Social Media for Business
This isn’t your grandmother’s training session
--but we’re not selling to our grandmothers.
Social Media: Defined
Integrates technology, social
interaction, and the construction of
words, pictures, videos and audio
...
Social Media:
Internal & External Uses

Social media tools built into the website to compliment,
reinforce, and strengthen...
ROI Measurement:
Qualitative

Corporate reputation & brand awareness
Conversation participation
Build and maintain strong,...
ROI Measurement:
Quantitative

Measure traffic
Search engine optimization (SEO) -ranking
Identified & created prospects
Meas...
Online Public Relations


Developing your brand online

Viewing your brand as interactive
Developing brand personality
Creating a Buzz: Profiles

Consider yourself a celebrity, without the drama

Add media (photos, videos, slideshows...)

Inc...
Creating a Buzz: Blogs

About 3 paragraphs

Conversation

Include media (photos & videos)

Use links
Creating a Buzz: Videos
Be interactive

Keep them short! (Under 30 seconds, 2 minutes is the
LONGEST)

Include text at the...
Group Application
Group Application
Group Application
Group Application
Group Application
Group Application
Group Application
Group Application
Social Media Training
Social Media Training
Social Media Training
Social Media Training
Social Media Training
Social Media Training
Social Media Training
Social Media Training
Social Media Training
Social Media Training
Social Media Training
Social Media Training
Social Media Training
Social Media Training
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Social Media Training

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This is the keynote presentation from the Social Media Training on January 7, 2009 at Automation Alley in Troy, MI. Presented by Shauna Nicholson and Kevin Krason.

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Social Media Training

  1. 1. Social Media for Business This isn’t your grandmother’s training session --but we’re not selling to our grandmothers.
  2. 2. Social Media: Defined Integrates technology, social interaction, and the construction of words, pictures, videos and audio Builds relationships as users share stories and experiences Uses conversations through networking to share experience, links, and information about a company, product, or service
  3. 3. Social Media: Internal & External Uses Social media tools built into the website to compliment, reinforce, and strengthen an online presence External websites which leverage social media tools (often exclusively) to communicate with others
  4. 4. ROI Measurement: Qualitative Corporate reputation & brand awareness Conversation participation Build and maintain strong, positive relationships Thought leadership Running monologue changes to meaningful dialogue Market research value (can be quantitative)
  5. 5. ROI Measurement: Quantitative Measure traffic Search engine optimization (SEO) -ranking Identified & created prospects Measure sales Market research value (also qualitative)
  6. 6. Online Public Relations Developing your brand online Viewing your brand as interactive
  7. 7. Developing brand personality
  8. 8. Creating a Buzz: Profiles Consider yourself a celebrity, without the drama Add media (photos, videos, slideshows...) Include links to your business website and other social media profiles or sites
  9. 9. Creating a Buzz: Blogs About 3 paragraphs Conversation Include media (photos & videos) Use links
  10. 10. Creating a Buzz: Videos Be interactive Keep them short! (Under 30 seconds, 2 minutes is the LONGEST) Include text at the bottom with links for additional information Include contact information at the end (in text) for follow ups
  11. 11. Group Application
  12. 12. Group Application
  13. 13. Group Application
  14. 14. Group Application
  15. 15. Group Application
  16. 16. Group Application
  17. 17. Group Application
  18. 18. Group Application
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