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Designing a logo

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Transcript

  • 1. WHAT IS A LOGO?
  • 2. a graphic representation orsymbol of a companyname, trademark,abbreviation, etc., oftenuniquely designed forready recognition.
  • 3. Logos are all around us. To the generalpublic they serve as an instantreminder of a company or a product;to the client they’re the point ofrecognition on which their brandinghangs; and to us designers theyrepresent the challenge ofincorporating our clients ideologiesinto one single graphic.
  • 4. BEFORE STARTING YOUR LOGO??Target Audience?Immerse yourself in thebrandwho they are,?what they do ?RESEARCH EXISITINGLOGOS IN YOURPARTICULAR FIELD
  • 5. SKETCH IT OUT
  • 6. SET THE TONEChoose your typefaceAvoid gimmicky fonts
  • 7. THE NAME CAN BE THE LOGO
  • 8. THINK ABOUT THE SPACE AROUND YOUR LOGO
  • 9. MOVMENT IN DESIGN
  • 10. FIGHT THE TEMPTATION TO IMITATE
  • 11. REBRAND TO STAY MODERN/CURRENTApples Perfect Logo Rebrand
  • 12. DOUBLE MEANING
  • 13. BEST LOGOS EVER14
  • 14. Should work in black andwhite first before colourShould work in any size

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