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1/20/2011<br />SXSW – Buzz <br />
SXSW<br />Tens of thousands of early adopters or wannabe early adopters spending most of their time well within a one mile...
Who was there<br />Brand manager <br />An engineer<br />Hollywood agent<br />Developer<br />Entrepreneur<br />Venture capi...
Leading theme – Connection & Collaboration -not competition<br />Apps not sites*<br />Mobile group messaging (http://group...
Giving rides from the airport<br />Chevy Cruze Free Taxi Rides<br />
Buses Were Big – Interviews, Lounge, Food<br />
As were pedicabs<br />
iPads, skates and your email address<br />
You could sponsor a bicycle<br />
Different kind of SXSW taxi<br />
Images – Wall Projections<br />
Free food for your attention<br />
Advertising with Cartoons<br />
Hiring a Squarespace & giving away food<br />Squarespace<br />
Covering interactive, music & film <br />
Angry Birds – Virtual to Real World<br />
Really social <br />
Giving you sweet memories : Meshin<br />
Celebrity book signing in blogger lounge<br />
Scan to win a prize<br />
Klout : Limo Rides<br />
Didn’t bring a printer – No Worries HP<br />
No whitespace anywhere incl. restrooms<br />
25c tacos & pay with your phone<br />
It’s all about Mobile<br />
You can drink this product<br />
Street signs<br />
Characters not exempt<br />
Connection centers for the laptopless<br />
Technology Theatre<br />
Real-time QR codes<br />
Charging phones<br />
QR Codes everywhere<br />
Customer testimonial<br />
Dressing up to attract attention : Snagit booth<br />Giving away moustaches<br />
Photobooths popular<br />
Observations<br />SXSW conference registration increased by 40% making it biggest so far<br />Companies spend $$ to woo & ...
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SXSW How Companies Created Buzz

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  • Goals and objectives of Public Relations
  • Transcript of "SXSW How Companies Created Buzz "

    1. 1. 1/20/2011<br />SXSW – Buzz <br />
    2. 2. SXSW<br />Tens of thousands of early adopters or wannabe early adopters spending most of their time well within a one mile radius of a walkable city's convention center.<br />David Berkowitz in Media Post<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146852<br />
    3. 3. Who was there<br />Brand manager <br />An engineer<br />Hollywood agent<br />Developer<br />Entrepreneur<br />Venture capitalist<br />Nonprofit organization<br />PR /Social Media Agencies<br />http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/<br />
    4. 4. Leading theme – Connection & Collaboration -not competition<br />Apps not sites*<br />Mobile group messaging (http://groupme.com/)<br />Photos (Integra, Instamatic)<br />Games ( Angry Birds)<br />APIs and platforms<br />Location Based Check-in<br />Device and content convergence<br />Blogging (WordPress, Google Blogger, Squarespace)<br />Mobile Payments<br />http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/<br />
    5. 5. Giving rides from the airport<br />Chevy Cruze Free Taxi Rides<br />
    6. 6. Buses Were Big – Interviews, Lounge, Food<br />
    7. 7. As were pedicabs<br />
    8. 8. iPads, skates and your email address<br />
    9. 9. You could sponsor a bicycle<br />
    10. 10. Different kind of SXSW taxi<br />
    11. 11. Images – Wall Projections<br />
    12. 12. Free food for your attention<br />
    13. 13. Advertising with Cartoons<br />
    14. 14. Hiring a Squarespace & giving away food<br />Squarespace<br />
    15. 15. Covering interactive, music & film <br />
    16. 16. Angry Birds – Virtual to Real World<br />
    17. 17. Really social <br />
    18. 18. Giving you sweet memories : Meshin<br />
    19. 19. Celebrity book signing in blogger lounge<br />
    20. 20. Scan to win a prize<br />
    21. 21. Klout : Limo Rides<br />
    22. 22. Didn’t bring a printer – No Worries HP<br />
    23. 23. No whitespace anywhere incl. restrooms<br />
    24. 24. 25c tacos & pay with your phone<br />
    25. 25. It’s all about Mobile<br />
    26. 26. You can drink this product<br />
    27. 27. Street signs<br />
    28. 28. Characters not exempt<br />
    29. 29. Connection centers for the laptopless<br />
    30. 30. Technology Theatre<br />
    31. 31. Real-time QR codes<br />
    32. 32. Charging phones<br />
    33. 33. QR Codes everywhere<br />
    34. 34. Customer testimonial<br />
    35. 35. Dressing up to attract attention : Snagit booth<br />Giving away moustaches<br />
    36. 36. Photobooths popular<br />
    37. 37. Observations<br />SXSW conference registration increased by 40% making it biggest so far<br />Companies spend $$ to woo & put their brand in front of influencers <br />Introduce new products coinciding with SXSW to get quick adoption (IE9), Apple had a SXSW popup store<br />Startups build products on Startup buses on the way to SXSW http://www.wired.com/underwire/2011/03/startup-bus-sxsw/<br />Co’s organize smaller parties with customers and clients<br />
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