SXSW<br />Tens of thousands of early adopters or wannabe early adopters spending most of their time well within a one mile radius of a walkable city's convention center.<br />David Berkowitz in Media Post<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146852<br />
Who was there<br />Brand manager <br />An engineer<br />Hollywood agent<br />Developer<br />Entrepreneur<br />Venture capitalist<br />Nonprofit organization<br />PR /Social Media Agencies<br />http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/<br />
Leading theme – Connection & Collaboration -not competition<br />Apps not sites*<br />Mobile group messaging (http://groupme.com/)<br />Photos (Integra, Instamatic)<br />Games ( Angry Birds)<br />APIs and platforms<br />Location Based Check-in<br />Device and content convergence<br />Blogging (WordPress, Google Blogger, Squarespace)<br />Mobile Payments<br />http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/<br />
Giving rides from the airport<br />Chevy Cruze Free Taxi Rides<br />
Buses Were Big – Interviews, Lounge, Food<br />
Observations<br />SXSW conference registration increased by 40% making it biggest so far<br />Companies spend $$ to woo & put their brand in front of influencers <br />Introduce new products coinciding with SXSW to get quick adoption (IE9), Apple had a SXSW popup store<br />Startups build products on Startup buses on the way to SXSW http://www.wired.com/underwire/2011/03/startup-bus-sxsw/<br />Co’s organize smaller parties with customers and clients<br />
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