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Tokyo Train Trip (Green Trip) As of 24Nov10



Group 1

Group 1
Chantana Phatthananuchok
Grida Mahakijpaisaln
Meijun Lou
Pijitra Sae-Lim
Sanja Rikanovic



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  • i'd love to see how nissan come up with GT-R V6 engine, it's quite a big tsunami to the supercar's world back then

    hmmm and really interest in nekobori cafe...
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Tokyo Train Trip (Green Trip) As of 24Nov10 Tokyo Train Trip (Green Trip) As of 24Nov10 Presentation Transcript

  • Tokyo Train Trip (Green Trip) GI602 Marketing for decision making By Group 1
  • Design Offering
    • Product
    • Tour package
    • Price
    • Mark up 1k/person
    • Place
    • TU IMBA
    • Promotion
    • Green/eco trip
    • Train trip
    • No car usage
    Target market
  • -Train allows accurate transportation schedule -Visiting area outside Tokyo -Surprise mission, enhance creativity -Hotel in Shinjuku -Expensive choice of transportation (Train) -People may be separated when using public transport - No Japanese-Eng Translator - Strengthening Baht value -Japanese companies support social contribution -Many festivals in Tokyo (can learn more on culture) -Rejection of entrance from various companies -Expensive seasonal Plane ticket price -Sickness, accident on students SWOT ANALYSIS FOR OUR PRODUCT HELPFUL HARMFUL INTERNAL EXTERNAL S O W T
  • SWOT Strategies
    • Strategies to exploit our Strengths
      • Exploits train tickets for more leisure visits
      • Hotel at middle of the town allows no shopping schedule (Students can go shopping during free time)
      • Possible visit to cities outside Tokyo during Kyoto trip to see other area of Japan
    • Strategies to eliminate our Weaknesses
      • Contact rail company and ask for price reduction on Group buying of tickets
      • Set up smaller group and group leaders to control group’s movement and check for absentees
      • Hire a Japanese translator/Tour Guide
  • SWOT Strategies
    • Strategies to take advantage of Opportunities
      • Buy Yen when Baht is strong
      • Ask for knowledgeable staff to guide our so the students can ask technical questions
      • Check for festivals and put as optional visit that students can visit on their own free time
    • Strategies to avoid Threats
      • Do Group booking of air tickets to reduce price
      • Contact the companies to get their approval before visiting
      • Hire a nurse to go with the group for small treatment
      • Get an insurance on accident
  • Find by myself Food & Air ticket 60,000 THB Visiting companies which support my own business or innovative company which make me inspired !! Expectation
    • Field trip
    • Company visit
    • Train
    • Green energy
    Transportation Desired price IMBA Student’s Needs Don’t want to get Studying something that I’m not interested Decision making factor
    • Visiting fashion and technology companies & industry,2-3 companies at least
    • GREEN  Product & Process company (New trend)
  • Included in package Food & Air ticket 65,000 THB Valued to the student the most!!
    • Expected knowledge
    • including academic & culture
    • Biz 60% - Pleasure 40%
    • Program strength,3Is,matched
    • with visiting companies.
    • KPI for measuring student
    • knowledge from the trip
    • Delay of schedule
    • Lack of Safety ex. Insurance,
    • health
    • Knowledge that’s not worth
    • paying
    Expectation Decision making factor
    • Activity in KPI
    • Something
    • exciting
    • No error
    • Travel in pack
    Transportation Desired price Instructor’s Needs Don’t want to get
  • 60,000 – 70,000 THB excluding meal and air ticket
    • Mostly based
    • on Student’s
    • needs
    • Easy coordinate with
    • host or agency in Japan
    • Reputation of university we
    • coordinated with
    • 1-2 days for travel time
    • Don’t want to change the train line too much.
    • No bus transportation
    • Tough schedule
    Expectation Decision making factor Don’t want to get No activity needed Activity Train Preference Transportation
    • Exclude from the package
    • Have free time for find own
    • meal; don’t need to have
    • meal altogether
    Food & Air ticket Desired price IMBA Staff’s needs
  • Stake holder needs
  • Stake holder needs conclusion NEEDS Conclusion Expectations BIZ Related Knowledge Desired price 65,000 THB Decision Making factor In trend/Technology Green BIZ Unwanted experiences Delay / Tight schedule Transportation Train!! Activities Creative activities Food and air ticket Customization
  • Add New Benefit
    • Focus more on
    • business
    • Emphasis mainly
    • for students
    • Create activities
    • for students to
    • participate
    Process of Developing the Business Trip
  • 3Cs Selling Strategies Customers’ needs Current offering Of our Product Competitor’s Product S trategy 1 S trategy 2
