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The Intelligent Guide to PLR
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The Intelligent Guide to PLR

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Learn all about private label rights content and how you can use it in your content marketing to save time, establish your expertise and build your business.

Learn all about private label rights content and how you can use it in your content marketing to save time, establish your expertise and build your business.

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The Intelligent Guide to PLR The Intelligent Guide to PLR Presentation Transcript

  •  ENGAGE YOUR CUSTOMERS  BE THE EXPERT  ACHIEVE BUSINESS SUCCESS The Intelligent Guide to PLR By Sharyn Sheldon© Business Content PLR www.BusinessContentPLR.com
  • ObjectivesBy the end of this webinar you will know: What PLR is and where it comes from The benefits of PLR content The most popular ways to use PLR How to incorporate PLR into your content strategy The biggest mistakes people make when using PLR Tips for making the most of the PLR that you buy© Business Content PLR www.BusinessContentPLR.com
  • Who am I? Instructional designer since 1993 Worked with large companies to design “learning solutions” Started out online in 2009 with niche sites Started my PLR site near the end of 2011 Focused on business content  Business coaches  Service providers  Small business owners Mom of 3 teenagers© Business Content PLR www.BusinessContentPLR.com
  • What is PLR?© Business Content PLR www.BusinessContentPLR.com
  • What Does PLR Look Like Online?© Business Content PLR www.BusinessContentPLR.com
  • A Peak Inside Product Reviews Pack of Articles + Complete ebook package© Business Content PLR www.BusinessContentPLR.com
  • Read Your Rights Resell Rights Master Resell Rights Private Label Rights Some variations© Business Content PLR www.BusinessContentPLR.com
  • Who creates this stuff? Freelance writers Ghostwriters People repackaging public domain content People who are good at ……… People who want to get more mileage from their product Others like me© Business Content PLR www.BusinessContentPLR.com
  • Why do people buy PLR? Not enough time to do all their own writing/content Need content NOW! Can‟t afford a ghostwriter Running low on content ideas© Business Content PLR www.BusinessContentPLR.com
  • Why do people buy PLR? (cont.) Don‟t know that much about a subject Need a starting point Don‟t want to reinvent the wheel Like the idea of something „ready-to-sell‟© Business Content PLR www.BusinessContentPLR.com
  • Popular Ways to Use PLR Promote a Product – Your Own or Affiliate Create a New Product Content for Your Affiliates Content to Build Your List Research and Templates© Business Content PLR www.BusinessContentPLR.com
  • A Quick Note on Duplicate Content More than one page on the same domain More than one page on different domains Highest value and authority usually wins Only relevant for search engines© Business Content PLR www.BusinessContentPLR.com
  • Promote Products – Affiliate or Your Own Use PLR articles to demonstrate your expertise Write your own or buy a PLR product review Use PLR articles or email series to promote the product to your list.© Business Content PLR www.BusinessContentPLR.com
  • Promote Products – Affiliate or Your Own Use PLR Content to Be Everywhere at Once© Business Content PLR www.BusinessContentPLR.com
  • Create Your Own Product Product in a box  Some PLR packages come with everything  Some people use as is, put it online and sell it  Others add their own value  Change the graphics or, at the minimum, edit the title© Business Content PLR www.BusinessContentPLR.com
  • Create Your Own Product (cont.) Mix and Match  Create a brand new product by mixing, matching and combining PLR from different providers and different types of PLR.© Business Content PLR www.BusinessContentPLR.com
  • Create Your Own Product (cont.) Cut Up and Rework It  From ebook to ecourse  From ebook to report series  From report to email series  From article to status updates© Business Content PLR www.BusinessContentPLR.com
  • Create Your Own Product (cont.) Transform to New Media  Use as scripts for videos or dvds  From series of articles to series of podcasts  From ebook to Kindle or print book (must rewrite)  From any format to mindmap© Business Content PLR www.BusinessContentPLR.com
  • Content for Your Affiliates Create rebrandable reports Create other content they can share  Articles  Emails  Video© Business Content PLR www.BusinessContentPLR.com
  • Content to Build Your List Opt-in Freebies• Offline List Builders Emails to build your relationship© Business Content PLR www.BusinessContentPLR.com
  • Research and Templates PLR as Research  Quality PLR has good research behind it  Quick way to learn about a topic  Do some of your own research too© Business Content PLR www.BusinessContentPLR.com
  • Research and Templates PLR as Templates  Use as a rough draft  Don‟t even have to use the content  Add your own branding and content© Business Content PLR www.BusinessContentPLR.com
  • How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  • How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  • How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  • How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  • How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  • How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  • How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  • Tips for Rewriting Mild: Title and keywords Medium: New intro, conclusion, sentences Hot: Add your own examples and content Extra Hot: Total rewrite On Fire: Totally new medium© Business Content PLR www.BusinessContentPLR.com
  • How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  • How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  • How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  • Example of PLR in Content Marketing1. Goal: Promote my new Social Media PLR pack2. Keywords: Social media marketing outsourcing3. Buy PLR: Used key points from my latest pack4. Read it: Select points5. Format: Article with tips6. Outline7. Rewrite8. Format: Subheaders and image9. Links: Write resource box and insert links© Business Content PLR www.BusinessContentPLR.com
  • Sample Outline© Business Content PLR www.BusinessContentPLR.com
  • Biggest Mistakes People Make with PLR Buying the HUGE bulk packs Spinning Not reading it first Not editing it Not using it at all!© Business Content PLR www.BusinessContentPLR.com
  • A Few Parting Tips Mix it with your own Customize to your market Outsource even more Think outside the box Reuse and repurpose© Business Content PLR www.BusinessContentPLR.com
  • Want More?  Go to Business Content PLR for customizable content for your:  Blog  Website  Marketing  Infoproducts  …and more www.BusinessContentPLR.com You can earn money by joining our affiliate program by clicking on Affiliates at the bottom menu bar© Business Content PLR www.BusinessContentPLR.com