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Social Media & Small Business : Taking your first steps in Social Media

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Calvert County Chamber W2W Networking Group: Presentation for women small business owners

Calvert County Chamber W2W Networking Group: Presentation for women small business owners

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  • 1. Calvert County Chamber Women to Women Networking Group Social Media Tools in Small Business Marketing March 10th
  • 2. Thank you all for coming today
  • 3. Network Solutions
    • Domains
    • Find-a-domain services
      • Certified Offer
      • Backorder
      • Premium Domains
    • Domain Web Forwarding
    • Private Registration
    • Communication
    • Business E-mail
    • Secure E-mail
    • Sell Online
    • E-commerce website packages
    • E-commerce Tools Merchant Account
    • Do It For Me E-Commerce Website Design Service
    • Marketing
    • Search Engine Optimization
    • Pay Per Click Advertising
    • Optimized Press Releases
    • Directory Services: Monster Marketplace & ThinkLocal
    • Enhanced Business Listings
    • Link Building
    • Content Creation
    • Security
    • SSL Certificate
    • PC Security
    • Websites
    • Website Hosting
    • Statistics and Website tools
    • Professional Website Design Services
    • Professional Logo Design Services
    • Mobile Websites
    PR Measurement Summit June 2009
    • We service over 3 million SMB customers and manage 7.5 million domain names.
  • 4. Social Media audience is growing
      • Gartner : By 2014, social networking services will replace e-mail as the primary communications vehicle for 20 % of business users.
      • With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now)
      • LinkedIn Now 60 Million Strong
      • Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites
      • http://www.gartner.com/it/page.jsp?id=1293114
      • http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
  • 5. Traditional media usage is changing
    • 92%) use multiple platforms 
    • 33% access news on their cell phones.
    • 28% of internet users have customized their home page 
    • 37% of internet users have contributed to the creation of news
    http://www.pewinternet.org/Reports/2010/Online-News.aspx
  • 6. Once you have a web presence your business is global
    • Web searches for a local business
    • Searches on Maps
    • Get a website free to start today : http://www.networksolutions.com/free-website/index.jsp
  • 7. 25% Small Business use social media presence – Doubled since last year
      • Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com
    See the full study at http://www.GrowSmartBusiness.com
  • 8. Ready to jump on the Social Media Bandwagon ? Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/
  • 9.  
  • 10. Reasons why
    • Free (requires time commitment)
    • Flexible options
    • Help Your Search Engine Rankings 
    • Traffic to your website / business
    • Good Word of mouth
    • Leads
  • 11. Business Objectives
    • Connect with customers
    • Get ideas, trends, buzz
    • Find peers and network
    • Easy distribution of content
    • Greater reach
    • New Clients
  • 12. Become an expert yourself
      • You have to learn the tools
      • Spend your own time
      • Find other enthusiasts/partners in crime
      • Invest time in attending offline events
  • 13. 3 step process
    • Integrate Social media into your marketing campaign
    • Make your existing marketing collateral social
    • Engage with your existing customers
  • 14. Make your email social
    • Consolidate all your contact lists
    • Tweet news about your email offers
    • Make your email available online
    Tip : Add your social media links to your email signatures
  • 15. Add your social media channels to your website Encourage visitors to join your social media properties
  • 16. Share your happy moments
  • 17. Use Google Alerts as a business intelligence tool
    • Get alerted to conversations about your product
    • Trends and competition
    • Tip : Use Google alerts to get content ideas
  • 18. Build your profile in sites like Linkedin Tip : Ask for recommendations to include you in Service provider directory Links to your website and appear in searches for LinkedIn users
  • 19. Websites and Blogs Blog has a call to action with a contest Call to Action to visit the company website
  • 20. Blogging Basics: Reasons to Blog
    • Improve Search Engine Optimization (SEO)
    • Gain Visibility as a Thought Leader
    • Generate Real Conversations
    • Display Brand Personality
