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UW President's Summit 2011 - Social Media Workshop
 

UW President's Summit 2011 - Social Media Workshop

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Slides from the UW President's Summit social media workshop (4/14/11).

Slides from the UW President's Summit social media workshop (4/14/11).

Presenters: Sharon Stoerger, Tanya Joosten, Alan Aycock, Dylan Barth (ltc@uwm.edu)

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    UW President's Summit 2011 - Social Media Workshop UW President's Summit 2011 - Social Media Workshop Presentation Transcript

    • Social Media Workshop 2011 President’s Summit Thursday, April 14, 2011 Learning Technology Center, UWM Sharon Stoerger, Tanya Joosten, Alan Aycock [email_address]
    • Today’s Workshop
      • Part 1: Getting Started with Social Media
        • Using social media: What is it, and why use it?
        • Setting up Twitter and Facebook
        • Managing your social network
      • Part 2: Pedagogical Practices with Social Media
        • Using social media in education
        • Archiving Twitter data
        • Visualizing Twitter data
    • PART 1: GETTING STARTED WITH SOCIAL MEDIA
    • What is social media?
    • One Definition (boyd & Ellison, 2007)
      • Web-based services that allow individuals to:
        • construct a public or semi-public profile within a bounded system;
        • articulate a list of other users with whom they share a connection ; and
        • view and traverse their list of connections and those made by others within the system. 
      • http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
    • Why is social media valuable?
      • Increase communication
      • Increase feelings of connectivity
      • Increase online learning community
      • Increase learning
    • WHO IS USING SOCIAL MEDIA?
      • What are you using?
      • Why are you using it?
    • Let’s Get Started with Twitter!
    • http://twitter.com
    •  
    •  
    •  
    • And Now We Tweet!
    •  
    •  
    •  
    •  
    • WHAT ABOUT FACEBOOK?
    • Creating a Facebook Fan Page http://www.facebook.com/
    • Create a Page
    •  
    • Creating a link
    • Editing your Facebook-Twitter link
    • Managing your Social Network
      • Social Dashboards
        • TweetDeck ( http://www.tweetdeck.com/ )
        • HootSuite ( http://hootsuite.com/ )
        • Seesmic ( http://seesmic.com/ )
      • Social Browsers
        • RockMelt ( http://www.rockmelt.com/ )
        • Fizzik ( http://www.fizzik.com/ )
    • Why Social Dashboards and Browsers?
      • One post – multiple social media
      • Hashtags (e.g., #edtech)
        • Class discussions
        • Conferences
        • Webinars
      • Real time
      • Monitor multiple conversations at a glance
    • Social Dashboards - TweetDeck
    • Social Browsers – RockMelt
    • PART 2: PEDAGOGICAL PRACTICES WITH SOCIAL MEDIA
    • Pedagogical Uses of Social Media
      • Announcements
      • Supplemental information
      • Live microblogging
      • Personal learning networks
        • Making connections (e.g., Siemens, 2004)
        • Learning from outside “experts”
      • Collect real world data
      • Twitter polls
      • Other?
    • Backchannel Communication
      • Like passing notes
      • Zero digital clutter
      • Networked conversation inside/outside classroom
      • Crowdsourcing in real time
      • SpeedTribes
    • Archiving Twitter Data
      • Issues - Twitter TOS
        • Twapperkeeper
        • 140kit
      • One Alternative: The Archivist
        • http://visitmix.com/labs/archivist-desktop/
        • Pros: desktop, tweets/hashtags, visualization, easy export to EXCEL
        • Cons: Windows desktop application
        • Web version http://archivist.visitmix.com/5da57ce5/2
    •  
    • Another Option: Tweetdoc http://www.tweetdoc.org/ #pelc11
    • Why archive?
      • Takeaways
        • Write a book
        • Create a tweetbook
      • Record of discussion
      • Research/analysis
      • Personal repository
    • Visualizing Twitter Data
      • Text clouds
        • Wordles/Tagxedo/Tag Clouds via TweetStats
      • Conversations
        • Twitterfall
      • Visualization tools with public forum
        • Many Eyes
      • Analytics/Statistics
        • TweetStats
      • Social Network Analysis
        • Mention Map
    • Why Visualize?
      • Helps us understand the learning process
      • Self-organizing maps = mimics way brain organize information & find patterns
      • Reveal hidden patterns, highlight connections, change the way we think about data
      • Clarify the narrative
      • Visual learners
    • Visualization Examples TweetStats Wordle Mention Map Twitterfall
    • Questions?
      • [email_address]
      • Sharon Stoerger
      • [email_address]
      • Tanya Joosten
      • [email_address]
      • Alan Aycock [email_address]
    • Additional Resources
      • UWM Social Media Grant project
        • http://uwmsocialmedia.wikispaces.com
      • Presentation and Data
        • http://uwmsocialmedia.wikispaces.com/Presentations+by+Tanya
      • Set-up Instructions
        • http://uwmsocialmedia.wikispaces.com/Howtosocialmedia10
      • Creating a Twitter Account
        • http://tinyurl.com/4lkdkj3
      • Creating a Facebook Fan Page
        • http://www.facebook.com/pages/create.php
    • References
      • Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. New Directions for Student Services , 124. Retrieved http://tinyurl.com/4vygtde
      • Higher Education Research Institute (HERI). (2007). College freshman and online social networking sites. Retrieved from http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf
      • Junco, R., Heibergert, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning. http://blog.reyjunco.com/pdf/JuncoHeibergerLokenTwitterEngagementGrades.pdf
      • Kopytoff, V. G. (2011). Blogs wane as the young drift to sites like Twitter. The New York Times . Retrieved from http://www.nytimes.com/2011/02/21/technology/internet/21blog.html?_r=1
      • Zickuhr, K. (2010). Generations 2010 . Washington DC: Pew Internet and American Life. Retrieved from http://www.pewinternet.org/Reports/2010/Generations-2010.aspx