Nonprofit Ideas for Op-eds and Guest Columns

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A presentation shared at the AAJA Media Access Workshop on March 29, 2014 at the Academy of Art University in San Francisco.

A presentation shared at the AAJA Media Access Workshop on March 29, 2014 at the Academy of Art University in San Francisco.

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  • Thank you to AAJA. Thank you to the WK Kellogg Foundation.
  • Why diversity is so important
  • Greg’s op-ed on Senkaku/Diaoyu Islands. Walter Hatch on China, S. Korea and Japan’s new leadership.
  • Greg’s op-ed on Senkaku/Diaoyu Islands. Walter Hatch on China, S. Korea and Japan’s new leadership.
  • Greg’s op-ed on Senkaku/Diaoyu Islands. Walter Hatch on China, S. Korea and Japan’s new leadership.
  • Diagram an op-ed. Short lead. Main argument within first 150 words. Propose solutions.
  • Stats on Twitter accounts. Screenshot of ArsalanIfthikar

Transcript

  • 1. News Op-ed Less work. Reporter writes story. More work. You write and pitch op-ed. Less control. Reporter controls story. More control. You shape your message. Topic benefits from objective observer Topic benefits from your perspective
  • 2. Editorial: The position of the newspaper, always written by the editorial board. No byline. There is no such thing as a “guest editorial.” Staff or syndicated column: Opinion pieces written by staff or syndicated writers. Byline will say “staff column” or “syndicated column” Op-ed or Guest Column: Opinion pieces written by members of the community. Byline may say “Special to” or “Guest columnist.” Letters to the editor: Responses to previously published news or opinion articles
  • 3. Via Monica Ellenbaas of Youth Eastside Services in Bellevue, Wash.
  • 4. “ ”Compassion and hope for parents who abuse
  • 5. “ ”How raising the minimum wage to $15 would hurt a nonprofit
  • 6. “ ”“Show respect for fast-food workers with sufficient pay
  • 7. http://www.aaja.org/join-aaja/
  • 8. Short lede, ~100 words Main argument Research supporting your argument Propose solutions Ending, kicker or call to action
  • 9. http://seati.ms/opedguide http://bit.ly/n3conoped http://www.chicagotribune.com/news/opinion/c hi-manuscriptemail,0,7050649.customform
  • 10. Easier • Local ethnic print publications • Hyperlocal websites: Patch.com • Ethnic national websites • Business journals: San Francisco or San Jose Business News • National websites: Huffington Post Harder • Daily metropolitan newspapers • National newspapers
  • 11. http://www.sfgate.com/submissions/ http://www.mercurynews.com/ci_13052520 http://www.huffingtonpost.com/contact/ http://www.8asians.com/write-for-8asians/
  • 12. http://austinkleon.com/show- your-work/
  • 13. http://bit.ly/opedaajasf