Sara Hassler Writing Research Portfolio
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Sara Hassler Writing Research Portfolio

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Here is an eye view of my work and samples of copy I have created for print and digital publications!

Here is an eye view of my work and samples of copy I have created for print and digital publications!

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Sara Hassler Writing Research Portfolio Sara Hassler Writing Research Portfolio Document Transcript

  • Employment Objective:To work closely with business brands by supporting their goals with engagingreader-friendly articles and copy in a social media enviornment.Qualifications Summary:Highly motivated professional with significant experience in traditional publishing,broadcasting and multi-media projects. Effective management and communicationskills - written and verbal. Strong ability to organize, balance and prioritize multipletasks while maintaining a keen eye to detail. Capable of forecasting needs and intro-ducing alleviating factors. Considerable knowledge of computer systems and soft-ware packages promote ability to manipulate information and streamline office proce-dures. Strong administrative skills. Able to work independently and contribute posi-tively to a cooperative team work environment.Publishing Skill Sets:Writing Skills Production Management Able to meet tight deadlines  Can manage projects start to finish with Strong presentation and a solutions-based work ethic communication skills  Talented in conflict resolution Established command of the English language  Strong organizational skills Can write easy to read, reader-friendly  Ability to meet tight deadlines in a fast Search Engine Optimized (SEO) copy paced environment Ability to write marketing copy to support  Successful vendor management experi- company/product identity/brand/voice ence and ability to work with freelancers Experienced with detailed market research and outside vendors to develop verbal and written copy  Proven success in working and interact- Can manipulate information into easy to ing with artists, designers, marketing comprehend copy agents and print vendors to meet group goals and production deadlines Able to reorganize ideas and research  Knowledgeable in production processEditing for print products Detail orientated with critical eyes  Experienced with project scheduling and Ability to catch discrepancies, budgeting inconsistencies and redundancies  Can multitask and manage multiple pro- Effective communication skills, written jects concurrently and verbal Can articulate ideas constructively and Sara Hassler professionally to others Email me at: shassler@snet.net Can work in harmony with artistic minds and personalities Link to me on LinkedIn at http:// www.linkedin.com/in/sarahassler Accurate and precise communication skills 860-456-7847
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerMagazine ColumnResponsible Pet Owner/Ask Aunt Martha Published Pug Talk Magazine Mar/April 2010http://pugtalk.com/Beyond the Grave / Taking Care of our Pets NeedsWe wonder what will happen to us if we get sick, or worse yet, die... what will become of our home, who will weleave the china to, and who will we ask to watch over our children in the event we cannot. What happens thoughwhen something stops us from getting to the door at 3am to let the dog out, or who will feed our beloved cat her lunchtime snack so she doesnt fall into a diabetic coma, or who will give our senior pet their special home-cooked diet ormedication so they can live another day? Before we go off naming who will get the cherished plates and antiquesofa—we should first make sure that our living property will be cared for.As bizarre as it sounds, pets today are still considered "property". Similar to your couch, your car, your boat, yourclothes, a piece of jewelry, or even your food storage containers, your pet is by law—your property. GASP! Its true,pets still to this day, really dont have any rights of their own yet - this is why they are still legally considered "yourproperty".So, before fixing to name your best-friend the new owner of your favorite little black dress, or your in-law as the newowner of your snuzzling, fuzzy little fur ball of fun - there are a few things you should know. You cannot legally en-force anyone to take over the care of your pet. You alone, the court alone, no one can do this. The only way you canmake sure that your beloved pets will eat, live and not be put in a shelter to die - is to create a Pet Trust and a Pet Pro-tection Agreement.The very first piece of property you should consider is your living property - memorialize what lives and breathesbefore anything else. Heres why, there are many state and federal agencies that will step in to care for human chil-dren in the event that the childs parent or guardian falls sick or dies. Foster families are often found and no child isever put to death due because their parent or guardian died. However, in the case of companion animals - there arecountless cases of pets being left without pet guardians, left to starve or to die, or picked up by rescue. Some unfortu-nate Pets are dropped off to shelters that euthanize these pets because no one adopted them before their time ran out.How will you make sure your cherished pet is taken care of in the event you become unable to love and care for themyourself? The answer is that you must create a Pet Trust and/or a Pet Protection Agreement TM as soon as possible.If you believe in living each day as if it was your last - then you should be prepared like each day could be your last.What is a pet trust? Whats a Pet Protection AgreementTM and how does a responsible pet owner get one? Heres abreakdown:Pet Trust**: Legal and binding document that can be enforced by law. Allows Pet Owners a way to give detailed instructions on how to care for their Pet. Can manage and disburse funds that will pay for a Pets care throughout the life of the Pet. Trust funds are not subject to probate and the funds are not delayed by court or other end of life legalities. Funds are not controlled by the executor or the Pet Owners estate. Terms of the trust are deemed by law to be private.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerMagazine Column– ContinuedResponsible Pet Owner/Ask Aunt Martha Published Pug Talk Magazine Mar/April 2010http://pugtalk.com/ A Pet Trust can help keep Pet Owners with their Pets in the event that the Owner requires in-home care or is put into an assisted living facility or a nursing home.Pet Protection AgreementTM**: Ensures that your pets will be treated exactly as you decide. Is a detailed, individualized manual of instructions – from you – for the care of your pets. These instructions are legally enforceable in the Pet Protection Agreement TM and will protect the pets you love.Both a Pet Trust and a Pet Protection Agreement TM**: Are secured by being signed by both the Pet Owner and future Pet Guardian or Trustee. Are enforceable during the Pet Owners life (in the event of disability) and after the Pet Owners death.**Today, every state enforces a Pet Trust because it is considered federal law. However, each individual state has theirown set of regular Trust laws and most states have Statutory Pet Trust Laws.Its important to find the right legal advisor. A good Pet Trust lawyer should: Know the Federal Pet Trust Laws. Know your states Statutory Pet Trust Law and your states General Trust Law. Make sure that both the federal and state Trust Laws are being followed and apply both of those Trust Laws to the creation of your personal and individual Pet Trust.Remember... Federal Pet Trust Law + State Pet Trust Law + General Federal/State Trust Law = Custom PersonalizedIndividual Pet Trust that is enforceable by law.Where and how can a Pet Owner find a legal advisor that can help them create a Pet Trust and a Pet Protection Agree-mentTM? Most lawyers specialize in their field of expertise, whether it be real estate, estate planning or divorce. Fewlawyers are well versed in Pet Trust Law so in an ideal world, Pet Owners should look for consultation from a PetTrust Lawyer.One such attorney does exist and her dedication to making sure that pets are cared for extends beyond legalities. At-torney Rachel Hirschfeld, esq., inspired by her own beloved Bijon-Poodle rescue dog named Soupbone, has made ither lifelong commitment to keep your pet in a home, safe, happy and healthy. Attorney Hirschfeld is the creator ofthe Hirschfeld Pet Trust© and the Pet Protection AgreementTM.We had the pleasure of interviewing Attorney Hirschfeld and she explained that her mission or mantra as she put is,"to ensure that every pet that has found a loving home is guaranteed a secure future."Attorney Hirschfeld explains that pets in forever homes, tend to be the most vulnerable, meaning that some Pet Own-ers might not be aware that setting up their pets future is easy, available and something that is very affordable to do."If you love your Pet, why leave them vulnerable to an uncertain future?" Atty. Hirschfeld asks.