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What is graphic design?

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Transcript

  • 1. what isgraphic design?
  • 2. Sharon Hewitt
    Visual Communications Specialist
  • 3. it’s all
    around us
    how I started
    my day
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. graphic design
    =
    visual
    communications
  • 11. a brief look in history
    how we communicate visually
  • 12. 16,000 years ago …
    when it all
    began
  • 13. pictographs pictures to convey a story
  • 14. over 3,000 years ago …
    just a short 15,000 years later
  • 15. Phoenician Alphabet symbols based on verbal sounds
  • 16. about 25 years
    ago …
    a dramatic
    change
  • 17. Macintosh computer art meets technology
  • 18. and then
    came …
    drum roll,
    please
  • 19. www
    World Wide Web a new form of media
  • 20. Graphic design is a creative process
    that combinesartandtechnologytocommunicate ideas.
    http://www.aiga.org/content.cfm/guide-whatisgraphicdesign
  • 21. visuals traditional or computer generated; photos, illustrations, diagrams
  • 22. typography selection of typeface, style, style, size, spacing
  • 23. message conveyed to a target audience to prompt a reaction
  • 24.
    • Michael Bierut, Pentagram
    vimeo.com/9084072
  • 25. considerations
    layout arrangement of elements and their relationship to each other
    experienceend-user interactivity; action, reaction or response
  • 26. forms of media
    printbrochures, posters, advertisements, magazine layouts, product packaging, signage
    digitalwebsites, software, blogs, social media, video presentations, flash animations
  • 27. tools
    traditionalpencil, paper
    computersoftware: Adobe Photoshop, Illustrator, InDesign, Flash
  • 28. skills
    • ability to communicate: visually, verbally, and in writing
    • 29. listen to needs of client/project
    • 30. problem solve independently and with team
    • 31. think visually/spatially – 2D and 3D
    • 32. specialized skills: illustration, photography, interactive design, animation
  • occupations
  • environments
  • requirements
    • All dependent on environment.
    • 41. clothing/personal attire: casual > business casual > professional
    • 42. work independently > work with teams
    • 43. highly supervised > full responsibility
    • 44. 40-60 hours/week
    • 45. salary or hourly
  • salary range
    factors: location, experience, training, industry, specialization
    Entry-level $32,000 - $41,000
    Experienced/Solo $38,000 - $75,000
    Director/Owner $70,000 - $145,000
  • 46. recent work
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. questions?
  • 54. thank you!

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