LA2050 @GoldhirshFdn MY LA2050 REPORT www.LA2050.org 4 WHAT HAPPENS WHEN YOU CROWDSOURCE $1,000,000FOR SOCIAL CHANGE IN LOS ANGELES? We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is what we learned: 1. ANGELENOS COLLABORATE. The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a quarter of the proposals coming from an existing partnership. 2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS. 44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept. 3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT WITH EACH OTHER. 73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how). 4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION. Education received the most submissions of any category. 5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES – ASK LOS ANGELES. From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.” Here are the key trends which emerged from submissions (click on the icon to learn more): YOUTH ENGAGEMENT SHARING ECONOMY PUBLIC SPACE POP-UP/ MOBILE TECHNOLOGY DESIGN/ INNOVATION STORYTELLINGSOCIAL ENTERPRISE & ARTPRENEURS LA2050 AMPLIFIERSTRANSPORTATION Finding 1 Collaboration is key. Finding 2 Angelenos are eager to test new ideas. LA2050 MY LA2050 Report
  • 33. @shaunanep @LA2050 @GoldhirshFdn MY LA2050 REPORT www.LA2050.org 4 WHAT HAPPENS WHEN YOU CROWDSOURCE $1,000,000FOR SOCIAL CHANGE IN LOS ANGELES? We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is what we learned: 1. ANGELENOS COLLABORATE. The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a quarter of the proposals coming from an existing partnership. 2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS. 44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept. 3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT WITH EACH OTHER. 73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how). 4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION. Education received the most submissions of any category. 5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES – ASK LOS ANGELES. From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.” Here are the key trends which emerged from submissions (click on the icon to learn more): YOUTH ENGAGEMENT SHARING ECONOMY PUBLIC SPACE POP-UP/ MOBILE TECHNOLOGY DESIGN/ INNOVATION STORYTELLINGSOCIAL ENTERPRISE & ARTPRENEURS LA2050 AMPLIFIERSTRANSPORTATION Finding 1 Collaboration is key. Finding 2 Angelenos are eager to test new ideas. ! Finding 3 Appetite for change in the way we connect with each other. LA2050 MY LA2050 Report
  • 34. @shaunanep @LA2050 @GoldhirshFdn MY LA2050 REPORT www.LA2050.org 4 WHAT HAPPENS WHEN YOU CROWDSOURCE $1,000,000FOR SOCIAL CHANGE IN LOS ANGELES? We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is what we learned: 1. ANGELENOS COLLABORATE. The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a quarter of the proposals coming from an existing partnership. 2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS. 44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept. 3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT WITH EACH OTHER. 73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how). 4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION. Education received the most submissions of any category. 5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES – ASK LOS ANGELES. From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.” Here are the key trends which emerged from submissions (click on the icon to learn more): YOUTH ENGAGEMENT SHARING ECONOMY PUBLIC SPACE POP-UP/ MOBILE TECHNOLOGY DESIGN/ INNOVATION STORYTELLINGSOCIAL ENTERPRISE & ARTPRENEURS LA2050 AMPLIFIERSTRANSPORTATION Finding 1 Collaboration is key. Finding 2 Angelenos are eager to test new ideas. ! Finding 3 Appetite for change in the way we connect with each other. ! Finding 4 Education is of paramount importance. ! LA2050 MY LA2050 Report
  • 35. @shaunanep @LA2050 @GoldhirshFdn MY LA2050 REPORT www.LA2050.org 4 WHAT HAPPENS WHEN YOU CROWDSOURCE $1,000,000FOR SOCIAL CHANGE IN LOS ANGELES? We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is what we learned: 1. ANGELENOS COLLABORATE. The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a quarter of the proposals coming from an existing partnership. 2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS. 44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept. 3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT WITH EACH OTHER. 73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how). 4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION. Education received the most submissions of any category. 5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES – ASK LOS ANGELES. From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.” Here are the key trends which emerged from submissions (click on the icon to learn more): YOUTH ENGAGEMENT SHARING ECONOMY PUBLIC SPACE POP-UP/ MOBILE TECHNOLOGY DESIGN/ INNOVATION STORYTELLINGSOCIAL ENTERPRISE & ARTPRENEURS LA2050 AMPLIFIERSTRANSPORTATION Finding 1 Collaboration is key. Finding 2 Angelenos are eager to test new ideas. ! Finding 3 Appetite for change in the way we connect with each other. ! Finding 4 Education is of paramount importance. ! Finding 5 To find solutions for LA, you must ask LA. LA2050 MY LA2050 Report
  • 36. @shaunanep @LA2050 @GoldhirshFdn LA2050 But we all know why we are here.
  • 37. @shaunanep @LA2050 @GoldhirshFdn How can elements of design thinking help create innovative solutions to fix the broken food system? LA2050
  • 38. Degree Project [Preview 1] by Wells Riley @shaunanep @LA2050 @GoldhirshFdn LA2050
  • 39. The 5 stages that form Design Thinking (as developed by Stanford Design School) @shaunanep @LA2050 @GoldhirshFdn LA2050
  • 40. @shaunanep @LA2050 @GoldhirshFdn LA2050
  • 41. @shaunanep @LA2050 @GoldhirshFdn The Problem: Food Deserts Largely white neighborhoods have three “times as many supermarkets as Black neighborhoods and nearly twice as many markets as Latino neighborhoods in Los Angeles.” LA2050
  • 42. @shaunanep @LA2050 @GoldhirshFdn Design + Food = Health Public Matters + Market Makeovers ! The Problem: Food Deserts How might we increase access to healthy foods in food deserts?