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerMagazine Column– ContinuedResponsible Pet Owner/Ask Aunt Martha Published Pug Talk Magazine Mar/April 2010http://pugtalk.com/Attorney Rachel Hirschfeld works primarily with estate planning for people with pets. She is located in New York andspecializes in Trusts and Estates. Her clients come to her from all over the US and the world to work with her in theplanning of their pets futures. Hirschfeld explains that she has legal counsel contacts in every state and is able towork across state lines making sure that each of the Pet Trusts that she creates, are legal, legally binding and can andwill be upheld by law.Giving pets everywhere a paw up, Hirschfeld works on behalf and in the best interest of the Pet first while addressingall of the Pet Owners concerns and desires. "Putting your pet into your will, is like a death warrant for your pet,"Hirschfeld explained. "Wills that include a Pets future care are not able to ensure that those instructions will be en-forced because the will can only dispense of property - it cannot follow up on any instructions that were left. And,wills are not signed by both parties thus making it a surprise to the future owner that a pet was left to them." Hirsch-feld further explains, wills that include instructions on how or how long to care for a pet are impossible to enforcethrough legal, moral or ethical means. In short, if a Pet Owner leaves their pet to someone in their will, then they aregiving up all their rights and their pets rights to the care they desire. Instead they are "willing" their rights and therights of their beloved Pet to the New Pet Guardian or Trustee—hoping that their New Pet Owner will continue propercare. Sadly, this doesnt always happen, and many Pets find themselves quickly forgotten or homeless.A Pet Trust is best left to a professional like Attorney Hirschfeld who can work within both the Federal /State TrustLaws and Federal/State Pet Trust Laws. Pet Owners can look forward to working on their Pet Protection Agreement TMwhich is the detailed outline of how to physically, mentally and emotionally care for their pets.As Hirschfeld describes, if a Pet is left without a Pet Trust or Pet Protection Agreement TM then NO One is left incharge of those pets. If there is only a will, then it is even worse. Sometimes a will isnt found until weeks later, andby that time, the pet could be suffering from some sort of abuse or neglect. Since instructions in wills arent enforce-able, leaving a pet in a will leaves it up to the named guardian to decide what they will ultimately do with a Pet thatsbeen left behind. Should that guardian be in a place where they are unable or unwilling to take on the responsibility ofa pet, then they can do whatever, however, whenever with those once beloved pets. "My goal is to cut down on theanimals that wind up in shelters or rescues because their Pet Owner died or became disabled," Hirschfeld says.Attorney Hirschfeld advises that, "Whenever Pet Owners are in front of a legal advisor or an attorney who will behandling their estate, they should always discuss their Living Property first. A Pets needs should be considered on awider spectrum than regular property and children. Legally Pets fall between being property and being a child whorequires lifelong care."Because Pets fall between both categories, sometimes Pets fall in-between the cracks and are forgotten which can belife-threatening for them. Pet Law is developing law and considered on the cutting-edge, so treading lightly, with awell-educated and well-informed attorney should be the goal for all Pet Owners. A Pet Trust and a Pet ProtectionAgreementTM allows Pet Owners to care for their Pets well after they have become disabled and unable to care forthem. Pet Owners can care for their Pets through these legal means well beyond the grave too. This is a gift that PetParents can offer to their animal companions so that going from one home to another can be a smooth transition. Al-though our Pets dont have many legal rights of their own, Attorney Rachel Hirschfeld has given Pet Owners all overthe world, the rights to their Pets care forever!
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerMagazine Column– ContinuedResponsible Pet Owner/Ask Aunt Martha Published Pug Talk Magazine Mar/April 2010http://pugtalk.com/Attorney Rachel Hirschfeld can be reached at:877-773-8878Rachel Hirschfeld / Attorney at Lawwww.Petriarch.comLegal Planning for Pets Continued Carerachel@petriarch.comMain Source: www.Petriarch.com**http://petriarch.com/pdfs/LawReviewArticle.pdfThis article was written in collaboration with Attorney Rachel Hirschfeld, esq. Donald and Sara Hassler are co-authors of the award-winning children’s book, Loving Marley, and residein Connecticut with Marley and Belle the real-life inspiration for the PugTale Adventures storybookswww.lovingmarley.com. The Hasslers are active members of the press and write exclusive feature articles for severalpublications. Their columns, The Responsible Pet Owner and Ask Aunt Martha... are also published in Pug TalkMagazine. Donald and Sara and Marley and Belle, write, produce and host their own talk radio show called TheResponsible Pet Owner, which airs live on Good Company 14/WILI in Connecticut. Visit them online atwww.responsiblepetowner.com.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerMagazine ColumnRev Up Your Dealership’s Social Media Search Engine!Published Social Dealership Magazine July 2011http://socialdealershipmagazine.com/Why Social Media Is Important & The One Creative Tool Auto Dealers Can Count OnThere are hundreds of good reasons to list as to why social media has become an important piece of the puzzle in to-days business world. For automobile dealerships, social media is an incredibly powerful tool that can be used to con-nect to consumers, generate leads and drive sales. Creative content that is stylized to be in-line with social media hasthe ability to turn an ordinary automotive website into a sensational social and engaging cyber-lot.Social Media Marketing – Crafting Ad Copy Content That Reaches Out To Auto BuyersBy using social media to market vehicles to consumers, automotive dealers can display the value of each of their vehi-cles in a descriptive way that steps outside the traditional window sticker detail. This type of social media marketingpaints a picture for the consumer of what its like to own, drive, and enjoy a specific automobile. One of the advan-tages to pulling away from the dry OEM verbiage in automotive advertising copy is that social and descriptive copytouches consumers on an emotional level.The main tool to gain leverage in social media marketing is the written word. High quality, innovative and creative adcopy can set an automotive dealership up for success. To increase page views on a dealerships website, advertisingprofessionals will often combine Search Engine Optimization (SEO) and Search Engine Marketing (SEM) methods tocraft their creative ad copy. Once SEO and SEM is used, its hard to go back to the plain and placid style of out-datedvehicle ad copy. Dealers who get a taste of this style of social advertising, often reap the benefits of higher searchengine page ranks and become addicted to watching their website rise on the web above their competitors. Its alsocommon for a social auto dealer that has seen these online benefits, to find additional avenues that consistently reachout to buyers on a social, personal and emotional level.Reasons Why Auto Dealers Go SocialConsider this, in the past, vehicles were primarily a functional purchase. Automobiles were bought by most consum-ers out of necessity. If the vehicle met their initial needs of getting to work or to the market, the deal was made and acar was driven off the lot and into someones garage. Today, as the industry has changed, so has our view of how con-sumers perceive their needs. Automobiles are now found to be an emotional purchase and often are thought to definewho we are and where we are seated in society. With that, comes the need to market an auto as an emotional pur-chase; and that requires, social media marketing methodologies.Word Play – How To Make It SocialWhen standard options are listed in advertising copy, that offers the buyer little to connect with besides, power win-dows, heated seats or a leather-wrapped steering wheel. However, a dealership can take these same standard vehicleoptions and highlight the benefits in a social way that makes them more appealing to the emotions of the consumer.By changing to a social style of content, all of a sudden, the power windows "are convenient when you want to offer abreath of fresh air to your passengers" and heated seats "put the warmth back into a cold dreary night" and a leather-wrapped steering wheel "feels so sporty as you are cruising down the highway at daybreak". This new, creative socialcontent has the ability to turn standard options into luxury specialties—because they are being presented to the buyeron an emotional level.