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SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
SXSW How Companies Created Buzz
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SXSW How Companies Created Buzz

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Shashi Bellamkonda took a of pictures and this is a collection of the pictures depicting the

Shashi Bellamkonda took a of pictures and this is a collection of the pictures depicting the

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  • Goals and objectives of Public Relations
  • Transcript

    • 1. 1/20/2011<br />SXSW – Buzz <br />
    • 2. SXSW<br />Tens of thousands of early adopters or wannabe early adopters spending most of their time well within a one mile radius of a walkable city's convention center.<br />David Berkowitz in Media Post<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146852<br />
    • 3. Who was there<br />Brand manager <br />An engineer<br />Hollywood agent<br />Developer<br />Entrepreneur<br />Venture capitalist<br />Nonprofit organization<br />PR /Social Media Agencies<br />http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/<br />
    • 4. Leading theme – Connection & Collaboration -not competition<br />Apps not sites*<br />Mobile group messaging (http://groupme.com/)<br />Photos (Integra, Instamatic)<br />Games ( Angry Birds)<br />APIs and platforms<br />Location Based Check-in<br />Device and content convergence<br />Blogging (WordPress, Google Blogger, Squarespace)<br />Mobile Payments<br />http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/<br />
    • 5. Giving rides from the airport<br />Chevy Cruze Free Taxi Rides<br />
    • 6. Buses Were Big – Interviews, Lounge, Food<br />
    • 7. As were pedicabs<br />
    • 8. iPads, skates and your email address<br />
    • 9. You could sponsor a bicycle<br />
    • 10. Different kind of SXSW taxi<br />
    • 11. Images – Wall Projections<br />
    • 12. Free food for your attention<br />
    • 13. Advertising with Cartoons<br />
    • 14. Hiring a Squarespace & giving away food<br />Squarespace<br />
    • 15. Covering interactive, music & film <br />
    • 16. Angry Birds – Virtual to Real World<br />
    • 17. Really social <br />
    • 18. Giving you sweet memories : Meshin<br />
    • 19. Celebrity book signing in blogger lounge<br />
    • 20. Scan to win a prize<br />
    • 21. Klout : Limo Rides<br />
    • 22. Didn’t bring a printer – No Worries HP<br />
    • 23. No whitespace anywhere incl. restrooms<br />
    • 24. 25c tacos & pay with your phone<br />
    • 25. It’s all about Mobile<br />
    • 26. You can drink this product<br />
    • 27. Street signs<br />
    • 28. Characters not exempt<br />
    • 29. Connection centers for the laptopless<br />
    • 30. Technology Theatre<br />
    • 31. Real-time QR codes<br />
    • 32. Charging phones<br />
    • 33. QR Codes everywhere<br />
    • 34. Customer testimonial<br />
    • 35. Dressing up to attract attention : Snagit booth<br />Giving away moustaches<br />
    • 36. Photobooths popular<br />
    • 37. Observations<br />SXSW conference registration increased by 40% making it biggest so far<br />Companies spend $$ to woo & put their brand in front of influencers <br />Introduce new products coinciding with SXSW to get quick adoption (IE9), Apple had a SXSW popup store<br />Startups build products on Startup buses on the way to SXSW http://www.wired.com/underwire/2011/03/startup-bus-sxsw/<br />Co’s organize smaller parties with customers and clients<br />

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