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Why You Need to Master Content Creation
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Why You Need to Master Content Creation

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Content marketing is your best way to connect with customers and your market in general. Check out some of the statistics and words from content marketing experts. Then think about how YOU will …

Content marketing is your best way to connect with customers and your market in general. Check out some of the statistics and words from content marketing experts. Then think about how YOU will improve your content creation skills.

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  • 1. Why You Need to Master Your Content Creation Skills Brought to you by: Business Content PLR www.BusinessContentPLR.com
  • 2. What does the Consumer think? Of Consumers consider Custom Content useful. Engage Of Consumers feel that Organizations that produce Custom Content are interested in building good relationships with them. Engage
  • 3. What does the Consumer think? Of Consumers prefer to get to know a company via Content rather than ads. ContentPlus Of Consumers read Content Marketing Articles at least once a month. The CMA
  • 4. Who Uses Content Marketing? Organizations that us C.M. Organizations that don't use C.M. 9 out of 10 Organizations use Content to Market The Content Marketing Institute
  • 5. Who Uses Content Marketing? On Average, Marketers use over of their budget on Content Marketing. Leaderswest
  • 6. How does Traditional Marketing Compare? 0 10 20 30 40 50 60 70 80 90 100 44% of Direct Mail is unopened 86% of People skip TV Ads 91% of People Unsubscribe from Company Emails WebServes
  • 7. How does Traditional Marketing Compare? LeadersWest For Every spent, Content Marketing creates as many leads as Traditional Marketing Methods.
  • 8. How does Traditional Marketing Compare? LeadersWest Content Marketing costs approximately less than Traditional Advertising.
  • 9. Where is Content Marketing Used? 0 50 100 Social Media Website Articles eNewsletters Blogs Case Studies Videos Articles on other websites In-Person Events White Papers Webinars/Webcasts Research Reports MicroSites Infographics Branded Content Tools Mobile Content eBooks Print Magazines Books Virtual Conferences Podcasts Licensed/Syndicated Content Mobile Apps Digital Magazines Print Newsletters Games Percentage of how many Content Marketers use each specific method. TopRankBlog
  • 10. How is Content Marketing Growing? 0 5 10 15 20 25 30 35 40 45 50 2011 - $16.6bn 2012 - $40.2bn 2013 - 43.9bn Amount Spent on Content Marketing 2011-2013 Custom Content Council
  • 11. A Word from the experts… “Traditional marketing talks at people. Content marketing talks with them.” Doug Kessler
  • 12. A Word from the experts… “I realized the importance of having a story today is what really separates companies. People don't just wear our shoes, they tell our Story.” Blake Mycoskie, CEO of Tom’s Shoes
  • 13. A Word from the experts… “Good copy can't be written with tongue-in- cheek, written just for a living. You've got to believe in the product.” David Ogilvy
  • 14. A Word from the experts… “Content is King.” Bill Gates
  • 15. Ready to Master Your Own Content Creation Skills? …..and Teach Others to Do the Same? Grab our customizable training course: www.BusinessContentPLR.com/offers/content-creation-mastery