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SXSW Tens of thousands of early adopters or wannabe early adopters spending most of their time well within a one mile radius of a walkable city's convention center. David Berkowitz in Media Post http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146852
Who was there Brand manager An engineer Hollywood agent Developer Entrepreneur Venture capitalist Nonprofit organization PR /Social Media Agencies http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/
Leading theme – Connection & Collaboration -not competition Apps not sites* Mobile group messaging (http://groupme.com/) Photos (Integra, Instamatic) Games ( Angry Birds) APIs and platforms Location Based Check-in Device and content convergence Blogging (WordPress, Google Blogger, Squarespace) Mobile Payments http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/
Giving rides from the airport Chevy Cruze Free Taxi Rides
Observations SXSW conference registration increased by 40% making it biggest so far Companies spend $$ to woo & put their brand in front of influencers Introduce new products coinciding with SXSW to get quick adoption (IE9), Apple had a SXSW popup store Startups build products on Startup buses on the way to SXSW http://www.wired.com/underwire/2011/03/startup-bus-sxsw/ Co’s organize smaller parties with customers and clients