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Product instructions: The missing piece of the customer experience webinar

by Content Strategy Consultant at Self Employed (Business) on Feb 04, 2014

  • 1,421 views

The total customer experience is critical to the success of a company; it relates tightly to customer loyalty and increased sales. Companies with better customer experience see their revenues improve ...

The total customer experience is critical to the success of a company; it relates tightly to customer loyalty and increased sales. Companies with better customer experience see their revenues improve through increased spending from existing customers and reduced customer churn.

Product instructions are part of the Use cycle of the customer experience but how do you know if they are meeting the needs of your customers?

Learn more about:
• What your customers think about your product instructions:
o 95% of your customers are using the product instructions
o 71% of your customers think if the instructions are confusing or incomplete, the overall quality of the product is poor
o 71% of your customers think clear instructions means a company cares about them
• What good product instructions include and why
• 5 signs your product instructions are hurting the customer experience

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Product instructions: The missing piece of the customer experience webinar Product instructions: The missing piece of the customer experience webinar Presentation Transcript