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerMagazine Column—ContinuedRev Up Your Dealership’s Social Media Search Engine!Published Social Dealership Magazine July 2011http://socialdealershipmagazine.com/Once connected to a buyers emotions, dealers can add feature benefits like warranties, service packages and valuediscounts into their ad copy in order to make a WOW impression. What matters in social media is that the contextswings to the conversational, mood-enhancing and emotionally-stimulating style. Accomplished copywriters and edi-tors make that possible through their verse and use of prose every day with every word that they commit to the key-board. Weaving additional keyword phrases enhance the value the copy has on the internets search engine algorithms;and all combined, a dealer has copy that places their vehicle one step above another similar make and model.The entire landscape of marketing has changed based on the advantages that the Internet provides businesses. Onlinesocial networks have increased how people view communication; and most are used to having social conversationsnow. In general, buyers expect more than flat, uninteresting and bullet-pointed copy when they search online for aproduct they want to purchase. Savvy marketing professionals will use their main social media tool, their brandsvoice, to communicate their products and services in order to rev up their marketing engines!Sara Hassler is the Resource Development Manager for GenerateMyAds and CreateYourSEO and specializes in stra-tegic social media content marketing. Her talent for catching current trends and vast knowledge of the cyber-marketplace help drive sales and rev-up website performance in search engine ranks. Hasslers success in the onlinepublishing and social media arenas are testimony to her unparalleled dedication to creating quality social contentthat works across a variety of media channels. Learn more about Sara by visiting http://www.linkedin.com/in/sarahassler and explore the benefits of working with her team of auto-dealer marketing professionals atwww.GenerateMyAds.com and www.CreateYourSEO.com.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerBlog PostGoogle’s New Algorithm & What It Means To Website OwnersPublished GenerateMyAds.com March 2011http://www.generatemyads.com/googles-new-algorithm-what-it-means-to-website-owners/In February, 2011 Google inc., put in place an algorithm to improve its search engine results. This new algorithmworks to increase organic search engine results. What this means to website owners as a whole, is that web contentwill now need to be original, diversified, and literate.Google’s New Algorithm Knocks Down Content FarmsIt’s hard to describe exactly what a content farm is but the general consensus seems to be businesses or website own-ers, who create inappropriate content or overuse search engine optimization techniques. Examples of this are:  Creating content about current trending topics.  Overusing keywords on a webpage.  Duplicating the content of other website pages.  Using patterns of words in order to satisfy an algorithm.These search engine optimization methods are just a few of the ways that some websites drive traffic to their landingpages. These techniques are called ―black hat SEO‖. There is a very fine line between legitimate search engine opti-mization and the misuse of search engine optimization practices.Websites that use ―black hat SEO‖ methods are prime offenders of Google’s new algorithm. It’s now very importantfor companies who want to improve their website rankings to be aware that their content will need to be original, tar-geted, and user-friendly.Google’s new algorithm is intended to provide web-users with quality search results. It’s meant to de-clutter senselessinformation and provide users with trusted resources. Website owners are now finding their search rankings plummet-ing. In order to climb back up to the top of the search results list these websites will have to provide quality contentthroughout their website and on each of their webpages.This new algorithm has been nicknamed ―Farmer Update‖, and appropriately so because it’s meant to weed out con-tent farms, companies that generate low-quality web- content. Legitimate websites can re-adapt to Google’s ―FarmerUpdate‖ and enjoy the same web traffic that they used to with a few simple web enhancements. These include:  Offering web content that is informational and informative.  Creating text that is original.  Introducing new ideas in a new way.  Generating high-quality and uncluttered webpages.  Adding diversity through the use of social media tools.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerBlog Post– ContinuedGoogle’s New Algorithm & What It Means To Website OwnersPublished GenerateMyAds.com March 2011http://www.generatemyads.com/googles-new-algorithm-what-it-means-to-website-owners/All new programs go through a period of tweaks and alignments and Google’s ―Farmer Update‖ will enjoy that samefinalization. This transition time allows website owners the opportunity to tweak, re-create, and revise their practiceswhile analyzing their website’s strengths and weaknesses. By re-evaluating current search engine optimization meth-ods, businesses, organizations, and individuals will be able to learn how to utilize SEO so that impacts their website ina positive way.It will be a joy to see the content farms go because it’ll make Internet surfing a more valuable experience for the end-user. There will be less time spent filtering through duplicate information in order to find what you’re searching for.Remember back in the day, the Internet was called the information superhighway, not the repetitive, cluttered andwidely over-filled highway!We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting com-ments for us. Thanks for reading!Posted By,Sara HasslerGenerateMyAds.comResource Development Manager
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerBlog PostUnderstanding What An Algorithm IsPublished Oozil.com January 2011http://www.oozil.com/copywriting/understanding-what-an-algorithm-is/Copywriters who want to hone their craft to offer a higher level of service to their customers can turn to learning moreabout the ins and outs of the back-side or computer side of web content. One way to learn more is to understand thatmathematical equations or calculations take place when the internet meets a surfer who randomly inputs informationinto either a search engine box or posts information on a website for viewing. The random‖ness‖ of the internet, is notrandom at all. Rather it consists of a finite set of rules that dictate what and how people find and locate information onthe World Wide Web. Become a web savvy copywriter and learn about what an algorithm does, how it works andwhy it’s so important. We’ve done the research for you and have re- scaled this complex process down to just the ba-sics and how it applies to the written or entered word.What is an Algorithm?An algorithm is a method that’s used in mathematics and computer science to express a finite list of instructions andcan also perform functions like calculations, data processing and automated reasoning. The history of algorithms datesback to 1928 when David Hilbert worked to solve the Entscheindungsproblem, also called the decision problem. Hil-bert’s work is the first known partial formalization of what we call an Algorithm today.There is no formal definition of what an algorithm is because an algorithm is not specific in itself, meaning that, algo-rithms can change and be developed to do more than one process. There are several generalized definitions that offer abasic understanding of what an algorithm does and two of them are below.An Algorithm can be:A specific set of exact rules that define a specific sequence of operations.An Algorithm can also be:A set of instructions on a process that generates output integers from random input integers.In basic terms, we would consider that a generalized definition of an algorithm is this: If we input information into analgorithm correctly, we will receive an output response that has been calculated based on our input.How Algorithms WorkSometimes it’s easier to relate an abstract process to our day to day life. So to take a close look at what an algorithm isand what it does — Think the Internet. We know the World Wide Web uses algorithms to function. After-all the inter-net could be considered an enormous computer program completely based in algorithmic calculations. When we hoponto the Information Super-Highway, we jump aboard the largest algorithm we probably know. Here’s how the inter-net uses algorithms and how we use and benefit from an algorithm’s calculations every day.Let’s say we want to find a local auto dealer. We type in the words or characters/letters ―auto dealer‖ in our search engine box.