Observations from retail

Door opens….Door opens….…. Good Morning Sir….. (a smile)…. How can I Ihelp you?…. Good Morning Sir….. (a smile)…. How can help you? This is what I I This is what heard as I I heard as entered a good entered a good retail shop retail shop••The front of the shop is glazed completely, so The front of the shop is glazed completely, so that passer-by can see through. that passer-by can see through.•• Glass glazing actually helped scanning the Glass glazing actually helped scanning theproducts in the shop and match with our products in the shop and match with ourshopping list or wish list. shopping list or wish list.••Guard has a mechanical counter. He is Guard has a mechanical counter. He iscounting the no. of the people who have counting the no. of the people who havewalked in the shop. walked in the shop.

Each store visited had different ways ofEach store visited had different ways of presenting themselves. Deciding over presenting themselves. Deciding over what was Best was difficult, hence, what was Best was difficult, hence,noted what turned my senses ON and noted what turned my senses ON and OFF OFF Taking snaps was difficult, as the moment Taking snaps was difficult, as the moment you start doing that, people and specially you start doing that, people and specially staff stare at you. staff stare at you.On query, ititwas observed that they feel thatOn query, was observed that they feel that Competition is noting their arrangements Competition is noting their arrangements

Turn ON’s ….Turn ON’s ….••Mannequin looked more appealing where proper wig with good “hair Mannequin looked more appealing where proper wig with good “hairstyle” was placed on its head; hence what they wore looked more enticing style” was placed on its head; hence what they wore looked more enticingto buy. to buy.••A smartly dressed sales-girl on floor, with a pretty face, made us stay A smartly dressed sales-girl on floor, with a pretty face, made us staythere longer there longer••Staff uniform with a name badge helped in connecting faster. When they Staff uniform with a name badge helped in connecting faster. When theyget out of sight while looking for stocks, locating them with their name get out of sight while looking for stocks, locating them with their namewas helpful was helpful••A shop with the door open had more visitors. A shop with the door open had more visitors.••An open door made us feel like “peeping in” before moving further. An open door made us feel like “peeping in” before moving further.••A happy music at a light volume helped in enjoying our buying process. A happy music at a light volume helped in enjoying our buying process.••Bread and cookie store had appetizing aroma outside the store. It made Bread and cookie store had appetizing aroma outside the store. It madeus walk into the store. us walk into the store.

Turn OFF’s ….Turn OFF’s …. ••Staff chit-chatting with each other. Staff chit-chatting with each other. ••Un-dressed mannequin in the show window. Un-dressed mannequin in the show window. ••Loud music that hindered conversation. Loud music that hindered conversation. ••Store with one staff; ititgave a deserted looks. Store with one staff; gave a deserted looks. ••A book store had narrow aisles, where the two customers were rubbing A book store had narrow aisles, where the two customers were rubbing each other to pass through. each other to pass through. ••High shelf racks at the entrance gave a feeling of a blocked entrance. High shelf racks at the entrance gave a feeling of a blocked entrance. ••Visiting a super store I Ihad no plans to buy anything. I Icome across 2 Visiting a super store had no plans to buy anything. come across 2 things suiting me but I Iwas missing a trolley or a shopping bag, so I Ileft it. things suiting me but was missing a trolley or a shopping bag, so left it.

By: By:Shashank NaharasShashank Naharas

Observations from retail

by Shashank Naharas on Oct 28, 2012

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