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Presenting work to clients

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How does a content writer present web copy? By showing the site it's on!

How does a content writer present web copy? By showing the site it's on!

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  • 1. Web content writerand professional blogger
  • 2. Introducing Sharon• 25 years’ writing experience• 7 years’ experience writing web content and blogging• Fanatical about grammar and deadlines• “Sharon was truly a pleasure to work with. She was extremely knowledgeable of her craft and very professional. I was impressed with how well she knows SEO and she is an amazingly gifted writer. She helped me grow my business and substantially increase traffic to my site.” ~ Nikki Purvy
  • 3. Catalyst Consultants
  • 4. Catalyst Case Study• This client had no web site.• Identified keywords related to niche• Built those into web copy to create a narrative about the person and her business• Also authored/edited flyers for different aspects of the business.
  • 5. McFarlane Translations
  • 6. McFarlane Case Study• This client had an existing web site.• Discussed the job via Skype/client questionnaire• Identified suitable keywords in English and French (she is a translator)• Wrote English web copy to present the personality behind the site.
  • 7. Annalise Cakes
  • 8. Annalise Case Study• Content was for a site being developed• Met and interviewed client to get a feel for personality• Did keyword research for SEO• Combined both to create a history of the client showing how she ended up in the specialty cake business.
  • 9. RC Fun Spot
  • 10. RC Fun Spot Case Study• Home page rewrite for existing site• Discussed job via client questionnaire• Carried out keyword research for SEO• Incorporated these into a rewrite emphasizing the fun aspect of the product.• Included opportunities for links to other part of the site.
  • 11. The Process• Meeting/client questionnaire• Provide quote and deadline• Keyword research and recommendations• Draft copy once keywords agreed• Revise copy (one revision included in quote)
  • 12. Learn more about Sharon• Writing portfolio and testimonials• LinkedIn• Facebook page• Twitter• Google+