American Independent Writers Going Freelance Workshop Nov 7 2009

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This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th …

This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th

AIW is a national organization for writers. Our mission is to:

Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/

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  • BUZZWORDS AND PICTURES
  • 2-3 SCREEN SHOTS
  • SS OF GOOD PROFILE AND A BAD ONE
  • DON’T JUST PROMOTE YOU, PROMOTE OTHERS AND THEY WILL PROMOTE YOU WHICH WILL BE MORE POWERFUL
  • DON’T JUST PROMOTE YOU, PROMOTE OTHERS AND THEY WILL PROMOTE YOU WHICH WILL BE MORE POWERFUL
  • Now that you have signed up for some of these social network sites, now is not the time to sit and hope people come to you. You need to add value to the network and create relevancy. The result is that you will be promoting you and your business without really trying. That is the key to success in this social media world.
  • Tweet company news in short, manageable pieces – an effective strategy for reaching multi-tasking customers with ever shortening attention spans. Tweet special offers or discounts for your Twitter “followers” to drive sales. Some companies do this to unload excess inventory. Be sure to create separate Twitter accounts for sales- generating activities and general company or employee news. This way, your customers know exactly what to expect when they agree to follow you. Tweet from company and industry events to provide real time updates. Tweet questions or ideas about your business to get immediate feedback from customers following you. Seek out customers tweeting about good and bad experiences with your company. Thank your happy customers and try to resolve negative issues. Tweet about things that interest you, and have fun with it! Your customers might appreciate getting to know you as a real person, not just a brand.
  • Did you know that you can use blogs to start conversations, as well as win new customers? Hard to imagine the same tool can do both, but it can. Attend this one-hour learning lunch and discover the basics of blogs.   Participants will learn all about blogs, including basic styles and proper blogging etiquette and rules, and how they are used to increase visibility with current and potential customers. This learning lunch will also discuss what Network Solutions is doing with Solutions Are Power and the new Women Grown Business blog, and how specific individuals in the organization are currently blogging.
  • General Blog Business Blog Corporate Blog External Blog (Brand Blogs) Internal Blog (i.e. HR Blogs) CEO Blog NetSol is between business and corporate blogs
  • Follows up the sharing from Tip 3
  • Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?

