Sharon's Spectacular Portfolio
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Sharon's Spectacular Portfolio

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Here is a look at some of the amazing projects I have worked on.

Here is a look at some of the amazing projects I have worked on.

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Sharon's Spectacular Portfolio Sharon's Spectacular Portfolio Document Transcript

  • SHARON MOORE Marketing Specialist with a Passion for Social Media, Public Relations, and Hospitality Marketing is a constantly changing environment. As a professional in the marketing world, I know how important it is to be creative, innovative, and open to new ideas. Utilizing marketing techniques with social media platforms, I assist clients in increasing their traffic while lowering their costs. This portfolio illustrates many of the projects that I have worked on, which include: In This Portfolio: Organizations  Projects I have Coordinated  Media Outlets I have worked with  Social Media Experience  Blog Posts I have Written  Press Releases I have Written  Recommendation's
  • PUBLIC RELATIONS SeaWorld Orlando As the Public Relations Intern for SeaWorld Orlando, I have had the opportunity to gain experience through working with different departments on a variety of projects, which include:  Maintaining Overall Media Coverage for SeaWorld Orlando  Maintaining the Press Release Distribution Blog  Creating and Maintaining a Blog Calendar for InsideSeaWorld.com and InsideConservation.com    Drafting and Publishing Blog Posts  for InsideSeaWorld.com and InsideConservation.com  Drafting and Distribution Press Releases to the Media Escorting Media Through SeaWorld, Aquatica, SeaWorld’s WaterPark, and Discovery Cove  Maintaining and Updating SeaWorld Media Contact List Assisting with SeaWorld Social Media, Including Facebook, Twitter, Pinterest, and Instagram. Distributing Press Materials to Media Outlets as Needed
  • PUBLIC RELATIONS SeaWorld Orlando - Antarctica: Empire of the Penguin A Antarctica: Empire of the Penguin Construction Tour  Media Attended: 50 Outlets  Total Viewership: 24,066,635 Antarctica: Empire of the Penguin Media Day  Media Attended: 120 Outlets  Total Viewership: 160,972,095 ntarctica: Empire of the Penguin is the largest expansion in SeaWorld’s history and includes the all-new attraction, restaurant, and merchandise locations. As a member of the public relations team, I helped generate excitement for this attraction by organizing two major media events: construction tours of Antarctica and pre-opening media previews. Representatives in attendance included local and national television stations, local and national newspapers, and key bloggers. Since the grand opening, I continue to host media at Antarctica through tours and events. Antarctica: Empire of the Penguin Media Tours
  • PUBLIC RELATIONS SeaWorld Orlando—Events Antarctica/ Summer Nights Kick-Off Event When the sun goes down at SeaWorld Orlando, a whole new world is revealed! To kick-off Summer Nights at SeaWorld, I coordinated an event for our local bloggers who focus on family and theme parks. These bloggers experienced all the unique offerings that Summer Nights has to offer, including: Sea Lions Tonite, Shamu Rocks, and the all-new Antarctica: Empire of the Penguin.  Number of Outlets Attended: 29  Total Viewership: 250,000+
  • PUBLIC RELATIONS SeaWorld Orlando—Media Outlets I Have Worked With:  WESH 2 News  MiceChat.com  The Mom Maven  WFTS—Action News  Theme Park Insider  Dr. Mommy  WOFL—My Fox Orlando  Central Florida Top 5  My Sentiments ExactLee  Examiner.com  Behind the Thrills  Double Duty Mommy  USA Today—Sarah and Leah Sekulka  The Disney Blog  The Mom Buzz  Orlando Informer  Not Your Typical Mommy  Orlando Attractions Magazine  Theme Park Review  Miami Mommy Savings  Tampa Bay Times  Thrill Geek  Zannaland.com  The Orlando Sentinel  AllEars,net   InsidetheMagic.net The Central Florida Future Circulation: 7,000 Unique Monthly Visitors: 54,938 Viewership: 82,792 Revenue: $32,047
  • SOCIAL MEDIA SeaWorld Orlando A s a member of the SeaWorld Orlando public relations team, I have the opportunity to strategize and implement ideas on several of our social media pages, including Facebook, Twitter, and Instagram. During one week in particular, my posts contributed to one of the largest increases in social media activity for the Facebook pages of SeaWorld Orlando, Discovery Cove, and Aquatica, SeaWorld’s Waterpark.
