SXSW How Companies Created Buzz

1/20/2011
SXSW – Buzz

SXSW
Tens of thousands of early adopters or wannabe early adopters spending most of their time well within a one mile radius of a walkable city's convention center.
David Berkowitz in Media Post
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146852

Who was there
Brand manager
An engineer
Hollywood agent
Developer
Entrepreneur
Venture capitalist
Nonprofit organization
PR /Social Media Agencies
http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/

Leading theme – Connection & Collaboration -not competition
Apps not sites*
Mobile group messaging (http://groupme.com/)
Photos (Integra, Instamatic)
Games ( Angry Birds)
APIs and platforms
Location Based Check-in
Device and content convergence
Blogging (WordPress, Google Blogger, Squarespace)
Mobile Payments
http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/

Giving rides from the airport
Chevy Cruze Free Taxi Rides

Buses Were Big – Interviews, Lounge, Food

As were pedicabs

iPads, skates and your email address

You could sponsor a bicycle

Different kind of SXSW taxi

Images – Wall Projections

Free food for your attention

Advertising with Cartoons

Hiring a Squarespace & giving away food
Squarespace

Covering interactive, music & film

Angry Birds – Virtual to Real World

Really social

Giving you sweet memories : Meshin

Celebrity book signing in blogger lounge

Scan to win a prize

Klout : Limo Rides

Didn’t bring a printer – No Worries HP

No whitespace anywhere incl. restrooms

25c tacos & pay with your phone

It’s all about Mobile

You can drink this product

Street signs

Characters not exempt

Connection centers for the laptopless

Technology Theatre

Real-time QR codes

Charging phones

QR Codes everywhere

Customer testimonial

Dressing up to attract attention : Snagit booth
Giving away moustaches

Photobooths popular

Observations
SXSW conference registration increased by 40% making it biggest so far
Companies spend $$ to woo & put their brand in front of influencers
Introduce new products coinciding with SXSW to get quick adoption (IE9), Apple had a SXSW popup store
Startups build products on Startup buses on the way to SXSW http://www.wired.com/underwire/2011/03/startup-bus-sxsw/
Co’s organize smaller parties with customers and clients

SXSW How Companies Created Buzz

by Shashi Bellamkonda on May 22, 2011

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SXSW How Companies Created Buzz — Presentation Transcript

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