SXSW How Companies Created Buzz
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SXSW How Companies Created Buzz

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Shashi Bellamkonda took a of pictures and this is a collection of the pictures depicting the

Shashi Bellamkonda took a of pictures and this is a collection of the pictures depicting the

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  • Goals and objectives of Public Relations

SXSW How Companies Created Buzz SXSW How Companies Created Buzz Presentation Transcript

  • 1/20/2011
    SXSW – Buzz
  • SXSW
    Tens of thousands of early adopters or wannabe early adopters spending most of their time well within a one mile radius of a walkable city's convention center.
    David Berkowitz in Media Post
    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146852
  • Who was there
    Brand manager
    An engineer
    Hollywood agent
    Developer
    Entrepreneur
    Venture capitalist
    Nonprofit organization
    PR /Social Media Agencies
    http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/
  • Leading theme – Connection & Collaboration -not competition
    Apps not sites*
    Mobile group messaging (http://groupme.com/)
    Photos (Integra, Instamatic)
    Games ( Angry Birds)
    APIs and platforms
    Location Based Check-in
    Device and content convergence
    Blogging (WordPress, Google Blogger, Squarespace)
    Mobile Payments
    http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/
  • Giving rides from the airport
    Chevy Cruze Free Taxi Rides
  • Buses Were Big – Interviews, Lounge, Food
  • As were pedicabs
  • iPads, skates and your email address
  • You could sponsor a bicycle
  • Different kind of SXSW taxi
  • Images – Wall Projections
  • Free food for your attention
  • Advertising with Cartoons
  • Hiring a Squarespace & giving away food
    Squarespace
  • Covering interactive, music & film
  • Angry Birds – Virtual to Real World
  • Really social
  • Giving you sweet memories : Meshin
  • Celebrity book signing in blogger lounge
  • Scan to win a prize
  • Klout : Limo Rides
  • Didn’t bring a printer – No Worries HP
  • No whitespace anywhere incl. restrooms
  • 25c tacos & pay with your phone
  • It’s all about Mobile
  • You can drink this product
  • Street signs
  • Characters not exempt
  • Connection centers for the laptopless
  • Technology Theatre
  • Real-time QR codes
  • Charging phones
  • QR Codes everywhere
  • Customer testimonial
  • Dressing up to attract attention : Snagit booth
    Giving away moustaches
  • Photobooths popular
  • Observations
    SXSW conference registration increased by 40% making it biggest so far
    Companies spend $$ to woo & put their brand in front of influencers
    Introduce new products coinciding with SXSW to get quick adoption (IE9), Apple had a SXSW popup store
    Startups build products on Startup buses on the way to SXSW http://www.wired.com/underwire/2011/03/startup-bus-sxsw/
    Co’s organize smaller parties with customers and clients