  • BLOG POSTS SeaWorld Orlando Hidden Secrets at SeaWorld Orlando’s Antarctica: Empire of the Penguin For those who have already experienced Antarctica: Empire of the Penguin, did you know that there are hidden elements throughout this all-new attraction? For example, this hidden Shamu is etched into the 10 to 50-foot glaciers, but do you know where? Even to a skillful eye, this killer whale is tough to uncover. Were you able to find it? SPOILER ALERT: stop reading if you want to find it on your own. And read on if you want to find out where. The secret Shamu is hidden behind South Pole Beverages in the plaza area of Antarctica: Empire of the Penguin shown below! If you already knew that, then you have a really sharp eye! This is not the only hidden gem inside of Antarctica: Empire of the Penguin. You can also find a king penguin carved into the rockwork somewhere at Antarctica: Empire of The Penguin. The next time you’re at Antarctica see if you can spot it. Stay tuned to the SeaWorld Orlando Facebook page for more Penguin Puzzlers and to find out the location of the hidden king penguin. Antarctica: Empire of the Penguin – Now Open – will transport you into a rarely seen, icy world. You’ll feel the majestic grandeur of the South Pole and see it through the eyes of a hero penguin named Puck on a first-of-its-kind family ride. You’ll explore a massive penguin colony in an expanse that envelops you in cool extremes, both above and below the penguins’ icy world. It’s a must-see, one-of-a-kind theme park experience only at SeaWorld in Orlando. A Sampling of the Amazing Food from Antarctica: Empire of the Penguin In 1959, 12 countries signed the Antarctic Treaty, which preserved the continent of Antarctica for peaceful purposes only. Since 1959, the number of countries that have signed the treaty has grown to 50. With so many countries a part of this beautiful continent, the cuisine that can be found there is quite diverse. This diversity inspired the menu for Expedition Café, our new, marketplace style restaurant in Antarctica: Empire of the Penguin. Here is a sneak peek at some of the delicious food that you will find on your expedition: The American station features: Southern fried or savory baked chicken and your choice of mashed potatoes and “… diversity gravy, baked macaroni and cheese, french fries, corn on the inspired the cob, and biscuits. menu for Expedition Café The Asian station includes popular Asian cuisine such as: pepper steak, orange chicken, gluten free teriyaki chicken, shrimp lo mein, rice and, of course, a fortune cookie that feature customized fortunes at Antarctica! The Italian station is filled with hearty pasta dishes, such as: spaghetti and meatballs, italian sausage sandwich platter and garden lasagna. And for our junior explorers, each station features a customizable Shamu kids meal for just $5.99! Antarctica: Empire of the Penguin – opening this Friday! – will transport you into a rarely seen, icy world. You’ll feel the majestic grandeur of the South Pole and see it through the eyes of a hero penguin named Puck on an exhilarating, firstof-its-kind family ride. You’ll explore a massive penguin colony in an expanse that envelops you in cool extremes, both above and below the penguins’ icy world. It’s a mustsee, one-of-a-kind theme park experience only at SeaWorld in Orlando, officially opening on May 24.
