Social Media & Small Business : Taking your first steps in Social Media


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Calvert County Chamber W2W Networking Group: Presentation for women small business owners

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Social Media & Small Business : Taking your first steps in Social Media

  1. 1. Calvert County Chamber Women to Women Networking Group Social Media Tools in Small Business Marketing March 10th
  2. 2. Thank you all for coming today
  3. 3. Network Solutions <ul><li>Domains </li></ul><ul><li>Find-a-domain services </li></ul><ul><ul><li>Certified Offer </li></ul></ul><ul><ul><li>Backorder </li></ul></ul><ul><ul><li>Premium Domains </li></ul></ul><ul><li>Domain Web Forwarding </li></ul><ul><li>Private Registration </li></ul><ul><li>Communication </li></ul><ul><li>Business E-mail </li></ul><ul><li>Secure E-mail </li></ul><ul><li>Sell Online </li></ul><ul><li>E-commerce website packages </li></ul><ul><li>E-commerce Tools Merchant Account </li></ul><ul><li>Do It For Me E-Commerce Website Design Service </li></ul><ul><li>Marketing </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Pay Per Click Advertising </li></ul><ul><li>Optimized Press Releases </li></ul><ul><li>Directory Services: Monster Marketplace & ThinkLocal </li></ul><ul><li>Enhanced Business Listings </li></ul><ul><li>Link Building </li></ul><ul><li>Content Creation </li></ul><ul><li>Security </li></ul><ul><li>SSL Certificate </li></ul><ul><li>PC Security </li></ul><ul><li>Websites </li></ul><ul><li>Website Hosting </li></ul><ul><li>Statistics and Website tools </li></ul><ul><li>Professional Website Design Services </li></ul><ul><li>Professional Logo Design Services </li></ul><ul><li>Mobile Websites </li></ul>PR Measurement Summit June 2009 <ul><li>We service over 3 million SMB customers and manage 7.5 million domain names. </li></ul>
  4. 4. Social Media audience is growing <ul><ul><li>Gartner : By 2014, social networking services will replace e-mail as the primary communications vehicle for 20 % of business users. </li></ul></ul><ul><ul><li>With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now) </li></ul></ul><ul><ul><li>LinkedIn Now 60 Million Strong </li></ul></ul><ul><ul><li>Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  5. 5. Traditional media usage is changing <ul><li>92%) use multiple platforms  </li></ul><ul><li>33% access news on their cell phones. </li></ul><ul><li>28% of internet users have customized their home page  </li></ul><ul><li>37% of internet users have contributed to the creation of news </li></ul>
  6. 6. Once you have a web presence your business is global <ul><li>Web searches for a local business </li></ul><ul><li>Searches on Maps </li></ul><ul><li>Get a website free to start today : </li></ul>
  7. 7. 25% Small Business use social media presence – Doubled since last year <ul><ul><li>Network Solutions – University of Maryland Small Business Success index </li></ul></ul>See the full study at
  8. 8. Ready to jump on the Social Media Bandwagon ? Graphic credit :
  9. 10. Reasons why <ul><li>Free (requires time commitment) </li></ul><ul><li>Flexible options </li></ul><ul><li>Help Your Search Engine Rankings  </li></ul><ul><li>Traffic to your website / business </li></ul><ul><li>Good Word of mouth </li></ul><ul><li>Leads </li></ul>
  10. 11. Business Objectives <ul><li>Connect with customers </li></ul><ul><li>Get ideas, trends, buzz </li></ul><ul><li>Find peers and network </li></ul><ul><li>Easy distribution of content </li></ul><ul><li>Greater reach </li></ul><ul><li>New Clients </li></ul>
  11. 12. Become an expert yourself <ul><ul><li>You have to learn the tools </li></ul></ul><ul><ul><li>Spend your own time </li></ul></ul><ul><ul><li>Find other enthusiasts/partners in crime </li></ul></ul><ul><ul><li>Invest time in attending offline events </li></ul></ul>
  12. 13. 3 step process <ul><li>Integrate Social media into your marketing campaign </li></ul><ul><li>Make your existing marketing collateral social </li></ul><ul><li>Engage with your existing customers </li></ul>
  13. 14. Make your email social <ul><li>Consolidate all your contact lists </li></ul><ul><li>Tweet news about your email offers </li></ul><ul><li>Make your email available online </li></ul>Tip : Add your social media links to your email signatures
  14. 15. Add your social media channels to your website Encourage visitors to join your social media properties
  15. 16. Share your happy moments
  16. 17. Use Google Alerts as a business intelligence tool <ul><li>Get alerted to conversations about your product </li></ul><ul><li>Trends and competition </li></ul><ul><li>Tip : Use Google alerts to get content ideas </li></ul>
  17. 18. Build your profile in sites like Linkedin Tip : Ask for recommendations to include you in Service provider directory Links to your website and appear in searches for LinkedIn users
  18. 19. Websites and Blogs Blog has a call to action with a contest Call to Action to visit the company website
