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Social Media for Entrapreneurs
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Social Media for Entrapreneurs

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this presentation is not meant to be stand-alone. It slides shared from a course.

this presentation is not meant to be stand-alone. It slides shared from a course.

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Transcript

  • 1. What is a brand? A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers
  • 2. • 70% of Asian consumers say that they are more likely to consider buying a brand they see associated with the Superbrands logo. • Asian consumers also say that they consider brands displaying the Superbrands logo to be more trustworthy and of higher quality than other brands.
  • 3. CLEARbrand vision
  • 4. WHO customers? are your
  • 5. What sort of RELATIONSHIP do you want to have with them?
  • 6. Facebook Twitter Pinterest LinkedIn Blogging E-Blasts Website YouTube Instagram
  • 7. Facebook 1.11 Billion Twitter 500 Million Pinterest 48.7 Million LinkedIn 255 Million Blogging 66 Million E-Blasts Websites YouTube 1 Billion (4) Instagram 100 Million 4 Billion Photos
  • 8. In Facebook Individual Page tabs Page Promoted Post Event Group Advert
  • 9. TIMELINE isme and my friends about
  • 10. NEWFEED includes pages
  • 11. ADVERTS & sponsored stories
  • 12. ADVERTS & sponsored stories
  • 13. On my page connecting to a recent post Targeting to people who know people who already like my page
  • 14. Heading to solve a problem Idea on how to solve the problem Keeping it short And a CALL to action Compelling picture that looks good small
  • 15. tweet tweet
  • 16. Email marketing
  • 17. www.adwords.google.com
  • 18. Contribute • Groups • Discussions • Follow companies
  • 19. Build a Brand Promise of an Experience Build a Relationship