    • Perform Market Research
    • Improve Customer Service
    • Share Company Announcements
  • 21. Blogging Basics: Getting Started
    • Take 15 minutes a day to write a blog post
      • Find a topic
      • Keep it around 400 words or less if possible
      • Write in short paragraphs. Not more than six lines of text.
      • Write and embed any content (pictures, videos)
      • Check copyrights and licensing and give attributions
      • Preview Your Post
      • Publish or Schedule It
  • 22. Engage with blog visitors Talk to your audience who read your content Comments Reviews Newsletters Tip : Look for other blogs where you can be a guest poster and get links to your blog/business
  • 23. Twitter Business Info here – Your conversations will lead your connections to your page Tip : Consider having a separate account for your products and tweet a special offers and blog feeds
  • 24. Southern Maryland Twitter
  • 25. Using Twitter: Buzzwords
    • Follow: To friend someone (or follow their updates)
    • Direct Message (DM): Pseudo-email someone following you
    • “ At” reply: Speak to someone directly in the public stream (@stevenfisher)
    • Re-tweet (RT): Repost content with credit
    • Block: Restrict access to updates
    • # (hashtags): a kind of tag or description – great for search
    Source: Ogilvy Twitter Webinar
  • 26. If chips can have their own page so can you! Tip : A Facebook page is different from your personal profile. You can create multiple Facebook pages
  • 27. Facebook
    • Add a newsletter sign up widget
    • Give special Facebook offers
    • Ask for feedback
    • Ask website visitors to become your Facebook fan
    • Encourage customers to join the Facebook page
  • 28. Your Social Media Plan
      • Setup Alerts
      • Join and setup profiles in 3 social networks
      • 15-20 minutes a day tracing the alerts and responding
      • Choose 3 blogs on your field to read and comment
      • Converse, don’t sell
      • Answer questions and become an expert in your niche on LinkedIn
      • 2 hours a week - Learn and write about the products you promote
      • Measure your efforts
        • How many times were you mentioned
        • How many people read your posts
        • Inbounds links
        • Are your customers evangelizing
      • Attend one local event a month
      • Ask for help from the community if you need it
  • 29. Blogs to Follow
    • Small Business Trends http://www.smallbiztrends.com
    • Get Elastic http:// www.getelastic.com /
    • SMART Ecommerce Blog ( Network Solutions ) http://www.smartecommerceblog.com
    • GrowSmartBusiness http://www.growsmartbusiness.com
    This presentation will be on http://blog.networksolutions.com tomorrow
  • 30. Follow us on Twitter
    • @netsolcares
    • @nsoffers ( Coupons and Offers )
    • @WgBiz
    • @GrowSmartBiz
    Special Offers for the Calvert County Chamber: Register your domain name for only $9.99 by using coupon code WOWDOMAINS http://www.networksolutions.com/domain-name-registration/index.jsp
  • 31. Questions ?
      • Shashi Bellamkonda [email_address]
      • Twitter: @shashib
      • Small Business Success Index : http://www.GrowSmartBusiness.com
      • Network Solutions Blog : http://blog.networksolutions.com
      • Web Community Network : http://www.LinkTogether.com
      • Small Business Network : http://www.MySolutionSpot.com
      • Women Entrepreneurs : http://www.WomenGrowBusiness.com
      • Other Media:
        • Technology & Social Media: http://www.shashi.name
        • Digital Thoughts: http://readythoughts.blogspot.com
        • Restaurant Reviews: http://www.carryoncurry.com
        • Examiner Column : http://bit.ly/dcexaminer Tech Cocktail Column: http://bit.ly/shashitechcocktail What I am reading: http://shashib.amplify.com
  • 32. Resources
  • 33. http://www.networksolutions.com/education
  • 34. Document sharing Sites
    • Docstoc – http://www.docstoc.com
    • Slide Share – http://www.Slideshare.net
    • Scribd - http://www.Scribd.com
    Tip : Add a custom offer for each channel and monitor traffic from these sites
  • 35. Videos : Tell your Story Tip : Create a How to video, talk about your community Kodak Zi8 HD Pocket Video Camera 
  • 36. Podcasts & Your Own Radio Shows Flickr photo by  Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/ Tip : Interview your users, promote their business
  • 37. Story telling with photos - Flickr Tip : Make your story interesting with pictures . Flickr cannot be used for commerce
  • 38. Review Sites Tips : Claim your profile , thank reviewers and answer any negative comments with grace

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