  • BLOG POSTS SeaWorld Orlando SeaWorld Orlando and Southwest Airlines Debut New Penguin One Plane Summer Nights at SeaWorld Orlando Starts This Weekend Did you know that penguins can now fly? It’s true, with the introduction of Penguin One—a Boeing 737-700 featuring images of one of our most iconic and beloved animals, penguins! Earlier this morning, we marked our 25-year partnership with Southwest Airlines by revealing this new aircraft at a ceremony at Orlando International Airport (MCO). When the sun goes down at SeaWorld Orlando, a new world of fun and adventure comes to life.Summer Nights at SeaWorld Orlando is a nighttime spectacular that includes incredible shows, an all-new attraction, thrilling coasters under the stars, and a nightly Shamu show that ends with a bang. During Summer Nights –- June 22 through August 11 -- SeaWorld is open until 10 p.m., providing even more time for you to play. In attendance were real penguins, Southwest and SeaWorld Employees, community members, and executives, including Southwest Airlines Chairman, President, and CEO Gary Kelly, and SeaWorld Parks & Entertainment President and CEO, Jim Atchison. The featured penguin species seen on the aircraft is a gentoo, one of the species found at SeaWorld Orlando’s all-new attraction, Antarctica: Empire of the Penguin™. The attraction includes a first-of-its-kind family ride that transports guests into the penguins’ icy world, all seen through the eyes of very special penguin Puck – also a gentoo penguin! This morning’s ceremony celebrated the spirit of SeaWorld’s penguins in full “Pete and Penny “Tuxedo” theme, as attendees waved Penguin, a pair of black-and-white pom poms, enjoyed Magallenic penguins, black-and-white-themed snacks, and cheered as Pete and Penny Penguin, a christened the aircraft pair of Magallenic penguins, christened along with both the aircraft along with both companies companies CEOs.” CEOs. The plane, filled with Southwest and SeaWorld Employees, will also make stops in two other SeaWorld cities later today, San Antonio and San Diego. In celebration of Penguin One, for three days only, Customers will receive a special offer when they book a flight, hotel, and theme park vacation package for three or more nights to select SeaWorld Parks in Orlando, San Diego, or San Antonio. Customers will save up to $100 per hotel reservation ($20 per night) when using promotion code 72HRSEA at the time of booking. VisitSouthwest.com for more details. Enter for your chance to win special Penguin One goodies sent straight to your home by visiting SeaWorld Orlando's "Dive Deeper" tab Facebook and entering for your chance to win our Weekly FREEze Giveaway! For more information about our parks, visit SeaWorld Orlando or SeaWorld San Diego. Headlining Summer Nights is the all-new Antarctica: Empire of the Penguin, where you can experience the epic world of Antarctica through the eyes of a special hero penguin named Puck. Sea Lions Tonite, a hilarious, satirical show featuring Clyde and Seamore spoofing the other SeaWorld shows that will “Sea Lions Tonite, a have you in stitches. hilarious, satirical show Shamu Rocks, a larger-than-life experience where guests watch majestic killer whales perform amazing behaviors choreographed to a rock-n-roll beat featuring Clyde and Seamore spoofing the other SeaWorld shows that will have you in stitches.” New this year! Join the Party with Shamu & Friends as they dance the night away at the front of the park’s Village Square located at the front of the park. The party begins every night one hour prior to park close and continues 30 minutes after park closing. The Party features an emcee on stilts who fills the square with music that the whole family can dance to, including popular line dancing songs and party favorites. With countless bubbles floating overhead and music wafting through the air, this celebration of summer is sure to provide non-stop fun for all ages. Summer Nights at SeaWorld, plus the epic, new Antarctica: Empire of the Penguin – the coldest theme park attraction in Orlando – coupled with amazing admission offers and values, makes the park a must-see for locals and residents this summer. The best admission deals can be found online at SeaWorldOrlando.com.
