Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
459
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. WHAT IS A LOGO?
  • 2. a graphic representation orsymbol of a companyname, trademark,abbreviation, etc., oftenuniquely designed forready recognition.
  • 3. Logos are all around us. To the generalpublic they serve as an instantreminder of a company or a product;to the client they’re the point ofrecognition on which their brandinghangs; and to us designers theyrepresent the challenge ofincorporating our clients ideologiesinto one single graphic.
  • 4. BEFORE STARTING YOUR LOGO??Target Audience?Immerse yourself in thebrandwho they are,?what they do ?RESEARCH EXISITINGLOGOS IN YOURPARTICULAR FIELD
  • 5. SKETCH IT OUT
  • 6. SET THE TONEChoose your typefaceAvoid gimmicky fonts
  • 7. THE NAME CAN BE THE LOGO
  • 8. THINK ABOUT THE SPACE AROUND YOUR LOGO
  • 9. MOVMENT IN DESIGN
  • 10. FIGHT THE TEMPTATION TO IMITATE
  • 11. REBRAND TO STAY MODERN/CURRENTApples Perfect Logo Rebrand
  • 12. DOUBLE MEANING
  • 13. BEST LOGOS EVER14
  • 14. Should work in black andwhite first before colourShould work in any size