Information architecture

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  • 1. Information Architecture
  • 2. Buildings...“Each building serves itspurpose uniquely”.
  • 3. “Each web site serves itspurpose uniquely”.Web sites...
  • 4. Good Web SitesBad WebSitesHelp us find answers Not
  • 5. Bad Buildings and Bad WebSitesHave the sameroots
  • 6. No understandthe needs ofthe customers
  • 7. No flexibilityNoScalability
  • 8. IA Definition“The structural design ofshared informationenvironments”.
  • 9. Principles ofInformationArchitecture
  • 10. The principle of ObjectsTreat content as a living, breathingthing with a lifecycle, behaviors andattributes.
  • 11. The principle of ChoicesCreate pages that offer meaningfulchoices to users, keeping the rangeof choices available focused on aparticular task.
  • 12. The principle of DisclosureShow only enough information tohelp people understand what kindsof information they’ll find as they digdeeper.
  • 13. The principle of ExemplarsDescribes the content of categoriesby showing examples of thecontents.
  • 14. The principle of Front DoorsAssume at least half of the website’s visitors will come throughsome page other than the homepage.
  • 15. The principle of Multiple ClassificationOffer users several differentclassification schemes to browsethe site’s content.
  • 16. The principle of GrowthAssume the content you have todayis a small fraction of the contentyou’ll have tomorrow.
  • 17. Why IA is important??Makes information findable andusable. So is a Fundamentalcomponent of the UX Process.
  • 18. Thanks for listen!Rosario Almaguerrosario.almaguer@definityfirst.com@MissShary