Key Statistics About Content Marketing
Upcoming SlideShare
Loading in...5
×
 

Key Statistics About Content Marketing

on

  • 175 views

Why is Content Marketing such a big deal? ...

Why is Content Marketing such a big deal?
Check out a few of these statistics and then go see how you can learn and teach others How to Use Content Marketing to Build Your Brand:

http://BusinessContentPLR.com/Branded

Statistics

Views

Total Views
175
Views on SlideShare
80
Embed Views
95

Actions

Likes
0
Downloads
1
Comments
0

2 Embeds 95

http://www.sharynsheldon.com 91
http://feeds.feedburner.com 4

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Key Statistics About Content Marketing Key Statistics About Content Marketing Presentation Transcript

  • What Does the Consumer Think? of consumers consider Custom Content useful. Engage of consumers feel that organizations that produce custom content are interested in building good relationships with them. Engage
  • What Does the Consumer Think? of consumers prefer to get to know a company via content rather than ads. ContentPlus of consumers read content marketing articles at least once a month. The CMA
  • Who Uses Content Marketing? Organizations that us C.M. Organizations that don't use C.M. 9 out of 10 organizations use content to market The Content Marketing Institute
  • Who Uses Content Marketing? On average, marketers use over of their budget on content marketing. Leaderswest
  • How Does Traditional Marketing Compare? 0 10 20 30 40 50 60 70 80 90 100 44% of Direct Mail is unopened 86% of People skip TV Ads 91% of People Unsubscribe from Company EmailsWebServes
  • How Does Traditional Marketing Compare? LeadersWest For every spent, content marketing creates as many leads as traditional marketing methods.
  • How does Traditional Marketing Compare? LeadersWest Content marketing costs approximately less than traditional advertising.
  • Where is Content Marketing Used? 0 20 40 60 80 100 Social Media eNewsletters Case Studies Articles on other websites White Papers Research Reports Infographics Mobile Content Print Magazines Virtual Conferences Licensed/Syndicated… Digital Magazines Games Percentage of how many Content Marketers use each specific method. TopRankBlog
  • How is Content Marketing Growing? 0 5 10 15 20 25 30 35 40 45 50 2011 - $16.6bn 2012 - $40.2bn 2013 - 43.9bn Amount Spent on Content Marketing 2011-2013 Custom Content Council
  • A Word From the Experts… “Traditional marketing talks at people. Content marketing talks with them.” Doug Kessler
  • A Word From the Experts… “I realized the importance of having a story today is what really separates companies. People don't just wear our shoes, they tell our story.” Blake Mycoskie, CEO of Tom’s Shoes
  • A Word From the Experts… “Good copy can't be written with tongue-in-cheek, written just for a living. You've got to believe in the product.” David Ogilvy
  • A Word From the Experts… “Content is king.” Bill Gates
  • Ready to Build Your Own Content Brand? …..and Teach Others to Do the Same? Grab our customizable training course: BusinessContentPLR.com/Branded