Your SlideShare is downloading. ×
0
Reputation Management Case study - Network Solutions at New Comm Forum
Reputation Management Case study - Network Solutions at New Comm Forum
Reputation Management Case study - Network Solutions at New Comm Forum
Reputation Management Case study - Network Solutions at New Comm Forum
Reputation Management Case study - Network Solutions at New Comm Forum
Reputation Management Case study - Network Solutions at New Comm Forum
Reputation Management Case study - Network Solutions at New Comm Forum
Reputation Management Case study - Network Solutions at New Comm Forum
Reputation Management Case study - Network Solutions at New Comm Forum
Reputation Management Case study - Network Solutions at New Comm Forum
Reputation Management Case study - Network Solutions at New Comm Forum
Reputation Management Case study - Network Solutions at New Comm Forum
Reputation Management Case study - Network Solutions at New Comm Forum
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Reputation Management Case study - Network Solutions at New Comm Forum

1,609

Published on

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
  • http://www.reputationmanagementkings.com


    Nice case study and a good review. Good work !! ORM has been a serious issue for the online marketers. I have used a tool called AirCheese. Its beta version is available for free download. Informs you immediately when negative content is posted about your brand, product, or website. Its worth checking.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,609
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
19
Comments
1
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Solutions Are Power Social Media Program Shashi Bellamkonda & Geoff Livingston
  • 2. Changing Perceptions
    • First Half 2008: Approximately 60 percent of Network Solutions social media conversations negative
    • Major issues where the Community disagrees
    • Perception of Network Solutions as domain registrar only
    • Changing perception critical for long term health
  • 3. How the Tide Turned
  • 4. Planned Approach
    • Listen and engage customers directly
      • Online
      • At conferences
      • Community participation
    • Build positive equity through valuable content
    • Become a community member
    • Seek out influentials
  • 5. Phase One: Engage!
    • Team approach to response
    • Monitor using Radian6 and manual searches
    • Classify as crisis or not (>20 Technorati authority or 100 followers)
    • Classify as general issue or technical customer service
    • Engage in a variety of places:
      • Blog posts
      • Twitter via NetSolCares
      • Technical forums
  • 6. Phase Two: Contribute to the Conversation
  • 7. Phase Two: Content Contributions
    • Solutions Are Power blog
    • Participation at numerous events
    • Solutions Stars Video Conference
      • More than 5,000 visitors
      • Trended on Twitter
      • 60+ blog posts to date
      • 700 tweets via solutionsstars hash tag
  • 8. Analysis of Positive Sources
  • 9. Into the New Year!
    • Continued blogging with new voices
    • Expanded offerings
      • Women Grow Business
      • Smart Business Success Index
      • Webinar
      • Small Business Conference
  • 10. What Does 2009 Hold
    • More community engagement
      • Events
      • Online monitoring
    • Content: Seeking to help small businesses, web companies during recession
      • GrowSmartBusiness.com
  • 11. Training other advocates
    • Social Media
    • Twitter
    • Blogging
    • Bookmarking
  • 12. Reputation Management Takeaways
    • Embrace your errors
    • Respond quickly
    • Build relationships beyond the incident
      • Listen
      • Participate
    • Create great value for your community
      • Events
      • Content and research
  • 13. Thank You!
    • Questions?
    • Shashi Bellamkonda
    • Social Media Swami
    • Network Solutions
    • [email_address]
    • Twitter: @shashib
    • Geoff “We don’t need No personal brand” Livingston
    • Senior Vice president
    • CRT- Tanaka ( Formerly Livingston Communications)
    • Twitter @geoffliving
    • [email_address]

×