A Professors Multi Million Dollar Bread Enterprise
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A Professors Multi Million Dollar Bread Enterprise

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Prof. Mahadevan's Multimillion Hotbread Enterprise

Prof. Mahadevan's Multimillion Hotbread Enterprise

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A Professors Multi Million Dollar Bread Enterprise A Professors Multi Million Dollar Bread Enterprise Presentation Transcript

  • A PROFESSOR'S MULTI-MILLION-DOLLAR BREAD ENTERPRISE Shashikant S Kulkarni
  •  
  • Prof. M Mahadevan
    • Age 54
    • From a Place called Udumalpet,65 kilometers from Coimbatore
    • Post Graduate in Commerce
    • Parents were Doctors
    • Inspired by the book “Hotel” by Arthur Hailey
    • Came to Chennai in 1979 as an Assistant Professor at Madras University
  • 'Hot Breads Mahadevan'.
    • Taught Marketing to management and accounts students, during daytime.
    • Started working for four hours at Hotel Ambassador Pallava at night
    • Was a trainee, a bell boy, a receptionist.. was a professor during day time and a bell boy in the evening.
  • Are you Mad?
    • Mother asked Mahadevan “'Are you mad? You are a teacher, and then you are going and cleaning tables? I can't understand this. I will not be able to find a girl to marry you!‘
    • Mahadevan answered “One day, I will become the owner of a hotel and give employment to many people.
  • First enterprise, a take-out with Rs 60,000
    • Along with a partner started first take out (Chinese take-away)-- at the Tic-Tac unit in Chennai.
    • Kitchen functioned between 5pm and closed at 11.30pm
    • Next was a restaurant by name ‘ Cascade’, Chinese, Thai, Malay and Japanese cuisine were served there
    • The interior was all white and blue
    • And that was in 1986
  • From hotel to bakery
    • Inspired by the little bakeries in Singapore
    • Started Hot Breads with Rs 11 lakh (Rs 1.1 million) in 1989.
    • Was not looking at selling just bread alone but curry buns, pastries, pizzas, burgers, etc
    • Took a bun, filled it with curry and made it a curry bun. Today curry buns are a big hit even in Paris
    • Achieved the break-even in the first year itself
  • First overseas Hot Breads unit in Dubai
    • In the third month itself, people from Kochi and Bangalore came to Mahadevan to start Hot Breads units there.
    • By 1994 Hot Breads had 12 units in India. Started a unit in Dubai and in the last 14 years there are many units in Dubai of Hotbread
    • With the help of Lebanese guy started preparing Arabic Bread
  •  
  • Becoming a Non-Resident Indian
    • After opening first unit in Dubai, Mahadevan decided to become an NRI
    • Stringent rules forced Prof. Mahadevan to be a Non-Resident Indian.
    • The second stop was Paris
    • In the last 20 years, Hotbreads opened -- with help from others -- 130 bakeries in 16 countries: the United States (New York and San Francisco), Ghana, France (Paris), UAE (Dubai), Botswana, Kuwait, Muscat, Singapore, Malaysia, the United Kingdom (London), etc. Now they are going to Australia.
  • Doing your homework is important
    • Presently Prof. Mahadevan’s Hotbread has around 68 units in India
    • Started with Rs 60,000
    • Make 100 crores in India annually
    • 120 croes Internationally
    • Mahadevan’s philosophy “You have to be at the right place at the right time”
    • Doing your homework is very important which is studying and understanding the market.
  • Advice of Professor
    • Prof. Mahadevan’s advice to the budding entrepreneurs is, innovate and think different. Don't follow anyone's footsteps; leave your own footprints for others to follow. Try to be lean and mean. Don't take your customers for granted.
    • There are 3000 people working for Mahadevan in India and more than 1000 people abroad
    • India needs not one but 10,000 Mahadevans to give employment to thousands of people
  •