1. Shashank Tiwari
D-57
Batch: 2012-2014

3. Business Metrics
 Cast of the movie: Stars or Actors
 Customer Segment: Censor Board
rating
 Total cost of Production
 Cost of Marketing
 Number of prints released

4. Business Metrics contd..
 Music
 Movie reviews and Critics’ ratings
 Time of release: festival, holidays or
otherwise
 First day revenue
 Total revenue: movie collections, TV
rights, music etc

5. Comparative Analysis
 Lesser known character  Stars such as Salman
artists, most popular Khan, Arbaz Khan, Vinod
being Manoj Bajpai Khanna etc.
 People who like realistic  Family entertainer, ‘U’
cinema, ‘A’ rating rating
 Total Cost of  Total Cost of Production:
Production: Rs. 18.5 crore Rs. 30 crore
Cost of marketing: Rs.  Cost of marketing: Rs. 12
26 crore crore
Released in: 1000  Released in: 1800 screens
screens in India in India and 300 overseas

6. Comparative Analysis
 Music: Hit  Music: Superhit
 IMDb rating: 8.6 / 10,  IMDb rating: 6.4 / 10,
critically acclaimed average rating by critics
 Summer release  Eid release
 First day revenue:  First day revenue: Rs
around Rs 7-8 crore 14.5 crore
 Total revenue: Rs 49.34  Total revenue: Rs 215
crore crore