StartupRootssg                               a recollection of the past 3 monthsTuesday, February 14, 2012
Joined a very early stage startup                             as a marketing & customer dev intern                        ...
Got a taste of wire-framing:Tuesday, February 14, 2012
Discovered what marketing in a startup      really meant:                                                                S...
“Pivoting”     no longer just a buzzword that I read online     Observed my boss...               adapting his product for...
StartupRoots                             the door that led to many other thingsTuesday, February 14, 2012
Helping me realize what role I am suited for                Startup = Engineer + designer + distributor                   ...
Gaining confidence to step out        At the beginning:Tuesday, February 14, 2012
Gaining confidence to step out        At the beginning:                                 Getting out there:     Meeting folk...
and it unexpectedly ended off with this:                                   www.HelloWorldHQ.com                 Disclaimer...
Thanks for listening!                                 Sharon Lourdes Paul                              sharonlourdespaul@g...
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StartupRoots (Singapore): A fellow's wrap-up

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StartupRoots (Singapore): A fellow's wrap-up

  1. 1. StartupRootssg a recollection of the past 3 monthsTuesday, February 14, 2012
  2. 2. Joined a very early stage startup as a marketing & customer dev intern WebsiteTuesday, February 14, 2012
  3. 3. Got a taste of wire-framing:Tuesday, February 14, 2012
  4. 4. Discovered what marketing in a startup really meant: SEO Campaigns, SEM PR Contests Biz Social Networks Dev Blogs Affiliates Apps & Direct, Tel, Widgets Email TV Domains 1. ACQUISITION Campaigns, Contests A L ERR 2. A EF ctiv Homepage / 4. R Emails & Landing Page Alerts N atio Emails & N TIO Product widgets ETE Features n System Events & Time-based Features 3. R Blogs, Content Website.com Credit: Dave McClure, “Startup Metrics 4 Pirates”Tuesday, February 14, 2012
  5. 5. “Pivoting” no longer just a buzzword that I read online Observed my boss... adapting his product for different users exploring for opportunities for a product/market fit not being afraid to ignore “sunk costs”Tuesday, February 14, 2012
  6. 6. StartupRoots the door that led to many other thingsTuesday, February 14, 2012
  7. 7. Helping me realize what role I am suited for Startup = Engineer + designer + distributor Product mgmt or Customer devTuesday, February 14, 2012
  8. 8. Gaining confidence to step out At the beginning:Tuesday, February 14, 2012
  9. 9. Gaining confidence to step out At the beginning: Getting out there: Meeting folks in the Singapore’s startup communityTuesday, February 14, 2012
  10. 10. and it unexpectedly ended off with this: www.HelloWorldHQ.com Disclaimer: ! Things might have evolved by the time ! you are reading this.Tuesday, February 14, 2012
  11. 11. Thanks for listening! Sharon Lourdes Paul sharonlourdespaul@gmail.com @sharonlourdes www.sharonlourdes.comTuesday, February 14, 2012
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