  • 3Cs Selling Strategies
    • Green energy
    • Punctual
    • Travel in pack
    Travel by train Travel by bus Our advantages Competitor weaknesses
  • 3Cs Selling Strategies
    • Our advantages
      • Travel on schedule (by train)
      • Green energy mode of travel
      • Appoint a group leader to control a group of 5 peoples
    • Competitor weak points
    • - Heavy traffic problem
    • - Delayed schedule
    • - Create pollution
  • Let’s Discover Japan !!
  • Schedule # 6-12 May 2011
    • Day 1 - 6 May 2011 Friday
    • 03:00 am - Check in at Airport Rail Link – Makkasan Station
    • (Fast track to Suvarnabhumi Airport) Delta 296
    • 02:10 pm - Arrival at Narita International Airport
    • 04:30 pm - Check in at Washington Shinjuku hotel
    • 06:00 pm - Dinner at the Hotel
    • 07:30 pm - Team building and mission announcement
    • 09:00 pm - Free time
    • Day 2 - 7 May 2011 Saturday
    • 08:00 am - Breakfast
    • 09:30 am - Sony Play Station (Innovation & Design)
    • 12:00 pm - Lunch at Minato Shinagawa area
    • 02:00 pm - Casio G-Shock (International Business)
    • 04.30 pm – Coffee break Nekorobi (Cat) Cafe
    • 06:00 pm - Dinner at Shibuya area
  • Schedule # 6-12 May 2011 Day3 - 8 May Sunday 09.30 pm - Tokyo Science Museum 12.00 pm - Lunch at Takebashi area 14:00 pm - Sumo (Social & Cultural) 18.00 pm - Dinner at Ryokoku area Day 4 – 9 May Monday 08.00 pm – Nintendo Wii (Innovation & Design) 12.00 pm - Lunch at Kyoto 14:00 pm - Temple visit and shopping (Social & Cultural) 18.00 pm - Dinner at Hotel Day 5 – 10 May Tuesday 08.30 pm - Shiseido (International Business) 12.00 pm - Travel to Yokohama 15:00 pm – Nissan Museum/Engine Factory (Innovation) 18.00 pm - Dinner at Yokohama area
  • Schedule # 6-12 May 2011 Day6 - 8 May Wednesday 09.30 pm – Pentel (International Business/Environmental Impact) 12.00 pm - Lunch at Nihonbashi area 14:00 pm - Surprise Mission at Ginza area 15.00 pm - Mission Start (Make a legend Mission) Day 7 – 9 May Thursday 09.30 pm - Wrap up and announcement for mission winner 11.00 pm - Free time 18.25 pm - Departure from Narita International Airport (Delta 295)
  • How to travel in Japan JR Railway Experience The world’s fastest train
  • The Train Map/Our destination
    • Located at the heart of Shinjuku
    • Easy to access to the train
  • Sony Computer Entertain Inc.
    • Sony Computer Entertainment Inc. recognized as the global leader and company responsible for the progression of consumer - based computer entertainment which launch a lot of successful products which are play station 1, play station 2, play station 3, PSP and play station MOVE.
    • The benchmark of new Play station
    • move toward Nintendo Wii.
    • See how benchmark strategy works
    • against first comer, Wii !!
  • The mission of Casio's product development is to create something where there was nothing before what Casio calls going from "0" to "1." By creating totally original products, Casio adds fun and convenience to daily life and pioneers new cultural trends. "Demand-creating" products, which create markets of their own, produce economic and technological ripple effects which contribute to the greater good. www.casio.co.jp
  • http://world.g-shock.com/intl/
    • Success MKT and product design strategy, G-shock.
    • Design after global geographic and demographic usage
  • The cat host café
    • Japanese people love and regard cats as their
    • lucky charm.
    • But!! It’s very costly to raise a cat in Japan
    • So this café came up with a great a idea!!
    • Cat lovers can spend time with many cats
    • while sipping a coffee or tea.
    • Customers are charged by minutes spent in the café + coffee and tea price.
    • Entrepreneur and innovative service gimmick.
    • How to turn problem to opportunity
  • Tokyo Science Museum
    • Learning new things about the connections between your body and the way you see the world.
    • Enjoy scientific images presented
    • Making full use of the capabilities of this computer.
    • Information about nuclear power.
    • New creative stuff
    • Open your innovative ideas
  • Sumo Match
    • Originated from Japan
    • Many Ritual elements
    • Wrestlers are to live following the rules of Sumo Association
    www. sumo .or.jp/eng/
    • To learn a part of culture of Japanese through one of their sacred sport.
    • Sumo represents the pressure and intensity of Japanese people as rank can change in every 2 months.
  • Nintendo's Wii™ console brings a revolution of motion controlled gaming to people of all ages and families everywhere!!
  • Nintendo has developed into a video game company, becoming one of the most influential in the industry and Japan's third most valuable listed company, with a market value of over USD 85 billion . www.nintendo.con/wii
    • Innovative product design, yet sustainable.
    • The success story of Wii, game become a sport!!
