Social Media                            Best Practices                                      MarketingProfs                ...
@jeffreylcohen                 @sharonmostyn                                 @abelniak
What is                           Social Media?Jeffrey L. Cohen, Social Media Marketing Manager            Howard, Merrell...
http://www.flickr.com/photos/sin_agua/1261025867/
http://www.flickr.com/photos/antichrist/110333106/
http://www.flickr.com/photos/seanosullivan/134424999/
http://www.flickr.com/photos/altamiranopics/4427555766/
http://www.flickr.com/photos/spelio/3458127832/
http://www.flickr.com/photos/stuffandnonsense/3106026995/
Why                           Social Media?Jeffrey L. Cohen, Social Media Marketing Manager            Howard, Merrell & P...
http://www.flickr.com/photos/alexpatterson/2078963636/
http://www.flickr.com/photos/22240293@N05/3845692998/
• Leverage expertise and                            content                         • Expands presence                    ...
It All Starts                             with a PlanJeffrey L. Cohen, Social Media Marketing Manager            Howard, M...
• Discovery                         • Goals                         • Content                         • MeasurementJeffrey...
But I Have                              a WebsiteJeffrey L. Cohen, Social Media Marketing Manager            Howard, Merre...
• Message must be clear                          • Site must be professional                          • Organize like a cu...
To Blog or                            Not to BlogJeffrey L. Cohen, Social Media Marketing Manager            Howard, Merre...
• Blog on your own domain                          • Commit to blogging                          • Create editorial calend...
Tweeting Tweets                          on TwitterJeffrey L. Cohen, Social Media Marketing Manager            Howard, Mer...
• Share information of value                         • Follow people of interest                         • Be consistent  ...
Facing Up to                             FacebookJeffrey L. Cohen, Social Media Marketing Manager            Howard, Merre...
• Share content on Page                          • All customer touch points                          • Offer value to fol...
The Business                            of LinkedInJeffrey L. Cohen, Social Media Marketing Manager            Howard, Mer...
• Profiles are the beginning                        • Connect with others                        • Find groups of interest ...
CommunitiesJeffrey L. Cohen, Social Media Marketing Manager            Howard, Merrell & Partners
• Build loyalty, advocacy                          • Encourage sharing                          • Huge cost savings       ...
More Than                             2 Billion                             YouTube                          Views Per Day...
• Branded channel                          • Best video hosting                          • More video views               ...
Resources•   http://www.dpgraph.com                  •   http://twitter.com/#!/methodtweet•   http://www.boredofsouthsea.c...
Austin Photos•   Chuy’s: http://www.flickr.com/photos/tadsonbussey/91067875/•   Sandy’s Frozen: http://www.flickr.com/photos...
THANKS!@jeffreylcohen   @sharonmostyn   @abelniak
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
Social Media Best Practices Final
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Social Media Best Practices Final

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Social Media Best Practices from MarketingProfs Digital Marketing Forum with Sharon Mostyn, Jeff Cohen, and Alan Belniak

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Social Media Best Practices Final

  1. 1. Social Media Best Practices MarketingProfs Digital Marketing Forum 2011Jeffrey L. Cohen, Social Media Marketing Manager Austin TX Howard, Merrell & Partners
  2. 2. @jeffreylcohen @sharonmostyn @abelniak
  3. 3. What is Social Media?Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  4. 4. http://www.flickr.com/photos/sin_agua/1261025867/
  5. 5. http://www.flickr.com/photos/antichrist/110333106/
  6. 6. http://www.flickr.com/photos/seanosullivan/134424999/
  7. 7. http://www.flickr.com/photos/altamiranopics/4427555766/
  8. 8. http://www.flickr.com/photos/spelio/3458127832/
  9. 9. http://www.flickr.com/photos/stuffandnonsense/3106026995/
  10. 10. Why Social Media?Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  11. 11. http://www.flickr.com/photos/alexpatterson/2078963636/
  12. 12. http://www.flickr.com/photos/22240293@N05/3845692998/
  13. 13. • Leverage expertise and content • Expands presence • Helps search results • Build businessJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  14. 14. It All Starts with a PlanJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  15. 15. • Discovery • Goals • Content • MeasurementJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  16. 16. But I Have a WebsiteJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  17. 17. • Message must be clear • Site must be professional • Organize like a customer • Provide clear pathsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  18. 18. To Blog or Not to BlogJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  19. 19. • Blog on your own domain • Commit to blogging • Create editorial calendar • Answer questionsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  20. 20. Tweeting Tweets on TwitterJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  21. 21. • Share information of value • Follow people of interest • Be consistent • Ask and answer questionsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  22. 22. Facing Up to FacebookJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  23. 23. • Share content on Page • All customer touch points • Offer value to followers • Specials okayJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  24. 24. The Business of LinkedInJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  25. 25. • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriatelyJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  26. 26. CommunitiesJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  27. 27. • Build loyalty, advocacy • Encourage sharing • Huge cost savings • Capture all conversationsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  28. 28. More Than 2 Billion YouTube Views Per DayJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  29. 29. • Branded channel • Best video hosting • More video views • Moderate commentsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  30. 30. Resources• http://www.dpgraph.com • http://twitter.com/#!/methodtweet• http://www.boredofsouthsea.co.uk • http://wthashtag.com• http://www.freshbooks.com • http://twitter.com/#!/ducttape/smallbiz• http://www.riverpoolsandspas.com/blog • http://wefollow.com• http://blog.hubspot.com • http://www.facebook.com/Cisco• http://www.blogsouthwest.com • http://www.facebook.com/WaltDisneyWorld• http://blog.blueskyfactory.com • http://www.facebook.com/7NEWS• http://blogs.indium.com • http://www.facebook.com/PrecisePet• http://www.fiskateers.com/blog • http://communities.ptc.com• http://twitter.com/#!/marketingprofs • http://www.moneymindedmoms.com• http://twitter.com/#!/mackcollier • http://thinkpassenger.com• http://twitter.com/#!/starbucks • http://www.youtube.com/cisco• http://twitter.com/#!/1stmarinerbank • http://www.youtube.com/storm
  31. 31. Austin Photos• Chuy’s: http://www.flickr.com/photos/tadsonbussey/91067875/• Sandy’s Frozen: http://www.flickr.com/photos/tadsonbussey/91068479/• Austin Motel: http://www.flickr.com/photos/mroczknj/3594236112/• County Line: http://www.flickr.com/photos/amanderson/4381092048/• Spec’s: http://www.flickr.com/photos/orangecracker/2091162589/• The Hideout: http://www.flickr.com/photos/potteryandeverythingelse/ 2542621695/• Matt’s Famous: http://www.flickr.com/photos/bill78704/4274310187/• Big Tex: http://www.flickr.com/photos/technosailor/3357067236/• Groovy Mechanics: http://www.flickr.com/photos/mag3737/514032194/• Magnolia Cafe: http://www.flickr.com/photos/lenore-m/2080145542/• Bone Shack: http://www.flickr.com/photos/smason/1216343450/• Pig: http://www.flickr.com/photos/smason/166946415/
  32. 32. THANKS!@jeffreylcohen @sharonmostyn @abelniak
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