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerBlog Post—ContinuedUnderstanding What An Algorithm IsPublished Oozil.com January 2011http://www.oozil.com/copywriting/understanding-what-an-algorithm-is/We have just input our integer or number/letters.The internet’s algorithm, or process, has taken our input letters and calculated a response for us.The search engine generates a list with all the websites that contain the letters/characters ―autodealer‖.If we live in New York, we won’t be interested in auto dealers in Texas. So we begin to narrow our search, or narrowour input integers/letters in order to receive a better more targeted response.We go back into our search engine box and type, ―auto dealer New York‖.Now the internet’s algorithm re-calculates our input letters/integers and processes our input.This new algorithm calculation responds to our new input integers/letters ―auto dealer New York‖. A new list is generated and that results with a search list that contains all the auto dealers that have the letters New York associated with their websites. Moving ahead, we think to ourselves, New York includes Long Island and New York City. We think again, we are located in Buffalo, New York and what we really want are local auto dealers in our own area. So we again go back into our search engine box, we re-type the words, ―auto dealer New York Buffalo‖. The search engine’s algorithm, takes our new input integers/letters, does another calculation, process and creates a new response. Another list is generated and the results offer us a search list with all the auto dealers that have the letters New York Buffalo associated with their website.We now have the info we wanted to begin with.Relating Web Content To How Algorithms FunctionWe use algorithms every time we log online, most of us don’t realize it, but we are using a highly skilled mathemati-cal function to communicate with our friends on social networking sites too. We use algorithms to help us find to-night’s greatest meatloaf recipe and we also rely on an algorithm to generate calculations for us when we type in―dangers of open-heart surgery‖ in order to learn about a loved one’s upcoming surgical procedure.The fascinating point is that, what we input dictates what we find. The same goes for the information that’s input intowebsite pages for content. What a business, organization or individual posts on their website in the form of letters,numbers, pictures, videos and more, is what an algorithm will capture to calculate a response. Mathematical algo-rithmic functions are processes that have helped to make the World Wide Web useful for many people.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerBlog Post—ContinuedUnderstanding What An Algorithm IsPublished Oozil.com January 2011http://www.oozil.com/copywriting/understanding-what-an-algorithm-is/Businesses, organizations and individuals that can harness the function of a calculation, have the ability to spread theirmessage, sell products and use this technology to their benefit.By understanding the power of an algorithm’s calculations, Copywriters can fine tune themselves to being mathemati-cal in their own process when creating content that an algorithm will be able to calculate. Content picked up by theinternet’s algorithm, is lifted off a website and transported to a search engine’s result list. That search result list iswhat connects that website’s content, message or product information to a web surfer, new client or prospectivebuyer. Ultimately, that connection is what makes web content so important and why an internet algorithm is such apowerful tool.We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting com-ments for us. Thanks for reading!By Sara Hassler
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerBlog PostHow Search Engine Optimization WorksPublished CreateYouSEO.com January 2011http://www.createyourseo.com/how-search-engine-optimization-works/Search Engine Optimization is the process by which a website works to achieve a high rank index in the Search En-gines. This high ranking status drives traffic, sales and promotes a website. Search Engine Optimization is what manypeople consider to be the primary way to publicize an online presence.Search Engine Optimization began in the early 1990’s and consisted primarily of webmaster-provided informationlike meta tags and index files. Meta tags are keyword tags that a webmaster would insert into the HTML code area ofa website so that search engines could index a website’s page. This process was found to be un-reliable because thekeywords that a webmaster chose could prove to be an inaccurate representation of a websites actual content. Similarfindings were reported with index files. These type of Search Engine Optimization methods resulted in incomplete,inaccurate and inconsistent data that allowed a website to rank higher than it should. It also created havoc for web-users because if they were doing a search on a subject, their search result list would include irrelevant searches. Inshort, this type of Search Engine Optimization did this:Web-surfer types in House Paint into the search box.10 websites links appear on their search result list.6 of those websites have information on House Paint.4 of those websites do not have any information on House Paint.The 4 websites without House Paint information landed on the web-surfer’s search result list because hidden behindthe website, inside HTML code, input by a crafty webmaster, were meta tags that included the keywords, House Paint.This is just one more way of understanding how the internet functions, how complex it is and how you can maximizeyour search results!We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting com-ments for us. Thanks for reading!By Sara HasslerCreateYourSEO.comResource Development Manager
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerBlog PostSearch Engine Optimization EvolvesPublished CreateYouSEO April 2011http://www.createyourseo.com/how-search-engine-optimization-works/Keyword Density has frequently been used as a Search Engine Optimization tool. At times, dishonest webmasters would work verydiligently to stuff their website pages with keyword rich content that resulted in unrelated search results.In order to address Search Engine Rank abuse, Search Engines responded by developing complex algorithms that would indexwebsites in a variety of ways. The hope was that this would make the World Wide Web a safe and trusted resource of informationfor web surfers.In 2004, Search Engines reported that they had created algorithms that used a wide range of factors to rank websites. Google andYahoo! have never disclosed what those factors are, but it’s been reported that Google uses more than 200 different signals in theiralgorithms. This has forced SEO providers to work hard and constantly study different approaches to Search Engine Optimizationin order to offer effective services to their website clients.Late 2009 Real-Time Search was introduced in an effort to make search results timely and relevant. With Social Media Sites andBlogs growth in popularity, this lead search engines to change their algorithms to use factors that allowed fresh content to rankquickly within search results. This translates to meaning that today’s Search Engine Optimization methods should include real-time, constantly re-freshed content that is timely and relevant.With the internet being such a powerful tool, it’s necessary for the Search Engines like Google and Yahoo! to optimize their ownalgorithm. In an effort to thwart the mass distribution of non-sense information – major Search Engines are keeping the internet asafe place for web users.We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us.Thanks for reading!By Sara HasslerCreateYourSEO.comResource Development Manager
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerPress ReleaseCreateYourSEO Utilizes Google’s New Algorithm to Set Standards for SEO ContenPublished PRWEB May 2011http://www.prweb.com/releases/2011/5/prweb8367084.htmCreateYourSEO Utilizes Googles New Algorithm to Set Standards for (SEO) ContentGenerateMyAds, a leader in persuasive online marketing, responds to Googles New Algorithm Update and headstoward success by offering powerful, relevant search engine optimized content to website owners.ShareThis Email PDF PrintCreate Your SEO Responds to Googles New Panda UpdateOur marketing copy promotes sales, generates leads and inspires donors. Writing web-friendly copy is costly and time-consuming. Our content creation service provides quality content, saves our clients time, money and puts them in aposition to succeedFort Lauderdale, FL (PRWEB) May 03, 2011GenerateMyAds (http://www.GenerateMyAds.com) announced today they have formed CreateYourSEO (http://www.CreateYourSEO.com) to assist online businesses, organizations and individuals in creating persuasive contentfor all facets of Search Engine Marketing applications."We are thrilled to be rolling out a national campaign that puts a spotlight on the importance of Search Engine Opti-mized (SEO) content. Our content creation service humanizes websites and businesses that sell products or serviceswho want to connect with their target audience on an emotional level. We provide that connection through innovative,persuasive and rich marketing content." Managing Partner, Lee W. Epstein said.In February, 2011 Google Inc. put in place an algorithm to improve its search engine results. The internal name thatGoogle calls its new algorithm is the big Panda. Many Search Engine Marketing experts have nicknamed this as the―Farmer Update‖ because it’s meant to weed out content farms, companies that generate low-quality web-content.Googles new Panda algorithm update works to increase organic search engine results and provide web-users withquality search results that are focused to their keyword entries. The big Panda algorithm update is intended to de-clutter senseless information and provide web-users with trusted resources.Managing Partner, Lee W. Epstein said "Googles new Panda update is a game changer for all Search Engine Market-ing companies. It raises the bar and encourages all website owners, as a whole, to offer web content thats original,diversified, and literate. Businesses, organizations and individuals who want to climb to the top of the search engineresult lists can easily re-adapt to Google’s new algorithm by providing quality content throughout their website and oneach of their web-pages."As reported on Wired.com Googles new Panda update has resulted in a major change that affects almost 12 percent ofall search engine results. This equates to major losses in ranking results for some companies; and that often meanslower profit margins.