  • PRESS RELEASES SeaWorld Orlando Celebrate the Fourth of July at SeaWorld Orlando's Summer Nights ORLANDO, Fla. (June 24, 2013) – Celebrate Independence Day at SeaWorld® with a special Fourth of July extravaganza and even more Summer Nights fun next Thursday, July 4! During Summer Nights, SeaWorld is open from 9 a.m. until 10 p.m. so there’s plenty of time to explore the sea’s mysteries, learn about amazing animals, challenge thrilling rides and watch incredible shows. What better way to celebrate the holiday than with traditional American fare? From July 3-6, a variety of all-American food will be served along Bayside Pathway, including bacon cheeseburgers, foot-long hot dogs, BBQ pulled pork sandwiches and kid meals, too. And guests can enjoy the park even later on the Fourth of July. SeaWorld Orlando will be open until 11 p.m. giving families more time to experience the all-new Antarctica: Empire of the Penguin, ride the coasters under the stars and enjoy the amazing Summer Nights shows, Sea Lions Tonite and Shamu Rocks. There’s no other place to get your fireworks fix than at SeaWorld’s Fourth of July celebration during Summer Nights! Beginning at 9:30 p.m., there will be an extraordinary performance at SeaWorld’s Bayside Stadium by SeaWorld Celebration Singers, an ensemble group of singers and a nine-piece band, who will perform a variety of popular music ranging from traditional marches and patriotic tunes to classical favorites. The Fourth of July celebration culminates with awe-inspiring fireworks at 10 p.m. Additional details: Headlining Summer Nights is the all-new Antarctica: Empire of the Penguin, where guests can experience the epic world of Antarctica through the eyes of a special hero penguin named Puck; and Sea Lions Tonite, a hilarious, satirical show featuring Clyde and Seamore spoofing the other daytime SeaWorld shows that will have everyone in stitches. New this year! Join the Party with Shamu & Friends as they dance the night away at the front of the park’s Village Square. The Party features an emcee on stilts who fills the square with music that the whole family can dance to, including popular line dancing songs and party favorites. With countless bubbles floating overhead and music wafting through the air, this celebration of summer is sure to provide non-stop fun for all ages! The Party begins every night one hour prior to park close and continues 30 minutes after park closing. Rock the night away with Shamu during a spectacular killer whale show with more flash – and certainly more splash – than a rock concert! Shamu Rocks is a high-energy celebration of unprecedented proportions, combining awe-inspiring killer whales with a stunning light show, water fountain display and music from some of the hottest rock stars in the industry. And new this year is an electrifying twist on this classic favorite! The final Shamu Rocks show of the night includes a rockin' fireworks finale will light up the night sky. For more information go to SeaWorldOrlando.com. -- SeaWorld --
  • PRESS RELEASE PRESS RELEASES SeaWorld Orlando SeaWorld Orlando Celebrate the Fourth of July at SeaWorld Orlando's Summer Nights Broadcast Coverage: 7 hits  Estimated Viewership: 188,972  Estimated Ad Value: $77,106.15 Online Coverage: 33 Posts  Estimated Viewership: 16,625,712
