What Does the Consumer Think?
of consumers consider Custom Content useful.
Engage
of consumers feel that organizations tha...
What Does the Consumer Think?
of consumers prefer to get to know a company via
content rather than ads.
ContentPlus
of con...
Who Uses Content Marketing?
Organizations that us
C.M.
Organizations that don't
use C.M.
9 out of 10 organizations use con...
Who Uses Content Marketing?
On average, marketers use over
of their budget on content marketing.
Leaderswest
How Does Traditional Marketing Compare?
0
10
20
30
40
50
60
70
80
90
100
44% of Direct Mail
is unopened
86% of People skip...
How Does Traditional Marketing Compare?
LeadersWest
For every spent, content marketing
creates
as many leads as traditiona...
How does Traditional Marketing Compare?
LeadersWest
Content marketing costs approximately
less than traditional advertisin...
Where is Content
Marketing Used?
0 20 40 60 80 100
Social Media
eNewsletters
Case Studies
Articles on other websites
White...
How is Content Marketing Growing?
0
5
10
15
20
25
30
35
40
45
50
2011 - $16.6bn 2012 - $40.2bn 2013 - 43.9bn
Amount Spent ...
A Word From the Experts…
“Traditional marketing talks at
people.
Content marketing talks with
them.”
Doug Kessler
A Word From the Experts…
“I realized the importance of having a story
today is what really separates
companies.
People don...
A Word From the Experts…
“Good copy can't be written with
tongue-in-cheek, written just
for a living.
You've got to believ...
A Word From the Experts…
“Content is king.”
Bill Gates
Ready to Build Your Own
Content Brand?
…..and Teach Others to Do the
Same?
Grab our customizable training course:
Business...
Key Statistics About Content Marketing
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Key Statistics About Content Marketing

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Why is Content Marketing such a big deal?
Check out a few of these statistics and then go see how you can learn and teach others How to Use Content Marketing to Build Your Brand:

http://BusinessContentPLR.com/Branded

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Key Statistics About Content Marketing

  1. 1. What Does the Consumer Think? of consumers consider Custom Content useful. Engage of consumers feel that organizations that produce custom content are interested in building good relationships with them. Engage
  2. 2. What Does the Consumer Think? of consumers prefer to get to know a company via content rather than ads. ContentPlus of consumers read content marketing articles at least once a month. The CMA
  3. 3. Who Uses Content Marketing? Organizations that us C.M. Organizations that don't use C.M. 9 out of 10 organizations use content to market The Content Marketing Institute
  4. 4. Who Uses Content Marketing? On average, marketers use over of their budget on content marketing. Leaderswest
  5. 5. How Does Traditional Marketing Compare? 0 10 20 30 40 50 60 70 80 90 100 44% of Direct Mail is unopened 86% of People skip TV Ads 91% of People Unsubscribe from Company EmailsWebServes
  6. 6. How Does Traditional Marketing Compare? LeadersWest For every spent, content marketing creates as many leads as traditional marketing methods.
  7. 7. How does Traditional Marketing Compare? LeadersWest Content marketing costs approximately less than traditional advertising.
  8. 8. Where is Content Marketing Used? 0 20 40 60 80 100 Social Media eNewsletters Case Studies Articles on other websites White Papers Research Reports Infographics Mobile Content Print Magazines Virtual Conferences Licensed/Syndicated… Digital Magazines Games Percentage of how many Content Marketers use each specific method. TopRankBlog
  9. 9. How is Content Marketing Growing? 0 5 10 15 20 25 30 35 40 45 50 2011 - $16.6bn 2012 - $40.2bn 2013 - 43.9bn Amount Spent on Content Marketing 2011-2013 Custom Content Council
  10. 10. A Word From the Experts… “Traditional marketing talks at people. Content marketing talks with them.” Doug Kessler
  11. 11. A Word From the Experts… “I realized the importance of having a story today is what really separates companies. People don't just wear our shoes, they tell our story.” Blake Mycoskie, CEO of Tom’s Shoes
  12. 12. A Word From the Experts… “Good copy can't be written with tongue-in-cheek, written just for a living. You've got to believe in the product.” David Ogilvy
  13. 13. A Word From the Experts… “Content is king.” Bill Gates
  14. 14. Ready to Build Your Own Content Brand? …..and Teach Others to Do the Same? Grab our customizable training course: BusinessContentPLR.com/Branded

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