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerPress Release– ContinuedCreateYourSEO Utilizes Google’s New Algorithm to Set Standards for SEO ContenPublished PRWEB May 2011http://www.prweb.com/releases/2011/5/prweb8367084.htm"CreateYourSEO specializes in branding businesses, organizations and individuals. We set our clients up for successby offering budget-friendly custom packages in: Search Engine Optimized web content, basic copywriting services,targeted and custom content for websites and company blogs, Business to Business (B2B) communications and socialmedia network management." Managing Partner, Lee W. Epstein said.Googles algorithms exhibit editorial judgment and ranks quality sites higher while pushing low quality sites with lim-ited content to the bottom of search engine results. Its been reported that some low-quality sites have seen their searchengines rank drop by 94 percent."We saw an opportunity and are here to fulfill a need for all website owners. Web-users surf the internet to find infor-mation and buy products. Our creative professionals are diverse in all industries and technologies. When our market-ing copy is posted to a website, that copy promotes sales, generates leads and inspires donors. Writing web-friendlycopy is costly and time-consuming. Our content creation service provides quality content, saves our clients time andmoney, and puts them in a position to succeed online." Lee Epstein, managing partner of CreateYourSEO said.About CreateYourSEO:CreateYourSEO (http://www.CreateYourSEO.com), focuses on creating responsive copy that expands the impact ofan organization’s current online marketing efforts. Ad-agency trained copywriters provide a virtual in-house advertis-ing staff that creates and manages online web content, and produces and micro-manages public profiles for busi-nesses, organizations and individuals. The creative professionals at CreateYourSEO specialize in persuasive market-ing copy, product descriptions and informational articles. In addition, they are trained in the current processes of ef-fective Search Engine Marketing (SEM) and web content creation. Contact Sales(at)CreateYourSEO(dot)com or call(888) 316-3412 for more information.About GenerateMyAds:Lee Epstein is the founder and Chief Executive Officer of GenerateMyAds (http://www.GenerateMyAds.com) anonline marketing company that focuses on advertising copy for the automotive industry. Based in Southern Florida,GenerateMyAds works with large dealer organizations such as AutoNation, the largest corporate-owned dealership inthe nation, and prides itself in customizing service packages for independent dealerships like Braman Motorcar andHolman Automotive. The responsive marketing content that Epsteins company generates increases lead volume thattranslates to more automobile sales for independent and corporate auto dealers. GenerateMyAds drives sales throughinnovative content and leverages automobile dealer websites to turn a profit. By maximizing auto cyber-lots online,GenerateMyAds frees sales managers to assist in closing deals rather than sitting behind a desk writing ad copy. Cli-ents that utilize GenerateMyAds.com and their virtual in-house advertising staff enjoy higher lead volume whichtranslates into increased sales.Contact:Sara HasslerResource Development DirectorCreateYourSEOPhone: 888-316-3412Email: shassler(at)createyourseo(dot)com
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerBook Reviews/Product ReviewsPublished Midwest Book Review March 2009http://midwestbookreview.com/rbw/mar_09.htm#hasslerHasslers BookshelfA Girl Named DanDandi Daley Mackall, Author, Renee Graef, IllustratorSleeping Bear Press310 North Main Street, Suite 300, Chelsea, MI 481189781585363513 $16.95 www.sleepingbearpress.comIn 1972, 37 words that made up the Title IX of the Educational Amendment ended sex discrimination under federallyfinanced educational programs. For one author that law hit close to home plate, it meant girls were given a chance - toplay ball! Author, Dandi Daley Mackall, shares her spirit of determination in this historical account of her own child-hood experience. Illustrator, Renee Graef, captures the emotional challenges of the characters in expressive realisticillustrations that compliment Mackalls voice as she retells her young tale. The raw grit of this narrative and baseballlingo will excite any Sports - man or woman. A Girl Named Dan, highlights one girls desire to play baseball in aworld that had not yet accepted female participation in boyish sports. After being shunned from the playing field byher schoolmates, Dan turns her attention to securing her place on the field, as a batboy, for the Kansas City As.Though this girl named Dan faced major league disappointments, she found herself left with a surprising gift that ledher down another path to a new field. Dandi Daley Mackall really is A Girl Named Dan, and her story reminds younggirls to handle their defeats with strength, courage and optimism.The Sick BugSusie Bazil, Author, ,Shawn McCann, IllustratorBeavers Pond Press, Inc.7104 Ohms Lane, Suite 101, Edina, MN 55439-21299781592982431 $16.95 www.beaverspondpress.comThe Sick Bug is a bugged-out world of fun and a timeless story that will appeal to children and adults. Delightful andamusing, rhyming dialogue between mother and daughter captures a sick childs imagination of what it means to besick with a "sick bug". A little girls mind runs wild with whimsical illustrations that depict what she imagines "sickbugs" to be. Innocent curious questions from her daughter leads this mother to playfully fill her childs thoughts withfanciful bugs when she describes them and says, "Some say theyre sparkly and covered with eyes. Sticky and pricklywith polka-dot ties". Children will easily fall in love with this imaginative story and parents can enjoy encouragingtheir imagination too. Family friendly and fun this book leaves readers with the simple message of how to get better,get rid of "sick bugs", and how to send them back to "Bugland". When youngsters are feeling under the weather thisbook will bring lots of giggles and toothy smiles!
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahasslerBook Reviews/Product Reviews– ContinuedPublished Midwest Book Review March 2009http://midwestbookreview.com/rbw/mar_09.htm#hasslerUnderstanding Sam and Asperger SyndromeClarabelle van Niekerk & Liezl Venter, MA CCC-SLP, AuthorsClarabelle van Niekerk, IllustratorSkeezel Press2624 Lakeside Drive, Erie, PA 165119780974721712 $17.95 www.skeezelpress.comUnderstanding Sam and Asperger Syndrome celebrates the challenges and triumphs of sharing life with autism. Aheartwarming book that introduces the different ways a child on the autistic spectrum interacts with their family andpeers. Written with compassion, colorful illustrations guide readers through this story as they discover the complexreality of what life is like for a child with this form of autism at home and at school - undiagnosed. As this story un-folds, a doctors diagnosis and suggestions shows parents, teachers and classmates how they can contribute to the well-being of an autistic child. Audiences of all ages will applaud the significance of unified team work that encouragesunderstanding and appreciating an individuals differences and talents. Understanding Sam and Asperger Syndromeeducates parents, teachers and children about this common neurological disorder compassionately, with high spiritsand positive messages throughout. This book is a great gift for families with autistic children and for parents whowant to share the joys of loving a child with autism. Understanding Sam and Asperger Syndrome will prove to be apopular choice for educators, libraries and community reading groups.An Angel to Watch OverLaura Reavis, Author, Gary Withrow, IllustratorAngel Insights Press13518 S L St, Omaha, NE 681449780980009101 $9.99 www.AngelInsightsPress.comAn Angel to Watch Over, is a cheerful story that helps children understand what a Guardian Angel is and introducesthe idea of having faith in what cannot be seen or touched. Henry the Cardinal guides readers in who these specialfriends are in this inspirational childrens picture book. An Angel to Watch Over, easily opens doors for parents andeducators to have conversations with children about God, angels and how angels watch over children as they grow up.Author, Laura Reavis spiritual message is written in easy to read text that will encourage early readers. Illustrator,Gary Withrow, colors her story with friendly and happy illustrations that everyone will enjoy. This interactive bookasks readers to draw their Guardian Angel, write their name and include how they see their angel in the story. An up-lifting prayer on the last page will leave sleepy little heads drifting off with comforting thoughts of angels watchingover them. An Angel to Watch Over, is for anyone who wants to share the special meaning of Guardian Angels withchildren and is a thoughtful gift for parents, newborn babies and spiritual families.Sara HasslerReviewer