  • 43. @shaunanep @LA2050 @GoldhirshFdn
  • 44. @shaunanep @LA2050 @GoldhirshFdn Because of Market Makeovers, 10,000 residents now have access to healthier, affordable food.
  • 45. @shaunanep @LA2050 @GoldhirshFdn Design + Food = Health LA Street Vendor Campaign The Problem: Food Deserts LA2050 How might we provide access to healthy food in areas where access is low in under resourced communities?
  • 46. @shaunanep @LA2050 @GoldhirshFdn LA2050 The legalization of street vending will bring 10,000 low income entrepreneurs into the formal economy, and increase access to healthy food for thousands of residents.
  • 47. @shaunanep @LA2050 @GoldhirshFdn Design + Food = Health Guerilla Gardening The Problem: Food Deserts LA2050 How might we provide access to healthy food in areas where access is low, and the infrastructure is non existent?
  • 48. @shaunanep @LA2050 @GoldhirshFdn LA2050 The legalization of curb side gardening has truly shifted the culture of Los Angeles, and brought the vision of Los Angeles as a “food forest” closer to reality than ever before.
  • 49. @shaunanep @LA2050 @GoldhirshFdn The Problem: Food Deserts + Low Access to Park Space LA2050
  • 50. @shaunanep @LA2050 @GoldhirshFdn Design + Food = Health LA Open Acres The Problem: Food Deserts + Low Access to Park Space LA2050 How might we provide access to green space in areas where access is low?
  • 51. @shaunanep @LA2050 @GoldhirshFdn LA2050 LA Open Acres is facilitating the transformation of the city’s thousands of acres of vacant and underutilized lands into vibrant green, public places that contribute to the health and well-being of local residents.
  • 52. @shaunanep @LA2050 @GoldhirshFdn LA2050
  • 53. @shaunanep @LA2050 @GoldhirshFdn LA2050 When we think of cities, we think of buildings and skyscrapers. But cities are primarily about people. They’re about where people go and where they meet – that’s the core of how cities work. And for the people, even more important than the buildings are the public spaces in between them. That is what makes cities come alive. The central question I ask myself is, ‘What makes a public space work? What is it about unsuccessful places that keeps people away?’ ! ! -Amanda Burden, Director of New York City’s Department of City Planning “ ” LA2050
  • 54. @shaunanep @LA2050 @GoldhirshFdn LA2050 How can elements of design thinking help create solutions for the future of Los Angeles as it pertains to… LA2050
  • 55. @shaunanep @LA2050 @GoldhirshFdn PUBLIC SPACE? CicLAvia LA2050
  • 56. @shaunanep @LA2050 @GoldhirshFdn CONNECTING NEIGHBORHOODS? LA Commons + CicLAvia LA2050
  • 57. @shaunanep @LA2050 @GoldhirshFdn LA2050 Hammer Museum’s Arts Restore LA ECONOMIC VITALITY LA2050
  • 58. @shaunanep @LA2050 @GoldhirshFdn No Right Brain Left Behind + Green Dot Public Schools EDUCATION LA2050 EDUCATION
  • 59. @shaunanep @LA2050 @GoldhirshFdn LA2050 How will design thinking help you build the city of your dreams? LA2050
  • 60. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 61. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 62. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 63. @shaunanep @LA2050 @GoldhirshFdn My Journey. How might we design food policies that reflect the values and ethics of the people?
  • 64. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 65. @shaunanep @LA2050 @GoldhirshFdn My Journey. Understanding Public Calls for Labeling of Genetically Modified Foods Analysis of a Public Deliberation on Genetically Modified Salmon
  • 66. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 67. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 68. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 69. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 70. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 71. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 72. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 73. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 74. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 75. @shaunanep @LA2050 @GoldhirshFdn My Journey. How might we design a better lunchroom?
  • 76. @shaunanep @LA2050 @GoldhirshFdn My Journey. 1. Discover. Learn from the students. Learn from experts. Practice empathy in context by experiencing the lunchroom for myself. Communicate findings. 2. Ideate. 3. Prototype.
  • 77. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 78. @shaunanep @LA2050 @GoldhirshFdn My Journey. 1. Shorter lines. 2. Menus available in advance. 3. More than twenty minutes to eat. 4. Vegetarian options. 5. Transparency around ingredients and calories.
  • 79. @shaunanep @LA2050 @GoldhirshFdn My Journey. How might we enable teachers to include gardening and nutrition in the daily curriculum?
  • 80. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 81. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 82. @shaunanep @LA2050 @GoldhirshFdn My Journey.
  • 83. @shaunanep @LA2050 @GoldhirshFdn My Journey. Thank you! shauna@goldhirshfoundation.org
  • 84. @shaunanep @LA2050 @GoldhirshFdn My Journey. Oh, and we are hiring this summer. la2050.org/jobs …need convincing?
  • 85. @shaunanep @LA2050 @GoldhirshFdn My Journey.