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Social Media Best Practices Final

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Social Media Best Practices from MarketingProfs Digital Marketing Forum with Sharon Mostyn, Jeff Cohen, and Alan Belniak

Social Media Best Practices from MarketingProfs Digital Marketing Forum with Sharon Mostyn, Jeff Cohen, and Alan Belniak


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  • 1. Social Media Best Practices MarketingProfs Digital Marketing Forum 2011Jeffrey L. Cohen, Social Media Marketing Manager Austin TX Howard, Merrell & Partners
  • 2. @jeffreylcohen @sharonmostyn @abelniak
  • 3. What is Social Media?Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 4. http://www.flickr.com/photos/sin_agua/1261025867/
  • 5. http://www.flickr.com/photos/antichrist/110333106/
  • 6. http://www.flickr.com/photos/seanosullivan/134424999/
  • 7. http://www.flickr.com/photos/altamiranopics/4427555766/
  • 8. http://www.flickr.com/photos/spelio/3458127832/
  • 9. http://www.flickr.com/photos/stuffandnonsense/3106026995/
  • 10. Why Social Media?Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 11. http://www.flickr.com/photos/alexpatterson/2078963636/
  • 12. http://www.flickr.com/photos/22240293@N05/3845692998/
  • 13. • Leverage expertise and content • Expands presence • Helps search results • Build businessJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 14. It All Starts with a PlanJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 15. • Discovery • Goals • Content • MeasurementJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 16. But I Have a WebsiteJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 17. • Message must be clear • Site must be professional • Organize like a customer • Provide clear pathsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 18. To Blog or Not to BlogJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 19. • Blog on your own domain • Commit to blogging • Create editorial calendar • Answer questionsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 20. Tweeting Tweets on TwitterJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 21. • Share information of value • Follow people of interest • Be consistent • Ask and answer questionsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 22. Facing Up to FacebookJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 23. • Share content on Page • All customer touch points • Offer value to followers • Specials okayJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 24. The Business of LinkedInJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 25. • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriatelyJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 26. CommunitiesJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 27. • Build loyalty, advocacy • Encourage sharing • Huge cost savings • Capture all conversationsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 28. More Than 2 Billion YouTube Views Per DayJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 29. • Branded channel • Best video hosting • More video views • Moderate commentsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 30. Resources• http://www.dpgraph.com • http://twitter.com/#!/methodtweet• http://www.boredofsouthsea.co.uk • http://wthashtag.com• http://www.freshbooks.com • http://twitter.com/#!/ducttape/smallbiz• http://www.riverpoolsandspas.com/blog • http://wefollow.com• http://blog.hubspot.com • http://www.facebook.com/Cisco• http://www.blogsouthwest.com • http://www.facebook.com/WaltDisneyWorld• http://blog.blueskyfactory.com • http://www.facebook.com/7NEWS• http://blogs.indium.com • http://www.facebook.com/PrecisePet• http://www.fiskateers.com/blog • http://communities.ptc.com• http://twitter.com/#!/marketingprofs • http://www.moneymindedmoms.com• http://twitter.com/#!/mackcollier • http://thinkpassenger.com• http://twitter.com/#!/starbucks • http://www.youtube.com/cisco• http://twitter.com/#!/1stmarinerbank • http://www.youtube.com/storm
  • 31. Austin Photos• Chuy’s: http://www.flickr.com/photos/tadsonbussey/91067875/• Sandy’s Frozen: http://www.flickr.com/photos/tadsonbussey/91068479/• Austin Motel: http://www.flickr.com/photos/mroczknj/3594236112/• County Line: http://www.flickr.com/photos/amanderson/4381092048/• Spec’s: http://www.flickr.com/photos/orangecracker/2091162589/• The Hideout: http://www.flickr.com/photos/potteryandeverythingelse/ 2542621695/• Matt’s Famous: http://www.flickr.com/photos/bill78704/4274310187/• Big Tex: http://www.flickr.com/photos/technosailor/3357067236/• Groovy Mechanics: http://www.flickr.com/photos/mag3737/514032194/• Magnolia Cafe: http://www.flickr.com/photos/lenore-m/2080145542/• Bone Shack: http://www.flickr.com/photos/smason/1216343450/• Pig: http://www.flickr.com/photos/smason/166946415/
  • 32. THANKS!@jeffreylcohen @sharonmostyn @abelniak