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahassler HAIR SUPPLEMENT PRODUCT DESCRIPTION PAGE Web Content with SEO applied—Focused Independent ResearchIf you’ve wondered why your hair is thinning or unhealthy, and you think that it’s only genetics or age, consider theidea, that it could just be a simple hormonal imbalance.Hair loss can be triggered by an overproduction and unmanaged amount of the hormone called DHT. Studies haveshown that when testosterone is naturally produced by the body, then converted into DHT, the DHT bonds to the an-drogen receptor, 5AR. It’s during this process that excess DHT can build up in hair follicles, ultimately contributingto thinning hair and hair loss.To help create a friendly environment in the body, Product Name uses a unique combination of herbal supplements tocontrol and manage the hormone DHT.One of the key ingredients in Product Name is the extract of the fruit of Saw Palmetto. Studies have shown that SawPalmetto is an effective anti-androgen that can inhibit or block the cell membranes from absorbing high levels ofDHT. By lowering the levels of DHT in the body, Saw Palmetto encourages the body’s hormones to stay in balanceand can promote a healthy environment for hair grow.Product Name also uses the strength of three natural Chinese herbs that support healthy hair and continued hairgrowth.Since liver and kidney problems can cause hair loss and premature gray, Polygoni Muliflori also known as He ShouWu, has been added to nourishes the liver, kidneys and blood which can promote hair growth.The second Chinese herb, Fructus Psoraleae also called Bu Gu Zhi, increases circulation and the flow of nutrients tothe scalp. Studies have shown that Bu Gu Zhi helps to encourage hair RE-growth.For overall hair health and defense against premature gray, Ecliptae Prostratae also known as Han Lian Cao, com-pletes the ingredients in Product Name.This doctor formulated, natural herbal supplement is a healthy choice to stopping hair loss and stimulating hairgrowth. Giving Product Name a try will encourage healthy, shiny, thick, fast growing hair for both men and womenwho want an alternative to expensive and evasive hair treatment systems.Dosages are easy to fit into a daily routine and as simple as taking 3 capsules in the evening after dinner OR in themorning after breakfast. Backed by a 30-day money-back guarantee, Product Name is naturally—a healthy choice.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahassler JOINT SUPPLEMENT PRODUCT DESCRIPTION PAGE Web Content with SEO applied—Focused Independent ResearchFlexible and healthy joints rely on a strong metabolism and digestive system. Improper eating habitsthat lead to poor digestion can allow impurities to accumulate and circulate eventually building up anover load of toxins that settle in the joints. These toxins inhibit joint function, mobility and comfort.Swollen joints and painful arthritis can interrupt simple daily tasks and cause many people grief andanguish. Living with acute or chronic pain can be emotionally upsetting to an individual and familymembers can begin to worry on the needs and care for those they love. Finding the right supplementto combat this distressing affliction can be challenging.Since we know that impurities can develop in the body faster than they can be eliminated, the mostimportant way to fight arthritis is to create an environment where toxins simply cannot settle in thebody. Like water flows through a pipe, blood in the body needs to flow in order to deliver clean freshfluid and cells to the joints, lubricating and feeding them so they can move freely.Product Name attacks the root causes of arthritis with eight essential Chinese herbs. The first of thesevital nutrients is Bia Shao better known as White Peony Root. Bia Shao nourishes the blood and helpswith symptoms such as twitches, tremors and muscle spasms. It is known to comfort and soften theliver so it can detoxify the body of impurities. A healthy liver helps to rid the body of toxins, not al-lowing them to build up over time which can help to alleviate pain from cramping and spasms in thesinews, tendons and muscle joints.Other supportive herbs included are; Chinese Foxglove Root, Sheng Di Huang, which can help clearheat and cool the blood while increasing fluids so the body is more lubricated. Siagon Cinnamon, RouGui, another valuable herb, warms the interior of the body and expels cold so damp painful obstruc-tions in the joints can be alleviated. Huai Niu Xi which is Achyranthes Root was added to invigoratethe body’s blood and remove blood stagnation to promote a healthy blood flow throughout the bodyincluding the joints. Gentiana Macrophylla Root, Qin Jiao, also included, dispels dampness in thebody and relaxes the sinews while easing pain and cramping in the extremities. This wonderful herbalso can help to relieve painful arthritis, acute or chronic, that is associated with hot and cold condi-tions. Du Zhong also known as Eucommia Bark, has been added to tonify the body’s yang andstrengthen sinew and bones that are weak, sore and painful. Eucommia Bark can help to smooth theflow of Qi and blood to promote proper circulation. To tonify the primal Qi, Ren Shen also known asGinseng Root, feeds the spleen and stomach to help generate healthy clean fluids in the body. GinsengRoot also builds positive mood energy for emotional support during the healing process. The finalingredient in Product Name is Devils Club, often called Alaskan Gingseng. Highly valued for itsmany medicinal uses, Indigenous People continue to recognize Devils Club for its ability to rescuefrail joints and relieve painful arthritis and rheumatism.With the many choices of western medicines that can potentially harm the body with their significantside effects, Product Name contains medicinal Chinese herbs that offer arthritic patients a natural alter-native.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahassler ADD/ADHD SUPPLEMENT PRODUCT DESCRIPTION PAGE Web Content with SEO applied—Focused Independent ResearchA safe and effective choice for adults and children to increase mental focus, balance mood and stabilize energy levels.Product Name is a healthy alternative treatment for those individuals that have difficulty with concentration, reducedattention span and general memory loss due to mental and physical stressors, spectrum disorders like ADD/ADHDand age related issues like Alzheimer’s disease.Text to sit next to bottle here:Improve cognitive abilities like memory, attention, concentration and the general ability to cope by curbing emotions,stopping agitation and reducing depressive tendencies.Boost the brain’s metabolism of glucose and increase electrical activity by feeding the brain.Promote blood flow and elevate the brain’s oxygen levels to improve synaptic transmissions so healthy thoughts,mental sharpness and a calm spirit is supported.Kill bacteria, harmful viruses and help alleviate the symptoms of allergies that can lead to difficulty with mental fo-cus, cognitive dysfunction, and discourage the onset of ADD/ADHD and other mental disorders.Safe for adults and children, Product Name, is an overall brain tonic and a natural way to enhance the brain’s per-formance. Perfect for students and professionals who want to increase brain function and concentration. Also a natu-ral option to help individuals affected by ADD/ADHD and seniors susceptible to Alzheimer’s disease.―…Ive been able to finally concentrate. I used not be able to relax and I had volatile moods, I was also very restless.All of that has improved tremendously and the best part was I had no side effects. Thank you so much for creating thisproduct!‖ — Steve Becks from Seattle"Our son is 8 and has ADHD. We tried several medications – Ritalin, natural remedies, you name it – and either theydidn’t work or the side effects were too scary to continue. He was unable to sleep and was constantly getting intotrouble at school. I ordered some Product Name a few months ago and really wasnt expecting much. Just desperate, Iguess. But after a few weeks, it was like I got a whole new son. I can’t believe it, but this stuff really works wonders. Isthere any way I can have it shipped to me automatically every month??" —Catriona Lane, Los Angeles CA30 day money back guarantee1 Bottle = 90 capsulesBuy 3 bottles and save 30%!Improve concentration, memory, and mental focus, as well as the symptoms of ADD/ADHD the natural way!100% natural, safe for all agesORDER NOW!1 bottle $45.95 $39.99 Save: $5.962 bottles $91.90 $79.98 Save: $11.92and get free shipping3 bottles $137.85 $99.99 Save: $37.86and get free shipping
