Citymartt opens government procurement to urban and social innovators by helping cities to open their problems and share high impact solutions to transform their communities.

4. Boris explains e-Adept, a navigation system in
Stockholm that gives him 100% mobility..

8. Revenue less
acquisiton costs
58%
Marketing
Travel
13%
Hot Leads
Travel
3%
Sell
19%
Communication
s Material
7%
Acquisition Expenses City Innovator
42% of Revenue
Revenue less
marketing
90%
Marketing Travel
1%
Hot Leads Travel
1% Sell
1%
Communications
Material
7%
Acquisition Expenses Industry Average
10% of Revenue

20. Source: UN Global Compact Cities Programme

22. Metric Year
1 2 3 4
Savings on Implementation € M 7.2 14.8 22.5 27.9
Savings in R&D € M 0.0 0.0 0.0 0.0
Savings in Operational Expenses € M 36.7 55.0 73.4 91.7
Accumulated additional start-ups # 135 140 126 113
Accumulated additional employment # 471 490 441 397
Reduced unemployment cost € M 4.9 5.1 4.6 4.2
Income Tax (State / Local) € M 3.6 3.7 3.3 3.0
Corporate tax (State / Local) € M 0.4 0.4 0.4 0.3
Increase Social Contribution € M 0.4 0.4 0.4 0.3
53 79 105 127
SOURCE: Method McKinsey Team Analysis, Gencat, Aj Barcelona, Eurostat, Global Entrepreneurship Monitor
ILLUSTRATIVE

24. •
•
•

25. 100
150
960
900
900
2
72
33
142
302
240
2
2
3
6
2
11
4
2008 2009 2010 2011 2012 2013 2014 (EST,)
DISCOVERY & EVALUATION OF SOLUTIONS
# Solutions discovered # Solutions expert-evaluated # Real life evaluations