Designing a logo
Upcoming SlideShare
Loading in...5
×
 

Designing a logo

on

  • 104 views

 

Statistics

Views

Total Views
104
Views on SlideShare
104
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Designing a logo Designing a logo Presentation Transcript

    • WHAT IS A LOGO?
    • a graphic representation orsymbol of a companyname, trademark,abbreviation, etc., oftenuniquely designed forready recognition.
    • Logos are all around us. To the generalpublic they serve as an instantreminder of a company or a product;to the client they’re the point ofrecognition on which their brandinghangs; and to us designers theyrepresent the challenge ofincorporating our clients ideologiesinto one single graphic.
    • BEFORE STARTING YOUR LOGO??Target Audience?Immerse yourself in thebrandwho they are,?what they do ?RESEARCH EXISITINGLOGOS IN YOURPARTICULAR FIELD
    • SKETCH IT OUT
    • SET THE TONEChoose your typefaceAvoid gimmicky fonts
    • THE NAME CAN BE THE LOGO
    • THINK ABOUT THE SPACE AROUND YOUR LOGO
    • MOVMENT IN DESIGN
    • FIGHT THE TEMPTATION TO IMITATE
    • REBRAND TO STAY MODERN/CURRENTApples Perfect Logo Rebrand
    • DOUBLE MEANING
    • BEST LOGOS EVER14
    • Should work in black andwhite first before colourShould work in any size