Transcript

  • 1. 2009 Annual Going Freelance! Seminar http://www.amerindywriters.org Social Networking and Your Business Shashi Bellamkonda
  • 2. Online Tools Used by Small Business
    • Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com
  • 3. Majority of Web users participate in Social Networks
    • This year, 59% of active Web users—those with access at least every other day—reported having a Social Networking profile
    Source:http://www.emarketer.com/Article.aspx?R=1007232
  • 4. Social media is not going away, it’s becoming more prominent
    • Social Networking has been the global consumer phenomenon of 2008. 1
    • Two-thirds of the world’s Internet population visit a social network or blogging site and almost 10% of all internet time. 1
    • Facebook added its 300 millionth user in 2009. If Facebook were a country, it would be the fourth-largest in the world after China, India, the US.
    • From January to March 2009, people ages 26 to 44 made up the fastest-growing segment of the US Facebook population 2
    • 1 http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
    • 2 http://www.emarketer.com/Article.aspx?R=1007034
  • 5. What Skeptics Say About Social Media ?
      • No way to measure? Is there any ROI?
      • All these will pass
      • They are not mainstream, nobody pays attention to them
      • We cannot not control the message, lack of consistency, danger of going haywire
      • Not effective and measureable
    Photo Credit : http://www.flickr.com/photos/jonnygoldstein/2546693421/
  • 6. Social Media for Small Business
    • Small Business can utilize social media to level the playing field against bigger, stronger competitors.
        • Connect with Customers and Community
        • Improve chances of being found online – more results
        • Manage your brand and reputation online
        • Get more referrals and customers
  • 7. Have you Searched for yourself lately
  • 8. Your audience is everywhere
  • 9. Business use of Twitter
    • http://venturebeat.com/2008/12/15/twitter-has-made-dell-1-million-in-revenue/
  • 10. Even chips have their own page !
  • 11. Network Solutions Swami ’ s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/
  • 12. How Writers can use Social Networking Tools
    • Get ideas, trends, buzz
    • Find peers and network
    • Easy distribution of content
    • Greater reach
    • New Clients
  • 13. Listening Tools : Who is talking about you and what are the trends?
      • Google Alerts
      • Twitter
      • Friendfeed
      • Technorati
      • BackType
      • Buzzlogic
      • BuzzMonitor
      • SM2 by Techrigy.com
      • Radian 6
  • 14. Social Networks: Facebook Buzzwords
    • Friend: Connect with someone on Facebook
    • Wall message: Write, draw or post something on someone’s wall
    • Tag: Add names to photos or videos
    • Status update: What are you doing?
    • Public timeline: List of recent activity
    Source: Ogilvy Twitter Webinar Profile Page
  • 15. Social Networks: LinkedIn for connecting 50 Million Worldwide Users Focused on Business Users Connect to your connections’ connections Taps the power of second and third degree of “six degrees of separation” Eliminates cold calling Applications bring in other web content
  • 16. Social Networks: LinkedIn Buzzwords
    • Connections: needs approval to become a connection
    • Applications: Fun widgets / tools to interact and promote brand
    • Answers: Space to ask / answer questions and polls
    • Groups: Common Topics
    • Contact Settings: You can customize what messages you want to receive
    Source: Ogilvy Twitter Webinar
  • 17. Social Networking Tip #1 – Your Profile is a First Impression
    • Share content from your other online presence
    • Upload pics and videos related to you and your business
    • Don’t put anything up there you wouldn’t be comfortable with
    • Add your Web links
    • Be fun and interesting
    • Promote activities and events
  • 18. Social Networking Tip #2 – Be a Connector
    • Connectors are the people that introduce you to others
    • Most powerful in a social network
    • Give without expecting to receive anything back
    • Don’t just promote you, promote others and they will promote you which is MUCH MORE powerful
  • 19. Social Networking Tip #3 – Go Where Your Audience Is Already
    • Your audience is already online
    • Many are on niche focused networks as well
    • The minute a business gets a website they are global
  • 20. Social Networking Tip #4 – Add Value
    • Do you have any materials like the following?:
    • Company information, brochures, web site, sales sheets
      • Put it here: LinkedIn, Plaxo, Facebook Group Page, Blog
    • Photos and videos related to sales, training and products
