Effective Personal Branding

Shashi Bellamkonda Social Media Swami Effective Personal Branding #wv2010 @netsolcares

My Story :Once upon a time

Thank you all for coming

Today Thank you kk Social Media Swami for http://www.NetworkSolutions.com Thank you @kk

Media has changed

The internet has surpassed newspapers and radio in popularity
92%) use multiple platforms
33% access news on their cell phones.
28% of internet users have customized their home page
37% of internet users have contributed to the creation of news
http://www.pewinternet.org/Reports/2010/Online-News/Summary-of-Findings.aspx?r=1

Strangers shape your brand reputation Word of Mouth has become Word of Mouse

Customers demand transparency This guy wants to make sure the book and the DVD are saying the same thing

The Brand Called You
A Brand is a promise to the value you receive
Source : http://www.fastcompany.com/magazine/10/brandyou.html - Tom Peters Pic courtesy Pieter http://www.flickr.com/photos/pietel/1996312657/

Online Branding
Be memorable
Transfer your real world reputation into the online world.
A strong personal brand is a mix of reputation, trust, attention, and execution
Thank you @ChrisBrogan

Do you know him ?

Never used a computer – Yet his brand exists online

Recipe for your personal brand
Clients, customer, community opinion
Your expertise and thought leadership
Visibility of your personal brand
Carving your unique style
Standing out from the crowd
Reputation and Credibility

Define your brand
Memorable Name
Domain Name
Brand identity
Logo
Web Site
Business card
Social Web Presence
Still using Hotguy32@somexxx.com as your business email?

10 Rules for Killer Business Cards
Tell me what you do quickly.
Include the ways you want to be contacted.
Don’t use your personal e-mail address.
Be social.
You can be cool, but be relevant to your audience.
Business cards make great promos BUT Promos don’t make great business cards.
Make it scannable.
Have an area on the card to write a note.
Avoid glossy or weird materials.
Use a professional printer. No, your LaserJet does NOT count .
Source: http:// Slideshare.net/stevenfisher

6 step brand building
Perception
Listen/feedback
How can I help people talk about me
How can I help ? Do you one better
Promote others to promote yourself
Make it easy for your brand followers to give you their money

Measure what you care about
Customer satisfaction
Traffic to your website
New customers
Facebook community
Blog comments/ subscriptions
Search results

First steps

Listening Tools : Who is talking
Search Results
Google Alerts
Twitter
Friendfeed
Technorati
BackType
SM2 by Techrigy.com
Radian 6

Use Google Alerts as a business intelligence tool
Get alerted to conversations about your product
Trends and competition
Tip : Use Google alerts to get content ideas

Do you control your search results 1 2 6 3 4 5 Concentrate on developing your top results

Expertise and thought leadership
Join Communities
Comment on Blogs
Answer Questions
Thank reviewers of your business
Show your expertise
Appear in search
Traffic back to your business

Visibility :Become a publisher – Create content
Website
Blogs
Microblogs
Guest posts
Articles
Forums
Communities
Social Media Press Release
Multi- Media
Share your content
Link to other web sites

Contribute
Tell your story
Make videos of your expertise
Talk about your employees
Share exciting events/news
Rohit Bhargava’s says in “ Personality Not included” to follow UAT formula – UNIQUE, AUTHENTIC, TALKABLE

Once you have a web presence your business is global
Web searches for a local business
Searches on Maps
Meet up today here at 8.30 p.m

Blogging: Tell your story

Share your happy moments

If chips can have their own page so can you!

Facebook Profile Page
Add a newsletter sign up widget
Give special Facebook offers
Ask for feedback
Ask website visitors to become your Facebook fan
Encourage customers to join

LinkedIn Profile Answers Groups

Videos : Tell your Story New embed videos into Slideshare NEW Kodak Zi8 HD Pocket Video Camera

Podcasts & Your Own Radio Shows Flickr photo Josh Bancroft http://www.flickr.com/photos/joshb/30440518/sizes/o/

Photos- Flickr Tip : Your raving fans may be telling your story in pictures

Social Media press release

Document sharing Sites
Docstoc – http://www.docstoc.com
Slide Share – http://www.Slideshare.net
Scribd - http://www.Scribd.com
Tip : Track visitors from these sites. Add custom offers to these documents

Build online relationships offline

Offline Networking
Conferences
Local meetups
Meetup.com
Upcoming,org
Create your own local event

BusinessWeek 2009 Top 10 brands http://www.businessweek.com/interactive_reports/best_global_brands_2009.html

Top Brands top of mind in my network Coke is common in all the answers

You may even require rebranding
Carefully curate your content
Use the mom rule
Your alerts will tell you tell you about new content
Removed the pic of drunk young man to give him a chance to rebrand. I just used the keyword “drunk” in the Flickr.com search box

Your Personal Branding Plan
Setup Alerts
Join and setup profiles in 3 social networks
15-20 minutes a day tracing the alerts and responding
Choose 3 blogs on your field to read and comment
Converse, don’t sell
Answer questions and become an expert in your niche on LinkedIn
2 hours a week - Learn and write about the products you promote
Measure your efforts
How many times were you mentioned
How many people read your posts
Inbounds links
Are your customers evangelizing
Attend one local event a month
Ask for help from the community if you need it

Tactical Steps
Claim your business on Yelp
Encourage customers to review you on social networking sites
Integrate Social Media components to your website
Thank reviewers
Special offers for Fans
Add social media to your marketing plan

Final Thoughts
Listen first
Conversation, not publishing or broadcasting
Be a useful conversationalist
Build relationships - one at a time
Take a Leap of Faith and Jump In!
http://www.flickr.com/photos/fwp-dawson/2821182851/ Photo Courtesy Fred Dawson on Flickr freds-take-on-the-world.blogspot.com /

Proud to be a sponsor of WebVisions

Questions ?
Shashi Bellamkonda [email_address]
Twitter: @shashib
Small Business Success Index : http://www.GrowSmartBusiness.com
Network Solutions Blog : http://blog.networksolutions.com
Unintentional Entrepreneurs : http:// www.UnintentionalEntrepreneur.com
Gen Y Blog : http:// www.WhatsNextGenY.com
Women Entrepreneurs : http://www.WomenGrowBusiness.com
Personal Blogs:
Technology & Social Media: http://www.shashi.name
Digital Thoughts: http://readythoughts.blogspot.com
Restaurant Reviews: http://www.carryoncurry.com

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Effective Personal Branding

by Shashi Bellamkonda on May 20, 2010

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