How To Know What Technology Is Best For You July 28 th  2010
Key points <ul><li>Focus on objectives and not tools </li></ul><ul><li>Research before you start </li></ul><ul><li>Outline...
How Businesses use Social Networking Tools <ul><li>Connect with customers </li></ul><ul><li>Get ideas, trends, buzz </li><...
Audience Discovery
Google Alerts
LinkedIn Answers
Twitter Advanced Search
BackType
Forrester Groundswell : Consumer Profile Tool  http:// forrester.com/groundswell/profile_tool.html
Publishing Tools
Amplify.com
Posterous
Communicating Tools
Twitter Tools <ul><li>Twitter.com </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Seesmic </li></ul><ul><li>Hootsuite </li><...
Hy.ly: Monitoring , Twitter Customer Care & SCRM
Digsby
Measurement <ul><li>Out : Number of visits , fans and followers </li></ul><ul><li>IN :  </li></ul><ul><ul><li>Measure outc...
Social Mention
Klout
Radian 6
TweetReach
WTHashtag
Mobile Tools
nsMobilePay  . nsMobile™Pay, anticipated to launch in Fall 2010
DomainStorm iPhone App
Final Thoughts <ul><li>Focus on objectives </li></ul><ul><li>Set-up a coordinated effort </li></ul><ul><li>Educate over re...
Network Solutions  <ul><li>Network Solutions helps small businesses solve the biggest problems the face - finding new cust...
Questions ? <ul><li>Shashi Bellamkonda  [email_address] </li></ul><ul><li>Twitter: @shashib </li></ul><ul><li>http://blog....
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Social Media Tools that may work for you

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Presented by Shashi Bellamkonda http://www.networksolutions.com at the Moving Your Business Forward Conference organized by the http://www.atlantatribune.com

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  • Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?
  • Social Media Tools that may work for you

    1. 1. How To Know What Technology Is Best For You July 28 th 2010
    2. 2. Key points <ul><li>Focus on objectives and not tools </li></ul><ul><li>Research before you start </li></ul><ul><li>Outline the strategy </li></ul><ul><li>Measure </li></ul>
    3. 3. How Businesses use Social Networking Tools <ul><li>Connect with customers </li></ul><ul><li>Get ideas, trends, buzz </li></ul><ul><li>Find peers and network </li></ul><ul><li>Easy distribution of content </li></ul><ul><li>Greater reach </li></ul><ul><li>New clients </li></ul>
    4. 4. Audience Discovery
    5. 5. Google Alerts
    6. 6. LinkedIn Answers
    7. 7. Twitter Advanced Search
    8. 8. BackType
    9. 9. Forrester Groundswell : Consumer Profile Tool  http:// forrester.com/groundswell/profile_tool.html
    10. 10. Publishing Tools
    11. 11. Amplify.com
    12. 12. Posterous
    13. 13. Communicating Tools
    14. 14. Twitter Tools <ul><li>Twitter.com </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Seesmic </li></ul><ul><li>Hootsuite </li></ul>
    15. 15. Hy.ly: Monitoring , Twitter Customer Care & SCRM
    16. 16. Digsby
    17. 17. Measurement <ul><li>Out : Number of visits , fans and followers </li></ul><ul><li>IN : </li></ul><ul><ul><li>Measure outcomes </li></ul></ul><ul><ul><ul><li>Achieve attitudinal change </li></ul></ul></ul><ul><ul><ul><li>Reputation </li></ul></ul></ul><ul><ul><ul><li>Content shared across the internet </li></ul></ul></ul><ul><ul><ul><li>Happier “customers” and even happier employees </li></ul></ul></ul>
    18. 18. Social Mention
    19. 19. Klout
    20. 20. Radian 6
    21. 21. TweetReach
    22. 22. WTHashtag
    23. 23. Mobile Tools
    24. 24. nsMobilePay . nsMobile™Pay, anticipated to launch in Fall 2010
    25. 25. DomainStorm iPhone App
    26. 26. Final Thoughts <ul><li>Focus on objectives </li></ul><ul><li>Set-up a coordinated effort </li></ul><ul><li>Educate over restrict </li></ul><ul><li>Measure and change tactics if required </li></ul><ul><li>Community is conversations over broadcasts </li></ul><ul><li>Harness the Wisdom of the crowd </li></ul>http://www.flickr.com/photos/fwp-dawson/2821182851/
    27. 27. Network Solutions <ul><li>Network Solutions helps small businesses solve the biggest problems the face - finding new customers and growing their businesses.  </li></ul><ul><li>Our product line also includes a range of online solutions for building web and ecommerce sites, web hosting and related web services.  </li></ul><ul><li>More than 3M small businesses use NS products everyday to run their businesses.  </li></ul>
    28. 28. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Twitter: @shashib </li></ul><ul><li>http://blog.networksolutions.com </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: http://www.shashi.name </li></ul></ul><ul><ul><li>Digital Thoughts: http://readythoughts.blogspot.com </li></ul></ul><ul><ul><li>Restaurant Reviews: http://www.carryoncurry.com </li></ul></ul>

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