Retail content strategy broken into three categories: revenue erosion, lifestyle, and products
Examples used: Dunham's Sports (dunhamssports.com), Dick's Sporting Goods (dickssportinggoods.com), and REI (rei.com)
Comparison of home page content strategy tied to Alexa ranking success
Example conclusion: Website focused most directly on lifestyle had highest popularity (measured by lowest Alexa rank)
Text import did not resolve well for some slides.
Full post at http://www.shaunanicholson.com/retail-content-strategy-its-a-lifestyle