Twitter/Flickr Use #dcww Thanks for coming

Social Media to Get More Business Shashi Bellamkonda Social Media Swami Network Solutions

Social Media - Opportunity to excel and level playing field Photo Credit: http://flickr.com/photos/vividbreeze/480057824/ Stand out from the crowd

It’s not going away, it’s becoming more prominent Social Networking has been the global consumer phenomenon of 2008. 1 Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. 1 Facebook added its 200 millionth user on April 8, 2009. If Facebook were a country, it would be the fifth-largest in the world after China, India, the US and Indonesia. 2 From January to March 2009, people ages 26 to 44 made up the fastest-growing segment of the US Facebook population 2 1 http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf 2 http:// www.emarketer.com/Article.aspx?R =1007034

Social Networking has been the global consumer phenomenon of 2008. 1

Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. 1

Facebook added its 200 millionth user on April 8, 2009. If Facebook were a country, it would be the fifth-largest in the world after China, India, the US and Indonesia. 2

From January to March 2009, people ages 26 to 44 made up the fastest-growing segment of the US Facebook population 2

1 http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf

2 http:// www.emarketer.com/Article.aspx?R =1007034

Shoppers are everywhere

Twitter has made Dell $1 million in revenue http://venturebeat.com/2008/12/15/twitter-has-made-dell-1-million-in-revenue/

http://venturebeat.com/2008/12/15/twitter-has-made-dell-1-million-in-revenue/

If chips can have their own page so can you!

Hurry ! Others have the same idea

4 Point Social Media Strategy Your Personal Brand Connecting with Customers Community Outreach Get new business

Your Personal Brand

Connecting with Customers

Community Outreach

Get new business

Become and Expert You have to learn the tools Spend your own time Find other enthusiasts/partners in crime Invest time in attending offline events

You have to learn the tools

Spend your own time

Find other enthusiasts/partners in crime

Invest time in attending offline events

Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/

Tactics http://www.flickr.com/photos/stevebaty/3169570435/

Listen :Google Alerts

Listen : Monitor Blog comments

Listen : Consider a Service like Radian 6

Other Listening Tools

Participate : Linkedin Visibility Connections Search Results Advice A new job? Business Dev

Visibility

Connections

Search Results

Advice

A new job?

Business Dev

Participate : Facebook

Whoa ! Hold on Facebook is personal?

Participate : Twitter Reply to all the people who @ you Retweet or tweet interesting links People like conversation 3 tweets a day keeps the doctor away

Reply to all the people who @ you

Retweet or tweet interesting links

People like conversation

3 tweets a day keeps the doctor away

Participating with Comments and conversations Earn Credibility as an expert by helping others Commenting is a way of conversation Traffic from your comment to your blog The Huffington Post Allows Top Commenters To Become Bloggers

Earn Credibility as an expert by helping others

Commenting is a way of conversation

Traffic from your comment to your blog

The Huffington Post Allows Top Commenters To Become Bloggers

Contributing to the Conversation : Blogs Write from the heart Your sent email folder already has blog post in the making Once a week is a good start Link Out liberally Turn on the comments Respond to commenter

Write from the heart

Your sent email folder already has blog post in the making

Once a week is a good start

Link Out liberally

Turn on the comments

Respond to commenter

Contribution : Building your own communities Blog and community plug-ins Social bookmarking

Blog and community plug-ins

Social bookmarking

Contribution : Videos Easy to use tools No expertise necessary Hosting videos

Easy to use tools

No expertise necessary

Hosting videos

Contribution: Podcasts and Radio Shows Podcasts may only be a phone call away Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/

Podcasts may only be a phone call away

Contributing : Flickr More views than any of my Blog(s)

More views than any of my Blog(s)

Providing Education / Resources

Small Business Success Index: GrowSmartBusiness.com

A few cool things like widgets http://flickr.com/photos/geoliv/3038217361/in/set-72157609295681854/

Built online relationships offline

Results http://www.flickr.com/photos/visbeek/2524382851/

You may even be elected president Flickr photo jmtimages http://www.flickr.com/photos/jmtimages/3212490983/

Google Juice Google results are from Social Media Profiles From 250 to 35,000

Google results are from Social Media Profiles

From 250 to 35,000

Online Positive Reputation Grows Network Solutions won the Society of New Media Communications and Research Award for Corporate Online Reputation Management

Network Solutions won the Society of New Media Communications and Research Award for Corporate Online Reputation Management

Earned Media

More Success Referrals for your business Web Site /Blog Traffic Comments/Conversation Links Your own community

Referrals for your business

Web Site /Blog Traffic

Comments/Conversation

Links

Your own community

Connections: Reinforcing offline connections

Your Social Media Plan Setup Alerts Join and setup profiles in 3 social networks 15-20 minutes a day tracing the alerts and responding Choose 3 blogs on your field to read and comment Converse, don’t sell Answer questions and become an expert in your niche on LinkedIn 2 hours a week - Learn and write about the products you promote Measure your efforts How many times were you mentioned How many people read your posts Inbounds links Are your customers evangelizing Attend one local event a month Ask for help from the community if you need it

Setup Alerts

Join and setup profiles in 3 social networks

15-20 minutes a day tracing the alerts and responding

Choose 3 blogs on your field to read and comment

Converse, don’t sell

Answer questions and become an expert in your niche on LinkedIn

2 hours a week - Learn and write about the products you promote

Measure your efforts

How many times were you mentioned

How many people read your posts

Inbounds links

Are your customers evangelizing

Attend one local event a month

Ask for help from the community if you need it

Questions ? Shashi Bellamkonda [email_address] Small Business Success Index http://GrowSmartBusiness.com Network Solutions Blog : http://blog.networksolutions.com Web Community Network : http://www.LinkTogether.com Small Business Network : http://www.MySolutionSpot.com Personal Blogs: Technology & Social Media: http://www.shashi.name Digital Thoughts: http://readythoughts.blogspot.com Restaurant Reviews: http://www.carryoncurry.com Thank you Coupon for you or your friends

Shashi Bellamkonda [email_address]

Small Business Success Index

http://GrowSmartBusiness.com

Network Solutions Blog : http://blog.networksolutions.com

Web Community Network : http://www.LinkTogether.com

Small Business Network : http://www.MySolutionSpot.com

Personal Blogs:

Technology & Social Media: http://www.shashi.name

Digital Thoughts: http://readythoughts.blogspot.com

Restaurant Reviews: http://www.carryoncurry.com