      • Put it here: YouTube, Viddler, Blip.TV, Facebook, Flickr, Blog
    • Articles, news and press releases, events, newsletters
      • Put it here: Blog, Newsvine, Digg, Facebook, Fast PItch
    • Presentations for training, marketing, sales and service
      • Put it here: Slideshare, YouTube
  • 21.
    • III: Getting Started on Twitter
  • 22. Using Twitter: What the Heck is Twitter?
    • Interesting Twitter Facts:
    • Twitter has 27M+ users (as of Aug 2009)
    • Twitter has 6 million UMVs, 27% of Twitter traffic are daily active visitors.
    • Usage is 40% in the United States and of the remaining 60%, 39% of that is in Japan
    • Twitter's largest age demographic is 35-to-44-year-olds who make up 25.9% of its users.
      • Source: (This is from a March 2009 Nielsen report)
    Twitter is a microblogging platform to exchange short messages with your followers and the world
  • 23. Using Twitter: Effective Business Uses
    • Company news in short, manageable pieces.
    • Special offers or discounts for your Twitter “followers” to drive sales.
    • Events to provide real time updates.
    • Questions or ideas about your business & get immediate feedback
    • Seek out customers tweeting about good and bad experiences with your company.
    • Thank your happy customers.
    • Your customers might appreciate getting to know you as a real person, not just a brand.
    Share Your Experiences… And Make a Sale…
  • 24. Using Twitter: Effective Business Uses
    • Other Ways:
    • Customer Relations
    • Crisis Management
    • Corporate Reputation Management
    • Event Activation
    • Issue Advocacy
    • Product Promotion and Sales
    • Internal Communication
  • 25. Using Twitter: Brand/Customer Monitoring
    • Customer Service
    • Customer Feedback
    • Customer Outreach
    @netsolcares Network Solutions started @netsolcares in Sept 2008 to provide a new customer service channel
  • 26. Using Twitter: Buzzwords
    • Follow: To friend someone (or follow their updates)
    • Direct Message (DM): Pseudo-email someone following you
    • “ At” reply: Speak to someone directly in the public stream (@shashib)
    • Re-tweet (RT): Repost content with credit
    • Block: Restrict access to updates
    • # (hashtags): a kind of tag or description – great for search
    Source: Ogilvy Twitter Webinar
  • 27. Twitter Tip #1: Engage the Audience
    • You can engage people on Twitter by doing the following things:
    • SEE what other businesses are doing on Twitter
    • USE Twitter search engines for keyword searches around brands, products and topic of interest.
    • FOLLOW folks with similar interests to establish a brand presence within conversation
    • START a conversation
    • DEDICATE time to Twitter. Having more than one employee on Twitter will ensure an ongoing company presence.
    • ASK questions and get feedback from your followers
    Source: Ogilvy Twitter Webinar
  • 28. Twitter Tip #2: Getting Followers the Right Way
    • Retweet content
    • Talk directly to people
    • Link to outside content
    • Live tweet from events
    • Use hashtags
    • Avoid using ALL CAPS
    Followers are the people that click the “Follow” button on your page
  • 29.
    • IV: Blogging Basics
  • 30. Blogging Basics: ROI of this Module
    • Learn what a blog is
    • What business and corporate blogging is
    • Who and why people are doing this
    • What to write about
    • Tips to Great Blogging
  • 31. Blogging Basics: Definitions, just in case
    • A Journal, usually updated frequently, sometimes categorized
    • Usually links to other sites
    • Can support comments and some interaction
    • Provides ability to subscribe to site so reader gets updates without having to visit page.
  • 32. Blogging Basics: Reasons to Blog
    • Improve Search Engine Optimization (SEO)
    • Gain Visibility as a Thought Leader
    • Generate Real Conversations
    • Display Brand Personality
    • Perform Market Research
    • Improve Customer Service
    • Share Company Announcements
  • 33. Blogging Basics: What to Publish
    • Commentary on mainstream media articles, other blogs, news, events and relevant trends
    • Company News
    • Case Studies
    Ideal Blog Topics: Photos, Videos and Podcasts Conference notes Business Philosophy Tools, resources, tips, ideas, lists Awards, honors, PR, new employee, new vendor, new system
  • 34. Blogging Basics: Blog Buzzwords
    • Comment: Respond to blog post
    • Link Love: Link to other blogs/sites (online currency)
    • Tagging: Adding words to describe blog content
    • Troll: Mean commenters (IGNORE THEM!)
    • Blogroll: Links to favorite blogs
    • Embed: Copy/paste media
  • 35. Blogging Basics: Getting Started
