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 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
 Social Media Tools that may work for you
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Social Media Tools that may work for you

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Presented by Shashi Bellamkonda http://www.networksolutions.com at the Moving Your Business Forward Conference organized by the http://www.atlantatribune.com

Presented by Shashi Bellamkonda http://www.networksolutions.com at the Moving Your Business Forward Conference organized by the http://www.atlantatribune.com

Published in: Business
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  • Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?
  • Transcript

    • 1. How To Know What Technology Is Best For You July 28 th 2010
    • 2. Key points <ul><li>Focus on objectives and not tools </li></ul><ul><li>Research before you start </li></ul><ul><li>Outline the strategy </li></ul><ul><li>Measure </li></ul>
    • 3. How Businesses use Social Networking Tools <ul><li>Connect with customers </li></ul><ul><li>Get ideas, trends, buzz </li></ul><ul><li>Find peers and network </li></ul><ul><li>Easy distribution of content </li></ul><ul><li>Greater reach </li></ul><ul><li>New clients </li></ul>
    • 4. Audience Discovery
    • 5. Google Alerts
    • 6. LinkedIn Answers
    • 7. Twitter Advanced Search
    • 8. BackType
    • 9. Forrester Groundswell : Consumer Profile Tool  http:// forrester.com/groundswell/profile_tool.html
    • 10. Publishing Tools
    • 11. Amplify.com
    • 12. Posterous
    • 13. Communicating Tools
    • 14. Twitter Tools <ul><li>Twitter.com </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Seesmic </li></ul><ul><li>Hootsuite </li></ul>
    • 15. Hy.ly: Monitoring , Twitter Customer Care & SCRM
    • 16. Digsby
    • 17. Measurement <ul><li>Out : Number of visits , fans and followers </li></ul><ul><li>IN : </li></ul><ul><ul><li>Measure outcomes </li></ul></ul><ul><ul><ul><li>Achieve attitudinal change </li></ul></ul></ul><ul><ul><ul><li>Reputation </li></ul></ul></ul><ul><ul><ul><li>Content shared across the internet </li></ul></ul></ul><ul><ul><ul><li>Happier “customers” and even happier employees </li></ul></ul></ul>
    • 18. Social Mention
    • 19. Klout
    • 20. Radian 6
    • 21. TweetReach
    • 22. WTHashtag
    • 23. Mobile Tools
    • 24. nsMobilePay . nsMobile™Pay, anticipated to launch in Fall 2010
    • 25. DomainStorm iPhone App
    • 26. Final Thoughts <ul><li>Focus on objectives </li></ul><ul><li>Set-up a coordinated effort </li></ul><ul><li>Educate over restrict </li></ul><ul><li>Measure and change tactics if required </li></ul><ul><li>Community is conversations over broadcasts </li></ul><ul><li>Harness the Wisdom of the crowd </li></ul>http://www.flickr.com/photos/fwp-dawson/2821182851/
    • 27. Network Solutions <ul><li>Network Solutions helps small businesses solve the biggest problems the face - finding new customers and growing their businesses.  </li></ul><ul><li>Our product line also includes a range of online solutions for building web and ecommerce sites, web hosting and related web services.  </li></ul><ul><li>More than 3M small businesses use NS products everyday to run their businesses.  </li></ul>
    • 28. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Twitter: @shashib </li></ul><ul><li>http://blog.networksolutions.com </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: http://www.shashi.name </li></ul></ul><ul><ul><li>Digital Thoughts: http://readythoughts.blogspot.com </li></ul></ul><ul><ul><li>Restaurant Reviews: http://www.carryoncurry.com </li></ul></ul>

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