Leveraging new media itma2010 sharonng 281010
Upcoming SlideShare
Loading in...5
×
 

Leveraging new media itma2010 sharonng 281010

on

  • 1,061 views

 

Statistics

Views

Total Views
1,061
Views on SlideShare
1,059
Embed Views
2

Actions

Likes
0
Downloads
16
Comments
0

1 Embed 2

http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Leveraging new media itma2010 sharonng 281010 Leveraging new media itma2010 sharonng 281010 Presentation Transcript

    • Leveraging New Media LIKE or Loathe?
    • Commercial-In-Confidence: Sharon Ng (New Media)
    • o  This dynamic life, moves, breathes and flows with pulsing excitement in Real-Time!o  The dynamic life of the "new media" content and its interactive relationship with the media consumer.o  NewMedia is the "democratization" of the creation, publishing, distribution and consumption of media content. Commercial-In-Confidence: Sharon Ng (New Media)
    • Content Multi-platformsOn-demand MEDIA Digital devices CONVERGENCE Interactive User-feedback Commercial-In-Confidence: Sharon Ng (New Media)
    • RANT WOW BOO RAVE ? :: NET GENERATION:: Commercial-In-Confidence: Sharon Ng (New Media)
    • Let’s publish, share and socialize! Commercial-In-Confidence: Sharon Ng (New Media)
    • What is social media? Social Networks Tagging Share IM VoIP Interact Rate Communicate Podcasts Blogs P2P Wikis ENGAGE I-TV Mashups Video shareCollaborate Social Network Convergence Video Sharing Spaces Online P2P RSS Commercial-In-Confidence: Sharon Ng (New Media)
    •   4,701,069 population (2010)  3,658,400 Internet users as of Jun/10, 77.8% penetration, per ITU.  2,352,400 Facebook users on August 31/10, 50.0% penetration rate. http://www.internetworldstats.com/asia.htm#sg Commercial-In-Confidence: Sharon Ng (New Media)
    • 50% of ITU are on FACEBOOK Commercial-In-Confidence: Sharon Ng (New Media)
    •   550 million users worldwide  Users avg. 6hours/mth on site  Expected Ad Revenue USD$1.4 Billion Source: Bloomberg Businessweek Commercial-In-Confidence: Sharon Ng (New Media)
    • Causes & Campaigns Vs. Brands, Biz & OrganizationsAllows users to targetexact audience, ratherthan trying to come upwith a proxy for it. Commercial-In-Confidence: Sharon Ng (New Media)
    • “Reaching a BILLIONmembers is almost aGUARANTEE.”“Knowing your friendsreally LOVE drinkingCOKE is the BESTENDORSEMENT for COKEyou can possibly get.” Mark Zuckerberg (CEO & Co-Founder of Facebook) Americas 35th wealthiest guy, youngest billionaire, net worth of $6.9 billion. Photo by Lea Suzuki/The Chronicle Source: Bloomberg Businessweek Commercial-In-Confidence: Sharon Ng (New Media)
    • What?Why? W When? W How Who? Where? Diagram created by: Sharon Ng © 2009. Commercial-In-Confidence: Sharon Ng (New Media)
    • Commercial-In-Confidence: Sharon Ng (New Media)
    • What’s the value of Twitter? 140 characters only? Tweet… Tweet… With Tiny URL?“What can I possibly say with 140 characters per Tweet?” Commercial-In-Confidence: Sharon Ng (New Media)
    • o  Generate exposure for websites and businesseso  Build a Strong Network of Friendso  Increased potential for secondary links or traffico  Synchronize Updates with your Websiteo  Develop a Natural User Profileo  One Account Vs. Multiple Accountso  Cross Post Your Updateso  Network with Other Userso  Ask Questions for Information Commercial-In-Confidence: Sharon Ng (New Media)
    • Source: http://www.doshdosh.com/7-ways-to-use-microblogging-services-for-traffic-and-brand-exposure/ Commercial-In-Confidence: Sharon Ng (New Media)
    • Directs traffic to the main Technorati Site with direct links to topics/ articlesCommercial-In-Confidence: Sharon Ng (New Media)
    •   NOto outbound Marketing: no more PUSH interruptive, one-directional marketing  YES to Inbound Marketing: Search on Google, people like to search for info themselves (Google Keyword Search) SEO  Peoplelike to ask friends for opinions via: - Social Media Sites, Blogs, Wikis, Referral Marketing, word-of-mouth … etc. Commercial-In-Confidence: Sharon Ng (New Media)
    • Commercial-In-Confidence: Sharon Ng (New Media)
    • Content Search Engine Hub Optimization “be visible.” SOCIAL MEDIA framework Social Media CommunityConversations referrals Commercial-In-Confidence: Sharon Ng (New Media)
    • o  Initiate Conversation with your customerso  Drive Engagements (Rally Fans/ Advocates to contribute to content)-Community Based Biz Model.o  Free Organic Traffic from Search Engineso  Main entrance of your marketing channelo  Blog for Dynamic Content NOT Static Commercial-In-Confidence: Sharon Ng (New Media)
    • o  Create a site/Facebook Fan Page/ Blogo  Optimizedwith Keywords Search for the products / services your business provideo  Proximity – Geographic area you serve (e.g. Damn Good Food, Singapore) Commercial-In-Confidence: Sharon Ng (New Media)
    • Commercial-In-Confidence: Sharon Ng (New Media)
    • Content HubCommercial-In-Confidence: Sharon Ng (New Media)
    • Engagement ConversationCommercial-In-Confidence: Sharon Ng (New Media)
    • Content Hub Vote/Poll (Data-Research Metrics) Target AudienceCommercial-In-Confidence: Sharon Ng (New Media)
    • ENGAGEMENT: POLL / VOTING -Data, Research SYNDICATION NETWORK – RSS Brings news to your customers directly Twitter: Social Media Engagement to drive traffic to content hub and main siteCommercial-In-Confidence: Sharon Ng (New Media)
    • Commercial-In-Confidence: Sharon Ng (New Media)
    • Subscriptions & Pay-Per-Use/Unit Sales Memberships View Low-Budget Content Cross- InnovationAggregation Subsidization Model Community-Advertising Sponsorship Funded Business Model Commercial-In-Confidence: Sharon Ng (New Media)
    • Commercial-In-Confidence: Sharon Ng (New Media)
    • www.threadless.com Commercial-In-Confidence: Sharon Ng (New Media)
    • DELL + Threadless Commercial-In-Confidence: Sharon Ng (New Media)
    • Havaianas + Threadless Commercial-In-Confidence: Sharon Ng (New Media)
    • “Open mindset” –the ability of leadersto let go of control atthe right time, rightplace and in theright amount.http://getsatisfaction.com/ccpact Commercial-In-Confidence: Sharon Ng (New Media)
    • Thank U @ sharonite Commercial-In-Confidence: Sharon Ng (New Media)