  19. 20. Blogging Basics: Reasons to Blog <ul><li>Improve Search Engine Optimization (SEO) </li></ul><ul><li>Gain Visibility as a Thought Leader </li></ul><ul><li>Generate Real Conversations </li></ul><ul><li>Display Brand Personality </li></ul><ul><li>Perform Market Research </li></ul><ul><li>Improve Customer Service </li></ul><ul><li>Share Company Announcements </li></ul>
  20. 21. Blogging Basics: Getting Started <ul><li>Take 15 minutes a day to write a blog post </li></ul><ul><ul><li>Find a topic </li></ul></ul><ul><ul><li>Keep it around 400 words or less if possible </li></ul></ul><ul><ul><li>Write in short paragraphs. Not more than six lines of text. </li></ul></ul><ul><ul><li>Write and embed any content (pictures, videos) </li></ul></ul><ul><ul><li>Check copyrights and licensing and give attributions </li></ul></ul><ul><ul><li>Preview Your Post </li></ul></ul><ul><ul><li>Publish or Schedule It </li></ul></ul>
  21. 22. Engage with blog visitors Talk to your audience who read your content Comments Reviews Newsletters Tip : Look for other blogs where you can be a guest poster and get links to your blog/business
  22. 23. Twitter Business Info here – Your conversations will lead your connections to your page Tip : Consider having a separate account for your products and tweet a special offers and blog feeds
  23. 24. Southern Maryland Twitter
  24. 25. Using Twitter: Buzzwords <ul><li>Follow: To friend someone (or follow their updates) </li></ul><ul><li>Direct Message (DM): Pseudo-email someone following you </li></ul><ul><li>“ At” reply: Speak to someone directly in the public stream (@stevenfisher) </li></ul><ul><li>Re-tweet (RT): Repost content with credit </li></ul><ul><li>Block: Restrict access to updates </li></ul><ul><li># (hashtags): a kind of tag or description – great for search </li></ul>Source: Ogilvy Twitter Webinar
  25. 26. If chips can have their own page so can you! Tip : A Facebook page is different from your personal profile. You can create multiple Facebook pages
  26. 27. Facebook <ul><li>Add a newsletter sign up widget </li></ul><ul><li>Give special Facebook offers </li></ul><ul><li>Ask for feedback </li></ul><ul><li>Ask website visitors to become your Facebook fan </li></ul><ul><li>Encourage customers to join the Facebook page </li></ul>
  27. 28. Your Social Media Plan <ul><ul><li>Setup Alerts </li></ul></ul><ul><ul><li>Join and setup profiles in 3 social networks </li></ul></ul><ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul></ul><ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul></ul><ul><ul><li>Converse, don’t sell </li></ul></ul><ul><ul><li>Answer questions and become an expert in your niche on LinkedIn </li></ul></ul><ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul></ul><ul><ul><li>Measure your efforts </li></ul></ul><ul><ul><ul><li>How many times were you mentioned </li></ul></ul></ul><ul><ul><ul><li>How many people read your posts </li></ul></ul></ul><ul><ul><ul><li>Inbounds links </li></ul></ul></ul><ul><ul><ul><li>Are your customers evangelizing </li></ul></ul></ul><ul><ul><li>Attend one local event a month </li></ul></ul><ul><ul><li>Ask for help from the community if you need it </li></ul></ul>
  28. 29. Blogs to Follow <ul><li>Small Business Trends </li></ul><ul><li>Get Elastic http:// / </li></ul><ul><li>SMART Ecommerce Blog ( Network Solutions ) </li></ul><ul><li>GrowSmartBusiness </li></ul>This presentation will be on tomorrow
  29. 30. Follow us on Twitter <ul><li>@netsolcares </li></ul><ul><li>@nsoffers ( Coupons and Offers ) </li></ul><ul><li>@WgBiz </li></ul><ul><li>@GrowSmartBiz </li></ul>Special Offers for the Calvert County Chamber: Register your domain name for only $9.99 by using coupon code WOWDOMAINS
  30. 31. Questions ? <ul><ul><li>Shashi Bellamkonda [email_address] </li></ul></ul><ul><ul><li>Twitter: @shashib </li></ul></ul><ul><ul><li>Small Business Success Index : </li></ul></ul><ul><ul><li>Network Solutions Blog : </li></ul></ul><ul><ul><li>Web Community Network : </li></ul></ul><ul><ul><li>Small Business Network : </li></ul></ul><ul><ul><li>Women Entrepreneurs : </li></ul></ul><ul><ul><li>Other Media: </li></ul></ul><ul><ul><ul><li>Technology & Social Media: </li></ul></ul></ul><ul><ul><ul><li>Digital Thoughts: </li></ul></ul></ul><ul><ul><ul><li>Restaurant Reviews: </li></ul></ul></ul><ul><ul><ul><li>Examiner Column : Tech Cocktail Column: What I am reading: </li></ul></ul></ul>
  31. 32. Resources
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  33. 34. Document sharing Sites <ul><li>Docstoc – </li></ul><ul><li>Slide Share – </li></ul><ul><li>Scribd - </li></ul>Tip : Add a custom offer for each channel and monitor traffic from these sites
  34. 35. Videos : Tell your Story Tip : Create a How to video, talk about your community Kodak Zi8 HD Pocket Video Camera 
  35. 36. Podcasts & Your Own Radio Shows Flickr photo by  Mark J Hunter Tip : Interview your users, promote their business
  36. 37. Story telling with photos - Flickr Tip : Make your story interesting with pictures . Flickr cannot be used for commerce
  37. 38. Review Sites Tips : Claim your profile , thank reviewers and answer any negative comments with grace