    • Take 15 minutes a day to write a blog post
      • Find a topic
      • Keep it around 400 words or less if possible
      • Write in short paragraphs. Not more than six lines of text.
      • Write and embed any content (pictures, videos)
      • Check copyrights and licensing and give attributions
      • Preview Your Post
      • Publish or Schedule It
  • 36. Blogging Tip #1 – Increase Linkability
    • Blogging
    • White papers
    • Thought pieces
    • Flash demos
    • 2-way dialogue
    Remember, the key is to have content that “engages” others and makes them want to link to your site.
  • 37. Blogging Tip #2 – Reward Inbound Links
    • Who is linking to you and what are they saying?
    • Track your inbound links
    • Allow display of trackbacks
    • Highlight people who write about you
    • Engage in conversations on blogs that link to you
    November 8, 2009
  • 38. Blogging Tip #3 – Engage Your Readers
      • Write in an authentic, human voice
      • Use meaningful titles
      • Publish on a regular basis. Target once a week at minimum.
      • Enable and monitor your comments
      • Link to other sites
      • Be Passionate
      • Give credit where it’s due (pictures, text quotes)
      • Syndicate and re-use text
  • 39. Blogging Tip #4 –Tag and Bookmark
      • Adding quick buttons to "add to del.icio.us“
      • Making sure pages include a list of relevant tags
      • Adding tags to pages first on popular social sites
    A “tag” is just a word(s) that describe content. Tags that describe the content Easy to bookmark and add to Social Media Sites
  • 40. Blogging Tip #5 – Put Policies in Place
      • Put together some policies and guidelines like the following examples:
      • Topics in which The Company is involved in litigation or could in the future: (i.e. policy, customer disputes, etc.)
      • Non-public information of any kind about The Company, including, but not limited to, policies and strategy
      • Illegal or banned substances and narcotics
      • Pornography or other offensive illegal materials
      • Defamatory, libelous, offensive or demeaning material
      • Private/Personal matters of yourself or others
      • Disparaging/threatening comments about or related to anyone
      • Personal, sensitive or confidential information of any kind
      • Understand that when you or someone is talking about your company, not only does this reflect on you but if there are not clear guidelines, you could be at risk .
      • Great Post on Policies and Guidelines from Raj Malik
      • http://blog.networksolutions.com/2009/sxsw-follow-up-corporate-social-media-guidelines/
  • 41. Final Thoughts
    • Listen first
    • Conversation, not publishing or broadcasting
    • Be a useful conversationalist
    • Build relationships - one at a time
    • Take a Leap of Faith and Jump In!
    http://www.flickr.com/photos/fwp-dawson/2821182851/ Photo Courtesy Fred Dawson on Flickr freds-take-on-the-world.blogspot.com/
  • 42. Your Social Media Plan
    • Setup Alerts
    • Join and setup profiles in 3 social networks
    • 15-20 minutes a day tracing the alerts and responding
    • Choose 3 blogs on your field to read and comment
    • Converse, don ’ t sell
    • Answer questions and become an expert in your niche on LinkedIn
    • 2 hours a week - Learn and write about the products you promote
    • Measure your efforts
      • How many times were you mentioned
      • How many people read your posts
      • Inbounds links
      • Are your customers evangelizing
    • Attend one local event a month|Ask for help from the community if you need it
  • 43. Built online relationships offline
  • 44. Your Social Media Plan
    • Setup Alerts
    • Join and setup profiles in 3 social networks
    • 15-20 minutes a day tracing the alerts and responding
    • Choose 3 blogs on your field to read and comment
    • Converse, don ’ t sell
    • Answer questions and become an expert in your niche on LinkedIn
    • 2 hours a week - Learn and write about the products you promote
    • Measure your efforts
      • How many times were you mentioned
      • How many people read your posts
      • Inbounds links
      • Are your customers evangelizing
    • Attend one local event a month|Ask for help from the community if you need it
  • 45. Thank you
    • Shashi Bellamkonda [email_address]
    • Twitter: @shashib
    • Small Business Success Index : http://www.GrowSmartBusiness.com
    • Network Solutions Blog : http://blog.networksolutions.com
    • Women Entrepreneurs : http://www.WomenGrowBusiness.com
    • Personal Blogs:
      • Technology & Social Media: http://www.shashi.name
      • Digital Thoughts: http://readythoughts.blogspot.com
      • Restaurant Reviews: http://www.carryoncurry.com