Designing a logo
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Designing a logo

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Designing a logo Designing a logo Presentation Transcript

  • WHAT IS A LOGO?
  • a graphic representation orsymbol of a companyname, trademark,abbreviation, etc., oftenuniquely designed forready recognition.
  • Logos are all around us. To the generalpublic they serve as an instantreminder of a company or a product;to the client they’re the point ofrecognition on which their brandinghangs; and to us designers theyrepresent the challenge ofincorporating our clients ideologiesinto one single graphic.
  • BEFORE STARTING YOUR LOGO??Target Audience?Immerse yourself in thebrandwho they are,?what they do ?RESEARCH EXISITINGLOGOS IN YOURPARTICULAR FIELD
  • SKETCH IT OUT
  • SET THE TONEChoose your typefaceAvoid gimmicky fonts
  • THE NAME CAN BE THE LOGO
  • THINK ABOUT THE SPACE AROUND YOUR LOGO
  • MOVMENT IN DESIGN
  • FIGHT THE TEMPTATION TO IMITATE
  • REBRAND TO STAY MODERN/CURRENTApples Perfect Logo Rebrand
  • DOUBLE MEANING
  • BEST LOGOS EVER14
  • Should work in black andwhite first before colourShould work in any size