A PROFESSOR'S MULTI-MILLION-DOLLAR BREAD ENTERPRISE Shashikant S Kulkarni
 
Prof.  M Mahadevan <ul><li>Age 54 </li></ul><ul><li>From a Place called Udumalpet,65 kilometers from Coimbatore </li></ul>...
'Hot Breads Mahadevan'. <ul><li>Taught Marketing to management and accounts students, during daytime.  </li></ul><ul><li>S...
Are you Mad? <ul><li>Mother asked Mahadevan “'Are you mad? You are a teacher, and then you are going and cleaning tables? ...
First enterprise, a take-out with Rs 60,000 <ul><li>Along with a partner started first take out (Chinese take-away)-- at t...
From hotel to bakery <ul><li>Inspired by the little bakeries in Singapore </li></ul><ul><li>Started  Hot Breads  with Rs 1...
First overseas  Hot Breads  unit in Dubai <ul><li>In the third month itself, people from Kochi and Bangalore came to Mahad...
 
Becoming a Non-Resident Indian <ul><li>After opening first unit in Dubai, Mahadevan  decided to become an NRI </li></ul><u...
Doing your homework is important <ul><li>Presently Prof. Mahadevan’s Hotbread  has around 68 units in India </li></ul><ul>...
Advice of Professor <ul><li>Prof. Mahadevan’s advice to the budding entrepreneurs is, innovate and think different. Don't ...
 
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A Professors Multi Million Dollar Bread Enterprise

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Prof. Mahadevan's Multimillion Hotbread Enterprise

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A Professors Multi Million Dollar Bread Enterprise

  1. 1. A PROFESSOR'S MULTI-MILLION-DOLLAR BREAD ENTERPRISE Shashikant S Kulkarni
  2. 3. Prof. M Mahadevan <ul><li>Age 54 </li></ul><ul><li>From a Place called Udumalpet,65 kilometers from Coimbatore </li></ul><ul><li>Post Graduate in Commerce </li></ul><ul><li>Parents were Doctors </li></ul><ul><li>Inspired by the book “Hotel” by Arthur Hailey </li></ul><ul><li>Came to Chennai in 1979 as an Assistant Professor at Madras University </li></ul>
  3. 4. 'Hot Breads Mahadevan'. <ul><li>Taught Marketing to management and accounts students, during daytime. </li></ul><ul><li>Started working for four hours at Hotel Ambassador Pallava at night </li></ul><ul><li>Was a trainee, a bell boy, a receptionist.. was a professor during day time and a bell boy in the evening. </li></ul>
  4. 5. Are you Mad? <ul><li>Mother asked Mahadevan “'Are you mad? You are a teacher, and then you are going and cleaning tables? I can't understand this. I will not be able to find a girl to marry you!‘ </li></ul><ul><li>Mahadevan answered “One day, I will become the owner of a hotel and give employment to many people. </li></ul>
  5. 6. First enterprise, a take-out with Rs 60,000 <ul><li>Along with a partner started first take out (Chinese take-away)-- at the Tic-Tac unit in Chennai. </li></ul><ul><li>Kitchen functioned between 5pm and closed at 11.30pm </li></ul><ul><li>Next was a restaurant by name ‘ Cascade’, Chinese, Thai, Malay and Japanese cuisine were served there </li></ul><ul><li>The interior was all white and blue </li></ul><ul><li>And that was in 1986 </li></ul>
  6. 7. From hotel to bakery <ul><li>Inspired by the little bakeries in Singapore </li></ul><ul><li>Started Hot Breads with Rs 11 lakh (Rs 1.1 million) in 1989. </li></ul><ul><li>Was not looking at selling just bread alone but curry buns, pastries, pizzas, burgers, etc </li></ul><ul><li>Took a bun, filled it with curry and made it a curry bun. Today curry buns are a big hit even in Paris </li></ul><ul><li>Achieved the break-even in the first year itself </li></ul>
  7. 8. First overseas Hot Breads unit in Dubai <ul><li>In the third month itself, people from Kochi and Bangalore came to Mahadevan to start Hot Breads units there. </li></ul><ul><li>By 1994 Hot Breads had 12 units in India. Started a unit in Dubai and in the last 14 years there are many units in Dubai of Hotbread </li></ul><ul><li>With the help of Lebanese guy started preparing Arabic Bread </li></ul>
  8. 10. Becoming a Non-Resident Indian <ul><li>After opening first unit in Dubai, Mahadevan decided to become an NRI </li></ul><ul><li>Stringent rules forced Prof. Mahadevan to be a Non-Resident Indian. </li></ul><ul><li>The second stop was Paris </li></ul><ul><li>In the last 20 years, Hotbreads opened -- with help from others -- 130 bakeries in 16 countries: the United States (New York and San Francisco), Ghana, France (Paris), UAE (Dubai), Botswana, Kuwait, Muscat, Singapore, Malaysia, the United Kingdom (London), etc. Now they are going to Australia. </li></ul>
  9. 11. Doing your homework is important <ul><li>Presently Prof. Mahadevan’s Hotbread has around 68 units in India </li></ul><ul><li>Started with Rs 60,000 </li></ul><ul><li>Make 100 crores in India annually </li></ul><ul><li>120 croes Internationally </li></ul><ul><li>Mahadevan’s philosophy “You have to be at the right place at the right time” </li></ul><ul><li>Doing your homework is very important which is studying and understanding the market. </li></ul>
  10. 12. Advice of Professor <ul><li>Prof. Mahadevan’s advice to the budding entrepreneurs is, innovate and think different. Don't follow anyone's footsteps; leave your own footprints for others to follow. Try to be lean and mean. Don't take your customers for granted. </li></ul><ul><li>There are 3000 people working for Mahadevan in India and more than 1000 people abroad </li></ul><ul><li>India needs not one but 10,000 Mahadevans to give employment to thousands of people </li></ul>

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