a graphic representation orsymbol of a companyname, trademark,abbreviation, etc., oftenuniquely designed forready recognition.
Logos are all around us. To the generalpublic they serve as an instantreminder of a company or a product;to the client they’re the point ofrecognition on which their brandinghangs; and to us designers theyrepresent the challenge ofincorporating our clients ideologiesinto one single graphic.
BEFORE STARTING YOUR LOGO??Target Audience?Immerse yourself in thebrandwho they are,?what they do ?RESEARCH EXISITINGLOGOS IN YOURPARTICULAR FIELD
SKETCH IT OUT
SET THE TONEChoose your typefaceAvoid gimmicky fonts
THE NAME CAN BE THE LOGO
THINK ABOUT THE SPACE AROUND YOUR LOGO
MOVMENT IN DESIGN
FIGHT THE TEMPTATION TO IMITATE
REBRAND TO STAY MODERN/CURRENTApples Perfect Logo Rebrand
BEST LOGOS EVER14
Should work in black andwhite first before colourShould work in any size