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahassler ADD/ADHD SUPPLEMENT PRODUCT DESCRIPTION PAGE Continued Web Content with SEO applied—Focused Independent ResearchDescription Main page or tab if that automatically loads firstLiving with memory loss, anxiety and scattered concentration is frustrating, for both the affected individual as well asfamily members, friends and teachers. Learning about the brain and its highly complicated functions can serve as aguide to understanding how to overcome this challenging bio-chemical weakness.How the body works in conjunction with the brainScientific studies suggest that in order to focus on outside information, some brain regions are activated, while othersare inhibited. This automatic coordination of brain function fails when memory loss or cognitive thinking is not func-tioning properly. These types of brain processes that ―hiccup‖ are often diagnosed as; ADD, Attention Deficit Disor-der, recognized to be difficulty in learning, hyperactivity and/or impaired judgment. Symptoms can also include, in-ability to focus or complete tasks, forgetfulness, restless fidgeting, excessive talking or interrupting and difficulty withorganizational skills. Another diagnosis primarily given to children is ADHD, Attention Deficit Hyperactivity Disor-der, where constant motion and disruptive behavior are present.Studies have found a common thread that runs through all forms of ADD/ADHD whether mild or severe symptomsare present. The shared issue is that the brain is unable to coordinate the switching of its different regions within itselfto process incoming information properly. Like a train that’s running on one track needs to switch tracks to get to itsdestination, the brain needs to switch its regions at lightening speed to function correctly. In order for the brain toswitch its regions, it relies on a tiny area called the locus ceruleus. The locus ceruleus transmits information viachemical messengers called norepinephrines. If anything goes wrong during this chemical transmission, anywhere inthe pathways the norepinephrines travel, ADD or ADHD can result.Causes of ADD/ADHD symptomsThe causes of ADD/ADHD vary widely. For some it could be a genetic issue deeply rooted in their neurologic path-ways. In many cases, the causes are more environmental and can be attributed to diet, lifestyle, chemical imbalances,toxin overload and even allergies. Issues that can also lead to ADD and ADHD include neurological problems in thebrain, oxygen deprivation at birth, anxiety, family history, lead poisoning, diet, and smoking by the mother duringpregnancy.Studies have shown that the consumption of sugar impedes the brain’s ability to respond to its norephinephrines, thechemical it needs in order to filter and process outside information. Other studies have reported that allergies whichcause inflammation can lead to a sensory overload, where the brain receives too much information and cannot processit properly.Individual people—Individual symptomsADD/ADHD and related conditions are "spectrum disorders" which means the symptoms vary widely. Some suffermild symptoms and might only have difficulty paying attention. Others can suffer terrible bouts of hyperactivity andmemory loss as they bounce off the walls and explode in anger.Western Medicine and its approach to ADD/ADHDThe first choice by western allopathic medicine is to prescribe psycho-stimulant or anti-depressant drugs. Stimulantdrugs used in excess can actually cause depression and lethargy. The overuse of anti-depressant drugs can also havean adverse effect known as a ―rebound effect‖ where anger and frustration reappear. The truth is, these potentiallydangerous drugs do nothing to address ADD/ADHDs root causes. They have a high risk of addiction and frequentlycause profound side effects with zero long-term benefit to an individual’s overall health.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahassler ADD/ADHD SUPPLEMENT PRODUCT DESCRIPTION PAGE Continued Web Content with SEO applied—Focused Independent ResearchDescription ContinuedThe Natural Approach to treating Attention Deficit DisordersThe natural approach is gentle and takes a holistic view of the individual. It considers diet, lifestyle, personality typeand environment. Alternative medicine helps individuals combine a healthy lifestyle with a healthy diet includingreduced sugar consumption and the elimination of stimulants. Herbal remedies strive to help the body reach an im-proved state of overall health to alleviate symptoms and don’t have side effects or the same potentially harmful risksthat prescription drugs have.Product Name—The Natural ChoiceProduct Name is an all natural, non-addictive choice that can help alleviate the symptoms of ADD/ADHD. It is asafe and effective herbal remedy, painstakingly developed by a leading naturopathic doctor. Product Name has beenused for years to control the symptoms of ADD/ADHD. This is not a new product and Naturopathic doctors havebeen using this formula for 3 decades. It is an extremely effective option for people who dont want to use harsh pre-scription drugs and are searching for a natural way to treat the symptoms related to ADD/ADHD.Frequently-Asked Questions1. Whats it like to suffer from ADD/ADHD?People with mild symptoms tend to be easily bored and incapable of keeping their mind on tasks. For individuals thatsuffer with severe symptoms, it can be like living in a whirlwind of sounds, thoughts and images. Some are easilydistracted by unimportant sounds and events with a mind that constantly shifts from one thought to the next. For manythey simply cant sit still, cannot plan ahead and rarely finish what they start. Often a person’s mind is so wrapped upin a kaleidoscope of thoughts and images that they dont even notice when someone is talking to them.2. What causes ADD/ADHD?In many cases, the causes are more environmental and can be attributed to diet, lifestyle, chemical imbalances, toxinoverload and even allergies. Issues that can also lead to ADD and ADHD include neurological problems in the brain,oxygen deprivation at birth, anxiety, family history, lead poisoning, diet and smoking by the mother during preg-nancy. Some studies have shown that the consumption of sugar is a leading contributor to ADD/ADHD symptoms.Allergies that cause inflammation and stimulants that overload the brain are also contributing factors.3. How common is ADD/ADHD in children?In North America ADHD is the most common neurological disorder and affects an estimated 5% of school-aged chil-dren. ADD and ADHD have been found to run in families. It’s been reported that boys with ADHD outnumber girlsby at least a three to one margin.4. Can adults suffer from ADD/ADHD too?Adults can suffer the symptoms of ADD/ADHD. Undiagnosed children grow up and over the years usually learnsome type of coping mechanism. Now older, these still undiagnosed adults are termed to have Residual ADD orAdult ADD/ADHD. The term ADD/ADHD alone is used by medical clinicians for youngsters. Studies have shownan estimated 4 percent of adults have Residual ADD.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahassler ADD/ADHD SUPPLEMENT PRODUCT DESCRIPTION PAGE Continued Web Content with SEO applied—Focused Independent ResearchDescription Continued5. Is ADD/ADHD reversible?Every person’s body has a genetic code within their cellular structure. Like a finger print, a person’s genetic code isunique to them and only their body. For adults and children who suffer the symptoms of ADD/ADHD there is hope.By not allowing outside influences like; bacteria and allergies, chemicals and toxins, stimulants and drugs, as well as,dangerous dietary foods like sugars, preservatives and toxic foods that contain chemicals, adults and children can con-trol how their body reacts, functions and behaves. Looking at the entire body from a Holistic view, there may be atendency in a person’s genetic code that leans towards ADD/ADHD. Stabilizing the body and its internal/externalenvironment makes it possible to recover and lead a productive symptom free life. In combination with good health,proper diet and toxic free living conditions, its possible to discourage the onset or continuation of ADD/ADHD. Byavoiding the issues that set the body into motion to experience neurologic dysfunction, a person chooses to keep theirbody in a safety zone. The addition of natural supplements that can help support the body is key to making this safetyzone a reality zone.5. What does Product Name do and how does it work?Product Name has been painstakingly formulated by Naturopathic physicians as a whole body approach to alleviatingthe symptoms of ADD/ADHD. Each herb has a specialized function and the combination of these six herbs makesthis a wonderful supplement that supports the body and encourages the brain to function properly.Skullcap has been reported to kill bacteria and viruses and is used to help alleviate symptoms of allergies, asthma,anxiety and atherosclerosis.Fu Ling, also called China Root promotes healthy body fluids by regulating water through its ability to drain damp-ness by promoting urination. Through proper fluid retention, this herb also has been known to reduce swelling.Ginseng was traditionally used to curb emotions, stop agitation, enlighten the mind and increase wisdom. Today it’scommonly used to improve cognitive abilities, memory, attention, concentration and the general ability to cope.Ginkgo is widely known to increase the body’s production of adenosine triphosphate (ATP), the compound and mainsource for energy at the cellular level. This herb can boost the brain’s metabolism of glucose for energy and can alsoincrease electrical activity. Ginkgo promotes blood flow to the brain and helps to elevate the brains oxygen levelsimproving synaptic transmissions within the brain. It also promotes healthy thought processes like increased memory,mental sharpness and concentration and curbs depression while increasing coping skills in daily life.Gui Zhi also known as Cinnamon Twig is known to feed the body by promoting the healthy flow of blood.Da Zao, derived from the sweet date fruit, is used in traditional Chinese medicine to calm the spirit and tonify Qiwhile it nourishes the blood.6. Does Product Name work for all forms of ADD/ADHD and Adult Residual ADD/ADHD?Yes, whether a child or adult suffers from mild or severe symptoms this herbal combination is formulated to help eve-ryone.