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Re-inventing tourism. Pervasive, location-based, mobile, personal, touring & visiting

Re-inventing tourism. Pervasive, location-based, mobile, personal, touring & visiting

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Creative visiting Creative visiting Presentation Transcript

  • Creative visiting Re-inventing tourism with pervasive and mobile technology
    Mike Sharples
    Director,
    Learning Sciences Research Institute
  • Evolution of Entertainment
    Public
    Family
    Personal
    Social & virtual
  • Evolution of Tourism
    Public
    Family
    Personal
    Social & virtual
    (Dublin bar in Second Life)
  • How can we design new forms of tourism that combine public, family, personal, social and virtual visiting?
  • Explore a tourist site before visiting it
    Explore and plan
    Immersive experience
    Leave notes and messages in locations
    See location-based adverts and recommendations
    Play location based games
    On your home HD TV
    HD 3D simulator of the UK Lake District,
    Centre for Geospatial Science, University of Nottingham
    SPLINT Centre of Excellence
  • Join a live guided tour from home
    Explore and plan
    Interactive map
    360 degree panorama
    See and hear the live streamed human Guide
    Send text questions during the tour for the Guide to answer
    Centre for Educational Technology and Distance Learning,
    University of Birmingham
  • Prototype high resolution augmented reality guide
    Experience
    Location guide with personal annotations
    Location-based guide,
    Centre for Geospatial Science, University of Nottingham
    SPLINT Centre of Excellence
  • Experience
    Augmented reality tours
    Accrossair UK – iPhone application
  • Experience
    New ways of engaging with locations
    OOKL
    Personalised visiting
    View location-based media
    Take photos, record sound
    Sent automatically to a personal website
    Can You See Me Now
    Location-based chase game
    Blast Theory
    Mixed Reality Lab, University of Nottingham
    PaSAT
    Location-based learning
    Environmental planning game
    Peter Lonsdale, PhD,
    University of Nottingham
  • Share
  • Personalise and recall
    Audio of
    Wainwright
    VIDEO from
    Derwent Water
    VIDEO of
    Ian Tyler
    Switchable map layers
    OS
    Wainwright
    Photo
  • Can make the next visit more personal and engaging
    Adapt
    Data automatically collected from visits
    Deep issues of privacy and ethics
  • Horizon Digital Economy Hub
    National Research Hub
    University of Nottingham and partners
    £13 million funding from UK Research Councils
    Additional funding for Doctoral Training Centre, university and industry: £40 million total
    20 staff, 100 PhD students over 5 years
    “Harnessing the power of ubiquitous computing to the digital economy”
    www.horizon.ac.uk
  • “We shall explore the creative integration of digitally-augmented locations, recommender systems, and location-based mobile experiences to develop Nottingham as a ‘welcoming city’. Our emphasis will be on how we might support residents to engage with visitors to offer new insights into their environment and help present new views of the city. Local people and businesses might augment key locations with reminiscences and media, creating personalised trails of local history and culture. Contextual prompts and social software would allow them to act as guides and provide advice to visitors with location based endeavours and allow them to attract people to less-visited locations in the city. The challenge is to fully understand how to design an entire city for digitally-enhanced visiting, such that events are coordinated, businesses enhanced and visitors engaged raising challenges of safety, privacy and digital rights.”
    Horizon Creative Visiting Theme
  • 21st century tourism
    What is a tourism for the 21st century?
    How can we re-invent culture, tourism and guiding, for visitors and residents?
    How can we connect real and virtual visitors?
    How can a tourist location engage with young people, and the less enfranchised?
    How can a tourist location engage with those not traditionally considered ‘visitors’ or ‘tourists’, e.g. residents exploring their own city, gamers, urban sports people, hobbyists, festival goers?
    How can it promote and support youth creativity?
    How can a tourist location be re-designed to support new forms of visiting?
    What technology and infrastructure is needed?
    What are the new business models and opportunities?
    What are the practicalities, ethics, and constraints on continual monitoring of visitor activity, and providing personal and contextual services.