Exact Target Adobe Integration Deck2


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ExactTarget Adobe Integration

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Exact Target Adobe Integration Deck2

  1. 1. Integration Partners• 7 Year Partnership• Adobe Genesis Partner of the Year• 400+ joint customers• 100+ integrated clientsSiteCatalyst Test&Target Recommendations Scene7 Genesis
  2. 2. Are you Optimizing Customer Data?Combine the power of Adobe’s Digital Marketing Suitewith ExactTarget’s leading communications platform• Listen to your customers’ product interests & their communication preferences• Interact by sending relevant, targeted messages via the right channels at the right time• Engage & drive long-term loyalty through targeted remarketing & relevant dynamic content
  3. 3. Integration Success ShowcaseSince using ExactTarget & Adobe, VHA has experienced: • 7% increase in online sales • 15% recovery of shoppers who abandoned their cartSince Integrating ExactTarget & Adobe, Carhartt has seen: • 6% higher click-through rate for abandoned cart campaigns • 3% higher click-through rate for targeted emails vs. general promotional emails
  4. 4. 1. Web Analytics Connector• Assess impact of e-campaign• Auto-track users post-click• Easily improve future emails through simple reporting
  5. 5. 2. Enhanced Reporting Integration• 360 degree view of e-campaign performance• Allows data correlations to be more clear- cut SiteCatalyst Genesis
  6. 6. 3. Behavioural Marketing Integration Genesis• Customer behaviour triggers relevant & timely email messages to subscribers• Automatically import data into ExactTarget to better engage prospects & customers
  7. 7. 3. Behavioural Marketing Integration GenesisDaily feeds of individual web data triggers behaviorally-driven, relevant, timely email messages to subscribers
  8. 8. 4. Adobe Test&Target IntegrationA/B & Multivariate Testingwithin Emails & Landing Pages• Provide a consistent experience across channels• Increase conversions with post-send email content optimisation• Control & change email content, even post-send
  9. 9. 4. Adobe Test&Target Integration Creative A Creative B VS
  10. 10. 5. Adobe Recommendations Integration GenesisExtend relevant recommendations through email
  11. 11. 6. Adobe Scene7 IntegrationCreate Dynamic & Personalized Emails • Visually relevant, personalized messages on products • Match print creative • Data-driven templates • Click stream driven -- tie timing & relevance • Email to Website personalization
  12. 12. 7. Targeted Audience SegmentationConsolidate Data Sources to Drive Segmentation & Targeting
  13. 13. Integration Summary• Automate email campaign • Increase conversion via post- tagging with the Web Analytics send email content optimization Connector with a Test&Target Integration• Integrate pre-click & post-click • Extend relevant data in Adobe SiteCatalyst recommendations through email with Adobe Recommendations• Automatically trigger email messages to subscribers based • Create dynamic & personalized on online behaviour emails with visually relevant content via Scene7• Extend A/B, Multivariate testing • Consolidate data sources to to email with Adobe’s power segmentation and Test&Target Integration targeting with Audience Builder