How to Hire a Professional Blogger (and why you should)

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Tips on how to hire a professional blogger to build authority and increase online visibility for your business.

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How to Hire a Professional Blogger (and why you should)

  1. 1. Does your business need... More authority More web traf fic? More online visibility? More leads? More sales? How to Hire a Professional Blogger © Sharon Hurley Hall, 2013-2014 2
  2. 2. Blogging can help! How to Hire a Professional Blogger © Sharon Hurley Hall, 2013-2014 Source: MarketingProfs 3
  3. 3. Your key problems: Core business tasks are more impor tant No writing skills No content plan No time to blog How to Hire a Professional Blogger © Sharon Hurley Hall, 2013-2014 4
  4. 4. Call in the professionals for: Targeted writing Content planning Web optimization Content marketing How to Hire a Professional Blogger © Sharon Hurley Hall, 2013-2014 5
  5. 5. Finding professional bloggers Google: many hits, no leads Craigslist ad: many responses, little trust What else is there? How to Hire a Professional Blogger © Sharon Hurley Hall, 2013-2014 6
  6. 6. There is a better way Read blogs to find out: Whose work you like Who your competitors are using If your chosen bloggers are available Then hire a professional blogger How to Hire a Professional Blogger © Sharon Hurley Hall, 2013-2014 7
  7. 7. Working with bloggers You should provide: A clear brief A link to the site where the content is going Appropriate payment How to Hire a Professional Blogger © Sharon Hurley Hall, 2013-2014 8
  8. 8. Information for pro bloggers Describe your typical client Explain how you are dif ferent from your competitors List the terms people use to find you Talk about content goals Decide on tone (formal, conversational) Identify a key contact How to Hire a Professional Blogger © Sharon Hurley Hall, 2013-2014 9
  9. 9. A pro blogger will Research content for your blog Suggest topic ideas (or work with yours) Write the blog post and link out appropriately Optimize that blog post for search Format it with heading tags Make it sound like you wrote it (ghost blogging) How to Hire a Professional Blogger © Sharon Hurley Hall, 2013-2014 10
  10. 10. Other pro blogging tasks Source images to accompany the post Upload the post and images Inser t categories and tags Fill in SEO information Respond to comments How to Hire a Professional Blogger © Sharon Hurley Hall, 2013-2014 11
  11. 11. What to pay a pro blogger You get what you pay for: $30 or less doesn’t buy much in-depth research and original thought A more realistic figure: $100-$300 per post, depending on experience How to Hire a Professional Blogger © Sharon Hurley Hall, 2013-2014 12
  12. 12. Looking for a pro blogger? You’re in the right place: I’ve been blogging daily since 2005 on a range of business sites and ver ticals. Connect with me on sharonhh.com and see how this geeky writer could help you grow your business with targeted content. 13

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