User Traffic to User Advocate

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Presentation begins at 20:00 at http://www.ustream.tv/recorded/5681142

Presentation begins at 20:00 at http://www.ustream.tv/recorded/5681142

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  • 1. Graduating from User Traffic to User Advocate Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  • 2. Meet Your Target • Life in the day of • Pain-points • Pride-points • Definitions of success Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  • 3. Qualified Traffic Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  • 4. Target only based on previously identified profile(s) Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  • 5. Shauna Nicholson (@shaunan) www.DigitalMark.ME Making Sharing Easy Monday, March 29, 2010
  • 6. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis Shauna Nicholson (@shaunan) aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur www.DigitalMark.ME adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip Monday, March 29, 2010
  • 7. Eliminate Jargon Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  • 8. Invite Users Eliminate Jargon Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  • 9. Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  • 10. Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  • 11. Shauna Nicholson (@shaunan) www.DigitalMark.ME http://www.amazon.com/gp/mpd/permalink/m1WDOXVBHY2O9H Monday, March 29, 2010
  • 12. Shauna Nicholson (@shaunan) www.DigitalMark.ME http://www.amazon.com/gp/mpd/permalink/m1WDOXVBHY2O9H Monday, March 29, 2010
  • 13. The Point Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  • 14. Top Retailer Conversion Rates January 2010 50 37.5 25 12.5 % Conversion Schwan’s Amway Global Keurig 0 Vitacost.com Shauna Nicholson (@shaunan) 1800petmeds.com www.DigitalMark.ME http://www.marketingcharts.com/direct/top-10-online-retailers-by-conversion-rate-january-2010-12149/ Monday, March 29, 2010
  • 15. Average Conversion Rates 7 5.25 3.5 1.75 Avg % All verticals Conversion Travel Fashion 0 Specialty Stores Shauna Nicholson (@shaunan) Catalog www.DigitalMark.ME http://www.conversionchronicles.com/What_is_an_average_conversion_rate.html Monday, March 29, 2010
  • 16. Establish Trust Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010
  • 17. Provide Incentive Shauna Nicholson (@shaunan) www.DigitalMark.ME Monday, March 29, 2010