Your SlideShare is downloading. ×
0
Graduating from
     User Traffic to User Advocate




                         Shauna Nicholson (@shaunan)
               ...
Meet Your Target
        • Life in the day of
        • Pain-points
        • Pride-points
        • Definitions of success...
Qualified Traffic




                         Shauna Nicholson (@shaunan)
                         www.DigitalMark.ME
Monda...
Target only based
              on previously
           identified profile(s)

                          Shauna Nicholson (...
Shauna Nicholson (@shaunan)
                         www.DigitalMark.ME




Making Sharing Easy
Monday, March 29, 2010
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
                         incididunt ut lab...
Eliminate Jargon




                         Shauna Nicholson (@shaunan)
                         www.DigitalMark.ME
Mond...
Invite Users
   Eliminate Jargon




                         Shauna Nicholson (@shaunan)
                         www.Dig...
Shauna Nicholson (@shaunan)
                         www.DigitalMark.ME
Monday, March 29, 2010
Shauna Nicholson (@shaunan)
                         www.DigitalMark.ME
Monday, March 29, 2010
Shauna Nicholson (@shaunan)
                         www.DigitalMark.ME
                                  http://www.amazo...
Shauna Nicholson (@shaunan)
                         www.DigitalMark.ME
                                  http://www.amazo...
The
    Point
                         Shauna Nicholson (@shaunan)
                         www.DigitalMark.ME
Monday, Mar...
Top Retailer Conversion Rates
                                                                             January 2010

 ...
Average Conversion Rates
                                                                                                 ...
Establish Trust




                                  Shauna Nicholson (@shaunan)
                                  www.Di...
Provide Incentive




 Shauna Nicholson (@shaunan)
 www.DigitalMark.ME
Monday, March 29, 2010
Upcoming SlideShare
Loading in...5
×

User Traffic to User Advocate

939

Published on

Presentation begins at 20:00 at http://www.ustream.tv/recorded/5681142

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
939
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "User Traffic to User Advocate"

  1. 1. Graduating from User Traffic to User Advocate Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  2. 2. Meet Your Target • Life in the day of • Pain-points • Pride-points • Definitions of success Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  3. 3. Qualified Traffic Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  4. 4. Target only based on previously identified profile(s) Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  5. 5. Shauna Nicholson (@shaunan) www.DigitalMark.ME Making Sharing Easy Monday, March 29, 2010
  6. 6. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis Shauna Nicholson (@shaunan) aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur www.DigitalMark.ME adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip Monday, March 29, 2010
  7. 7. Eliminate Jargon Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  8. 8. Invite Users Eliminate Jargon Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  9. 9. Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  10. 10. Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  11. 11. Shauna Nicholson (@shaunan) www.DigitalMark.ME http://www.amazon.com/gp/mpd/permalink/m1WDOXVBHY2O9H Monday, March 29, 2010
  12. 12. Shauna Nicholson (@shaunan) www.DigitalMark.ME http://www.amazon.com/gp/mpd/permalink/m1WDOXVBHY2O9H Monday, March 29, 2010
  13. 13. The Point Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  14. 14. Top Retailer Conversion Rates January 2010 50 37.5 25 12.5 % Conversion Schwan’s Amway Global Keurig 0 Vitacost.com Shauna Nicholson (@shaunan) 1800petmeds.com www.DigitalMark.ME http://www.marketingcharts.com/direct/top-10-online-retailers-by-conversion-rate-january-2010-12149/ Monday, March 29, 2010
  15. 15. Average Conversion Rates 7 5.25 3.5 1.75 Avg % All verticals Conversion Travel Fashion 0 Specialty Stores Shauna Nicholson (@shaunan) Catalog www.DigitalMark.ME http://www.conversionchronicles.com/What_is_an_average_conversion_rate.html Monday, March 29, 2010
  16. 16. Establish Trust Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  17. 17. Provide Incentive Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×