  • PRESS RELEASES SeaWorld Orlando SeaWorld Orlando Animal Rescue Team Returned Three Sea Turtles This Morning June 27, 2013 (Orlando, Fla.) – Three Kemp’s Ridley sea turtles were returned to Playalinda Beach at Canaveral National Seashore in Titusville on Florida’s central east coast, this morning after rehabilitating at SeaWorld Orlando for several months. The sea turtles were part of 36 brought to SeaWorld Orlando on December 23, 2012, by the U.S. Coast Guard, after being rescued from cold stress just off the coast of Cape Cod, Mass. Due to the effects of cold stress, two of the turtles developed pneumonia and the third had small wounds to its carapace. As of today, 34 of the 36 sea turtles have been returned. The Kemp’s Ridley sea turtles measured approximately 70 inches in length and weighed 7 – 10 pounds, all gaining approximately 3-6 pounds while in SeaWorld’s care. After being medically cleared for today’s return, the park’s Animal Rescue Team transported the turtles to Playalinda Beach at Florida’s Canaveral National Seashore. In collaboration with the government and other members of accredited stranding networks, SeaWorld Parks & Entertainment operates one of the world’s most respected programs to rescue ill and injured marine animals, with the goal to rehabilitate and return to the waters. SeaWorld animal experts have helped more than 22,000 animals in need - ill, injured, orphaned and abandoned - for more than four decades. So far this year, SeaWorld Orlando has rescued 45 sea turtles and returned 35. If you see an injured marine animal, you can help by calling the FWC hotline at 1(888) 404-3922 or by dialing *FWC on a cellular device. All turtle rescue footage produced by SeaWorld under FWS Permit Number MA7701911 Photo caption: SeaWorld Orlando’s Animal Rescue Team today returned three Kemp’s Ridley sea turtles to the waters at Canaveral National Seashore in Florida following months of rehabilitation at SeaWorld Orlando. Broll includes:   SeaWorld’s Animal Rescue Team loading sea turtles into SeaWorld Rescue vehicle. SeaWorld Animal Rescue Team returning three Kemp’s Ridley sea turtles to the ocean at Canaveral National Seashore on the east coast of Florida. For more information, contact: SeaWorld Communications: SWO.PR@seaworld.com or (407) 363-2280
  • PRESS RELEASES SeaWorld Orlando SeaWorld Orlando Animal Rescue Team Returned Three Sea Turtles This Morning Broadcast Coverage: 27 hits  Estimated Viewership: 1,552,342  Estimated Ad Value: $518,259.45 Online Coverage: 22 Posts  Estimated Viewership: 22,494,571
  • ADDITIONAL SOCIAL MEDIA Orlando Young Professionals As the volunteer social media manager for the Orlando Young Professionals, a local networking group, I am responsible for maintaining our groups social media platforms. After a year, I increased our total reach by 700% and our total likes on Facebook by 500%. Twitter Facebook LinkedIn
  • ADDITIONAL SOCIAL MEDIA Sebastian Haul Fund The Sebastian Haul Fund is a non-profit organization that helps greyhound dogs get to their forever homes. As the social media manager, I have helped increase engagement on their Facebook page by 150% and reach by 50%. Additionally, I have established new social platforms on Pinterest and LinkedIn. By increasing Sebastian Haul Fund’s overall social media reach, over 350 greyhounds have made it to their forever homes .
  • ADDITIONAL SOCIAL MEDIA Piglet’s Pantry A s the social media manager for Piglet’s Pantry, a family owned pet supply store in Mt. Dora, Fl., I responsible for strategizing and implementing ideas on their Facebook. In the one month since I have joined Piglet’s Pantry, I have increase their engagement by 75% and their total reach by 50%. I am currently working on establishing new platforms on Pinterest and Twitter to help increase their engagement.
  • CONTENT EDITOR EPCOTLEGACY.COM Original Content My Edits As Published “If You Can Dream it, Then You Can do It” “Additionally, she’s also met tight deadlines and exceeded expectations in returning project assignments” - Joshua Harris, EpcotLegacy.com EpcotLegacy.com is a website dedicated to the history, heritage, and future of Epcot at Walt Disney World. As the content editor EpcotLegacy.com, I am responsible for editing and finalizing all content before it is published on the website. As a proud theme park geek, I strive to make sure that the content we produce and publish is accurate and reflects the amazing history that is Epcot.