  • Wii (Nintendo) VS Playstation Move BENCHMARK Mission!! vs
  • Our Focusing
    • Nintendo
    • Innovation of Nintendo Wii
    • How Nintendo maintain market share of Wii product after Sony launch Play Station Move
    • Marketing Strategies
    • Sony (Play Station)
    • Innovation of Play Station Move
    • How to launch the market after success of Wii product
    • Marketing Strategies
  • Kinkakuji (Golden Pavilion) www.japan-guide.com/e/e3908.html
    • To Acknowledge Japanese
    • Intercultural
    • Remarkable History
    • Sacred Religion
    • Impressive Temple Structure
    • Cultural Difference
    • International business; basic strategy is multi branding business by contacting with several brands such as ZA, IPSA, Ettusais, and including Shiseido Signature
    • Shiseido 17.5% of cosmetic market share which is number one in the Japan cosmetic market
    • Shiseido packaging designed appropriately in each market segments to attract their customers with significant designs for each products, example men cosmetics, brightening cosmetics.
    • Also, they also create the packaging in order to increase value to their products such as increasing usability of product for example packaging of liquid lipstick which won the World Star Award in 2005.
    • Source: WorldStar Award Winner 2005, World Packagaing Organization, Japan Good Packaging Contest Japan
    • Market strategies of Shiseido in
    • multi – international branding business
    • Shiseido provides various products with each customer segmentation. How they come up with the new product in each section.
    • How they design cosmetic packages to be attractive and different from other cosmetic products?
    • New Engine for GT-R production
    • Automated engine production line
    • New Hybrid Technology (Different from Toyota)
    • Quality Assurance and activities
    • Environmental Activities
      • CO 2 Emission Reduction
      • Won Three stars Excellence in Yokohama waste separation
      • Effective use of resources:
        • 100% material recycle rate
        • Waste reduction by 30% from
        • 2005-2010
    • Tour itinerary
    • Plant overview
    • Engine production line
    • Engine museum
    • Video Explanation
    www. nissan -global.com/
    • Automobile evolution
    • Super car engine technology, GTR.
    • Environment + Social impact
    • technology
  • The Most Popular Writing Instruments in the World
  • Pentel as Environmentally Product “ Pentel is committed to developing and providing environmentally safe and useful products. Pentel line of Recycology products or containers are made from a minimum of 50%, and up to 100%, recycled content or post-consumer recycled content excluding consumable content and refills. This environmentally responsible line of products includes pens, markers, pencils, lead, and tape.” Source: Pentel.com
    • First Innovation of Roller Ball Technology
    • Product Quality Control
    • Successful in expanding business from Japan to global such as USA and UK
    • Example of global sustainable business
    • Successful international business.
    • Simple, yet global.
    • Recycology study.
    • The Ginza is Tokyo's most famous shopping, dining and entertainment district, featuring several department stores, boutiques, art galleries, restaurants and cafes. There are many interesting places as.
    • Muji Store: Japanese household goods, clothes and snacks.
    • Sony Building: all the very latest Sony gadgets are on display there.
    • Printemps department store: is a department store chain from Paris offers fashion, accessories, foods and restaurants.
    www. wikipedia .com/
  • Surprise Mission
    • Report and present on the value your group pursue
    • Explain how your 1,000 yen was spent
    • Justify why your method is the best
    Surprise Mission
  • Surprise Mission
    • Given 1,000 Yen !!
    • Get the most value out of it
    • Drop off at Ginza, given half a day
  • Surprise Mission
    • Values are not restricted, they can be
      • Quantity
      • Quality
      • And Others
    • Get to know the value of 1,000 yen in Tokyo
    • Enhance creativity and exploring habit
    • Turns problem into opportunity
  • COST per HEAD 36 THB/ ¥ 100 : Thai Farmer Bank's exchange rate as of 5 th Nov 2010 Item Price Unit Price2 Forex Japan Rail Pass 28,300.00 1 ¥ 28,300.00 ฿ 10,188.00 National Science Museum 500.00 1 ¥ 500.00 ฿ 180.00 Sumo Second Floor 2,100.00 1 ¥ 2,100.00 ฿ 756.00 Nekorobi Cat Café 1,000.00 1 ¥ 1,000.00 ฿ 360.00 Tokyo Port Museum 160.00 1 ¥ 160.00 ฿ 57.60 Hotel 6 days ( ¥ 15,000 x 6) 15,000.00 6 ¥ 90,000.00 ฿ 32,400.00 Meal (Optional) 2,000.00 12 ¥ 24,000.00 ฿ 8,640.00 Total ¥146,060.00 ฿ 52,581.60 Airplane Ticket (Optional) ฿ 25,000.00 Grand Total ฿ 77,581.60
  • Ms.Sanja Rikanovic (San-ya) Ms.Pijitra Sae-Lim (Annie) Ms.Meijun Lou (Doo-Dee) Mr.Grida Mahakijpaisaln (Aui) Ms.Chantana Phatthananuchok (Benz) Group 1 Staffs (please see 3I’s in video)