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahassler ADD/ADHD SUPPLEMENT PRODUCT DESCRIPTION PAGE Continued Web Content with SEO applied—Focused Independent ResearchDescription Continued7. I have not been diagnosed with ADD or ADHD and do not feel like I have any neurological issues. Is there anybenefit in someone like me taking Product Name?Yes, Product Name is an effective brain tonic that can benefit anyone. Its perfect for students and professionals thatwant to encourage a higher level of concentration, metal focus and increase their memory skills. Several of the ingre-dients have also been traditionally used to treat or ward off Alzheimers disease. Specifically, Ginseng is used forAlzheimer patients for its ability to help with anxiety and increase cognitive abilities. Ginkgo has also been valuedfor its ability to increase glucose (blood sugar) flow to the brain and increase its oxygen levels. Ginkgo has also beenused with Alzheimer’s patients to reduce dementia, relieve depression and increase memory and cognitive function.Product Name has been used by many people young and old. Customer reviews include:"We absolutely did NOT want to put our child on drugs. So we tried your product, Product Name instead. The resultsare incredible…‖ —Sandy Cramer, NYC―…How joyful it is to see how our son keeps improving…‖ —Susan Misfeldt, Boston―…I can’t believe it, but this stuff really works wonders...‖ —Catriona Lane, Los Angeles CA―... I tried lots of other remedies, but they did little or nothing to help. I was almost ready to give up and put him onRitalin, but decided to give Product Name a try. Wow, what a difference!‖ —Steve Madsen, Salem OR―…We credit Natural Wellbeing with helping our son Tom lead a normal life...‖ — Gord Kroll, Toronto―…Ive been able to finally concentrate. I used not be able to relax and I had volatile moods, I was also very restless.All of that has improved tremendously and the best part was I had no side effects. Thank you so much for creating thisproduct!‖ —Steve Becks from SeattleEnjoy the positive results of this natural alternative and order Product Name now.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahassler ADD/ADHD SUPPLEMENT PRODUCT DESCRIPTION PAGE Continued Web Content with SEO applied—Focused Independent ResearchINGREDIENTS LIST – Placement INGREDIENTS PAGE/TABSkullcap (Scutellaria Baicalensis): Skullcap is a perennial herb native to Lake Baikal in eastern Siberia and northernChina and has been used in traditional Asian medicine for at least 2000 years. A highly valued herb, Skullcap hasbeen reported to kill bacteria and viruses and is used to help alleviate symptoms of allergies, asthma, anxiety andatherosclerosis.Fu Ling (Scierotium Poriae Cocos): Fu Ling, also called China Root, is a Chinese herb used to promote healthy bodyfluids by regulating water through its ability to drain dampness by promoting urination. Through proper fluid reten-tion, this herb also has been known to reduce swelling. It can help to tonify the spleen Qi and aide in lethargy and lowappetite issues.Ginseng (Panax Ginseng): Ginseng Root is a perennial plant rarely found to grow wild. These crops are labor inten-sive because this plant takes four years to mature in order to be cultivated. Ginseng has many medicinal uses and wastraditionally used to curb emotions, stop agitation, enlighten the mind and increase wisdom. Today it is valued toimprove many different health related issues and is commonly used to improve cognitive abilities. Studies haveshown Ginseng can help to improve memory, attention, concentration and the general ability to cope.Ginkgo (Ginkgo Biloba): Ginkgo extract is taken from the leaves of the Ginkgo tree. The Ginkgo Biloba tree is oneof the oldest species of trees dating back to over 300 million years and its extract, Ginkgo, has been used in traditionalChinese medicine for over 5000 years. Used for various health conditions, Ginkgo is widely known to increase thebody’s production of adenosine triphosphate (ATP), the compound and main source for energy at the cellular level.By increasing internal cell energy, this herb can boost the brain’s metabolism of glucose for energy and can also in-crease electrical activity. Ginkgo works to promote blood flow to the brain and helps to elevate the brains oxygenlevels. By feeding the brain with its essential flavonoids, synaptic transmissions can improve and promote healthythought processes like increased memory, mental sharpness and concentration. Ginkgo root has also been reported tohelp curb depression and increase coping skills in daily life.Gui Zhi (Ramulus Cinnamomi Cassiae): Gui Zhi also known as Cinnamon Twig. Cinnamon, used in cooking andbaking is cultivated from a tropical evergreen tree native to regions in India. The reddish brown bark and twigs of thisevergreen is known to feed the body by promoting the healthy flow of blood.Da Zao (Fructus Zizyphi Jujubae): Da Zao is derived from the sweet fruit known as the Date. This wonderful herb isused in traditional Chinese medicine to calm the spirit through its ability to tonify Qi and nourish the blood as it har-monizes with other herbs.
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahassler ADD/ADHD SUPPLEMENT PRODUCT DESCRIPTION PAGE Continued Web Content with SEO applied—Focused Independent ResearchREVIEWS – Full reviews to be placed on Review page/tabSatisfied customers have shared their amazing results with Product Name and have said…"We absolutely did NOT want to put our child on drugs. So we tried your product, Product Name instead. The resultsare incredible. Sure, our son still has him moments, but he is MUCH, MUCH more able to sit still and focus now.Hes getting along better with neighbors, and sleeping well at night. What a great change!!"—Sandy Cramer, NYC"It was about six months ago that we placed our first order, and we just keep coming back. How joyful it is to see howour son keeps improving. In six months, hes gone from being a Holy Terror (his teacher’s description) to being a well-adjusted, good natured kid. I really cant believe the extend of the improvement. Thank you so much!"—Susan Misfeldt, Boston"Our son is 8 and has ADHD. We tried several medications – Ritalin, natural remedies, you name it – and either theydidn’t work or the side effects were too scary to continue. He was unable to sleep and was constantly getting into trou-ble at school. I ordered some Product Name a few months ago and really wasnt expecting much. Just desperate, Iguess. But after a few weeks, it was like I got a whole new son. I can’t believe it, but this stuff really works wonders.Is there any way I can have it shipped to me automatically every month??"—Catriona Lane, Los Angeles CA"My son was diagnosed with ADHD at age 7. I tried lots of other remedies, but they did little or nothing to help. I wasalmost ready to give up and put him on Ritalin, but decided to give Product Name a try. Wow, what a difference! He’sgot the old spark in his eye again, he’s doing better at school, and he’s a joy to have around the house! What a greatthing for our family. I highly recommend this product."—Steve Madsen, Salem OR―We credit Natural Wellbeing with helping our son Tom lead a normal life. He was out of control and we didn’t knowwhich way to turn. We were under a lot of pressure to put him on drugs, but instead we tried Product Name and arewe ever glad we did. Today, Tom is happier, calmer and more balanced.‖— Gord Kroll, Toronto
  • Sara HasslerPO Box 94, South Windham, CT 06266 Phone 860-456-7847Email: shassler@snet.net Link To Me On LinkedIn at: http://www.linkedin.com/in/sarahassler ADD/ADHD SUPPLEMENT PRODUCT DESCRIPTION PAGE Continued Web Content with SEO applied—Focused Independent ResearchREVIEWS CONTINUEDHealthy & EffectiveBy Joshs mom from Houk on 3/13/2009Pros:Produces ResultsBest Uses:Daily UseDescribe Yourself:First Time UserBottom Line:Yes, I would recommend this to a friend6 weeks ago Josh was throwing public tantrums and storming around stores screaming. We just went entire weekwithout a explosion. I thank you and our entire family thanks you. Great product [...]This is really amazing!By Steve Becks from Seattle on 3/2/2009Pros:Simple To Take, Produces Results, Acts Quickly, WorksDescribe Yourself:First Time UserBottom Line:Yes, I would recommend this to a friendI decided to try Product Name after my friend told me he used it and it helped him. I wasnt immediately convinced soI did some more research online and found that a ton of people where having great success with it. I finally ordered itand now after 3 months of use I have no doubt that it works!Ive been able to finally concentrate. I used not be able to relax and I had volatile moods, I was also very restless. Allof that has improved tremendously and the best part was I had no side effects. Thank you so much for creating thisproduct!
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