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Mobile Marketing: The information business owners need
Mobile Marketing: The information business owners need
Mobile Marketing: The information business owners need
Mobile Marketing: The information business owners need
Mobile Marketing: The information business owners need
Mobile Marketing: The information business owners need
Mobile Marketing: The information business owners need
Mobile Marketing: The information business owners need
Mobile Marketing: The information business owners need
Mobile Marketing: The information business owners need
Mobile Marketing: The information business owners need
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Mobile Marketing: The information business owners need

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  • Transcript

    • 1. mobile marketing www.digitalmark.me
    • 2. Thanks to improved technologies and cost-efficiency, communication and content consumption is shifting to mobile. www.digitalmark.me
    • 3. How will your business mark the mobile community? www.digitalmark.me
    • 4. Mobile use: The numbers behind the shift • Comscore announced that 45.4 million people in the U.S. owned smartphones in an average month during the December to February period, 2010 (Up 21 percent from the three months ending November 2009) • Android phone app downloads to hit 800 Million in 2010 (with a database of over 10,000 applications) • Apple iPhone downloads have exceeded 3 Billion at the start of 2010 (with a database of over 200,000 applications) • ABI Research reported that just under six billion mobile applications will be downloaded in 2010 • Q1 2010 Smartphone market share: BlackBerry 36%, Android 28%, iPhone OS 21% www.digitalmark.me
    • 5. Think the mobile mark is slowing? Think again. • Smartphone OS-based phones will grow at more than a 30% compound annual growth rate for the next five years globally • Q1 2010: Smartphone sales to end users saw their strongest year-on-year increase since 2006 Mashable • Between December 2009 and March 2010: Increases in browser and downloaded app usage & in accessing social networks or blogs from mobile devices • Foursquare (over 1M users) adds about 15K users per day Mashable www.digitalmark.me
    • 6. If your business has no mark in these avenues, consider it invisible to the 45.5 million in the mobile community. www.digitalmark.me
    • 7. reaching users: social influence • Accessed via apps or browser searches: • Reviews: social media communities & review sites (ex: CitySearch, Yelp) • Real-time conversation: layers on Android maps, tweets, FourSquare, and more by the day • Media: layers and search results; Flckr photos, YouTube videos, and more by the day www.digitalmark.me
    • 8. Smart businesses are accessed mobily. • Businesses have posted over 200,000 special offers on Yelp to date • Mobily scanned QR codes redirect users to a website, a video, an e-mail address or a phone number. • Open rates for SMS text message campaigns average 85 percent, compared to 30 percent for e-mail campaigns. San Diego News Network • Place Pages for Google Maps: Brand new opportunity source www.digitalmark.me
    • 9. Consumers are constantly on the go with mobile access and a wallet in their pockets. www.digitalmark.me
    • 10. Ready to make your mark? www.digitalmark.me
    • 11. www.digitalmark.me digitalbusiness digitalmarketing >>>maximizing return on investments >>>consumer engagement gone wild >Digital Strategy >Social Web Engagement >Conversion Rates >Content Marketing >ROI Opportunity >Search Engine Optimization >Target Market Profiling >Geo-marketing >Information Architecture >Google Adwords >User Experience >Mobile Marketing

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