Creative visiting Re-inventing tourism with pervasive and mobile technologyMike SharplesDirector, Learning Sciences Research Institute

Evolution of EntertainmentPublicFamilyPersonalSocial & virtual

Evolution of TourismPublicFamilyPersonalSocial & virtual(Dublin bar in Second Life)

How can we design new forms of tourism that combine public, family, personal, social and virtual visiting?

Explore a tourist site before visiting itExplore and planImmersive experienceLeave notes and messages in locationsSee location-based adverts and recommendationsPlay location based gamesOn your home HD TVHD 3D simulator of the UK Lake District,Centre for Geospatial Science, University of Nottingham SPLINT Centre of Excellence

Join a live guided tour from homeExplore and planInteractive map360 degree panoramaSee and hear the live streamed human GuideSend text questions during the tour for the Guide to answerCentre for Educational Technology and Distance Learning, University of Birmingham

Prototype high resolution augmented reality guideExperienceLocation guide with personal annotationsLocation-based guide,Centre for Geospatial Science, University of Nottingham SPLINT Centre of Excellence

ExperienceAugmented reality toursAccrossair UK – iPhone application

ExperienceNew ways of engaging with locationsOOKLPersonalised visitingView location-based mediaTake photos, record soundSent automatically to a personal website Can You See Me NowLocation-based chase gameBlast TheoryMixed Reality Lab, University of NottinghamPaSATLocation-based learningEnvironmental planning gamePeter Lonsdale, PhD, University of Nottingham

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Personalise and recallAudio ofWainwrightVIDEO fromDerwent WaterVIDEO ofIan TylerSwitchable map layersOSWainwrightPhoto

Can make the next visit more personal and engagingAdaptData automatically collected from visitsDeep issues of privacy and ethics

Horizon Digital Economy HubNational Research HubUniversity of Nottingham and partners£13 million funding from UK Research CouncilsAdditional funding for Doctoral Training Centre, university and industry: £40 million total20 staff, 100 PhD students over 5 years“Harnessing the power of ubiquitous computing to the digital economy”www.horizon.ac.uk

“We shall explore the creative integration of digitally-augmented locations, recommender systems, and location-based mobile experiences to develop Nottingham as a ‘welcoming city’. Our emphasis will be on how we might support residents to engage with visitors to offer new insights into their environment and help present new views of the city. Local people and businesses might augment key locations with reminiscences and media, creating personalised trails of local history and culture. Contextual prompts and social software would allow them to act as guides and provide advice to visitors with location based endeavours and allow them to attract people to less-visited locations in the city. The challenge is to fully understand how to design an entire city for digitally-enhanced visiting, such that events are coordinated, businesses enhanced and visitors engaged raising challenges of safety, privacy and digital rights.” Horizon Creative Visiting Theme

21st century tourismWhat is a tourism for the 21st century? How can we re-invent culture, tourism and guiding, for visitors and residents?How can we connect real and virtual visitors?How can a tourist location engage with young people, and the less enfranchised? How can a tourist location engage with those not traditionally considered ‘visitors’ or ‘tourists’, e.g. residents exploring their own city, gamers, urban sports people, hobbyists, festival goers?How can it promote and support youth creativity?How can a tourist location be re-designed to support new forms of visiting? What technology and infrastructure is needed?What are the new business models and opportunities?What are the practicalities, ethics, and constraints on continual monitoring of visitor activity, and providing personal and contextual services.