  • EVENTS/NETWORKING EVENTS ATTENDED  Social Media Success Summit 2013  IAAPA Attractions Expo 2010, 2011 & 2012  Invention to Venture: Central Florida—2011 at an event hosted by a local young  How Wyndham Sells - 2012 professional association, she walked  IBM Smarter Commerce: Global Summit 2012 Orlando  D23 Expo—2009, 2011  TEA Events: SeaWorld Turtle Trek Tour and Networking Event— 2012; TEA Eastern Division Tour & Mixer at LEGOLAND Florida 2013; TEA Eastern Division Mixer – Universal Orlando TRANSFORMERS: The Ride-3D; Behind the Scenes Mixer and Tour of SeaWorld’s Antarctica, Empire of the Penguin “When Sharon represented Chatter Buzz away with three job offers. “ - Ashley Cisneros, Co-Founder Chatter Buzz Media
  • RECOMMENDATIONS Chatter Buzz—Sales and Marketing Specialist “Sharon Moore-Smith is an absolute gem and has been an invaluable asset to Chatter Buzz Media since she first joined the company as an intern in May 2012. As our in-house sales and marketing guru, Sharon has a knack for conducting intensive research, developing informationrich social media and website audits, creating engaging client presentations, proposals and more. Sharon was the very first presenter in our Chatter Buzz Academy series and presented an excellent workshop on sales strategies and how to lead successful sales calls. She even went above and beyond the call of duty to author an amazing Sales Guide, and had copies ready for each staff member during the presentation. Sharon is a natural overachiever. When we asked each intern to write at least one blog post per week, Sharon delivered three, with many more ideas jotted down on her notebook. When Sharon represented Chatter Buzz at an event hosted by a local young professional association, she walked away with three job offers. When we were in the final stretch of competing in Social Madness, a social media contest for companies, Sharon came up with an innovative idea. She created a ‘Flat Yogi’ – a small cut-out of our mascot, Yogi the Publicity Pug, to take along with her on a weekend trip to New York City. Sharon called her campaign, The Adventures of Yogi, and took Instagram photos of Yogi at different locations in New York City. Chatter Buzz followers were able to watch Yogi’s adventures via Twitter, Facebook, Google+ and more. Sharon’s innovative idea generated a significant increase in followers for the company, and led us to win the competition for the Orlando small business category. Sharon never ceases to amaze us – with her sales expertise, her mastery of all things Disney, and her outgoing personality. We’re lucky to have her!” Ashley Cisneros Co-founder, Chatter Buzz Media
  • RECOMMENDATIONS “Sharon was tasked with increasing OYP’s reach through social media outlets. Within the short amount of time she has worked with us, she has presented a very clear and aggressive plan, and has implemented the plan flawlessly. We have seen exponential increases in activity on our website, social media pages, and generating buzz for our organization. She is an extremely professional individual that produces results. Joseph Mera President, Orlando Young Professionals “I couldn’t be more satisfied with work the Sharon is doing for my site. She’s been amazingly accurate and precise with her editing abilities and has a willingness to learn new software/ processes for the job. Additionally, she’s also met tight deadlines and exceeded expectations in returning project assignments.” Joshua L. Harris Epcotlegacy.com “Sharon Moore is a take charge personality who is able to handle many people and challenges at once while at the same time is adept at working with peers by identifying and playing off of other's strengths. I partnered with Sharon as a facilitator of the new hire orientation program at Disney's Hollywood Studios. Together we were able to manage groups of 30 new cast members as we led them through a 5 hour memorized & scripted theme park tour while maintaining the groups interest, and identifying and correcting any issues with the group. Sharon's passion and personality as well as her love of telling stories and building personal connections with those under her made each day of work with her an adventure and a pleasure. I highly recommend Sharon for any endeavor she wishes to embark.” Damon C. Smith Manager, Walt Disney Imagineering “Sharon is a highly engaged and professional student who won an important competition in my class - her team finished 1st among over 200 eligible projects! I am extremely impressed by her creativity, resourcefulness and maturity. I'm confident that she will be successful in all of her professional endeavors.” Cameron Ford Associate Professor, University of Central Florida
  • Sharon Moore Sales and Social Media Marketing Specialist Sharon.Moore05@gmail.com (407) 765-0092 Facebook: Sharon Moore-Smith Twitter.com/SharonMoore05 LinkedIn: http://www.linkedin.com/in/sharonmoore05