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  • 1. Camera Industry Group Members: Adrianne Wong (04741061) Aki Fan (04593964) Linga Sin (04526984) Sharon Wong (04579604) The Chinese University of Hong Kong SEG3490 Group Project
  • 2. Outline
    • Film to digital
    • The impact of information technology on camera industry
    • Current Situation of main camera companies
    • The threats for camera industry
    • The opportunities for camera industry
  • 3. Film to digital
  • 4. From Film to Digital
    • 1935- 1941: Kodak and Canon started marketing.
    • 1975: Kodak’s experiments with digital imaging kicked off
    • 1986: The camera industry becomes more consumer focused.
  • 5. From Film to Digital
    • 1986 – 1987: Kodak started taking giant strides in digital development.
    • Digital: the photographic image is divided into tiny units of dots or squares known as pixels.
  • 6. From Film to Digital
    • 1990: Kodak introduces Photo CD’s.
    • A user-friendly approach
  • 7. From Film to Digital
    • 1991: A digital camera targeted at professionals and journalists
    • Kodak is credited with the invention of a pixel based camera technology known to us as the digital camera.
    • Kodak and Canon
  • 8. From Film to Digital
    • 1994: The Apple QuickTake camera(Feb, 1994)
    APPLE QUICKTAKE 100
  • 9. Sony's Cyber-shot digital still camera Kodak DC40 Casio QV-11
  • 10. Impact of Information Technology On Camera Industry
  • 11. The Digital Era
    • Today irrevocably interlink
    • The power of Picture Transfer Protocol (PTP) standard through Windows
    • Easyshare of Kodak
  • 12. The Digital Era
    • Mobile phone with DC
    • Can capture images and share the images through the mobile phone
    • Images can be shared through Blue Tooth or Internet
  • 13. Market Impact
    • Replacement of Film Camera
    • Focus of digital imaging
    • Use-friendly - software can download digital images directly from camera onto home computers
    • Norm of the market - storing and sharing on the internet
  • 14. Market Impact
    • Companies stop producing the film cameras
    • Film cameras is good sale in developing countries
    • Some companies bankrupt or fired employer
  • 15. Social impact
    • Method of viewing still images
    • Decrease in film and film camera sales and film processing
    • Effect on companies such as Fuji & Kodak
  • 16. Current Situation
  • 17. RICOH
    • Recording and playing back motion images with sound.
    • 410,000-pixel CCD.
    • Recording images of full-frame.
    • 3 times zoom lens 7-21mm(50-150mm for 35mm camera).
    • Communication functions.
    • Flash memory card
    • Working in temperature from 0°C to 40°C
    • 8-megapixel camera
    • a durable water resistant, dust and shock resistant body
    • capable of working in temperatures of -10°C.
    • a 28-85mm equivalent lens, 3x optical zoom, camera-shake blur reduction
    • a 2.5-inch screen.
    • an optional wide angle conversion lens
    Ricoh DC-1 Caplio 500G wide
  • 18. Timeline of Ricoh digital camera
  • 19. NIKON Nikon Digital Still Cameras E2/E2S COOLPIX P5000
  • 20. NIKON Large Format Camera Film Camera Large format Camera lenses accessory
  • 21. IXY DIGITAL IXY L3 IXUS 700
  • 22. A SED technology in a TV An OLED display prototype in a digital camera
  • 23. Kyocera
    • Invention
    • Brand of digital cameras produced:
    • 1. Yashica
    • 2. Contax
    • 3. Kyocera FINECAM series
  • 24. Kyocera
    • Yashica KC 600
    • Released in Oct 1997
    • The first DC of Yashica
    • The first DC of Kyocera
    • 1.8-inche TFT-LCD
    • sensor of 1/3-inch 640 x 480 pixel CCD
  • 25. Kyocera
    • Kyocera FINECAM S3
    • The world’ s smallest and lightest 3.2 Mega pixel camera
    • 87 (W) x 55(H) x 30 (D) mm
    • Released in July 2001
  • 26. Kyocera
    • Kyocera FINECAM L3v and L4v
    • Featuring the world’ s largest LCD display
    • 2.5" TFT color DayFine TM LCD
    • Released in May 2003
  • 27. Kyocera
    • Withdraw from digital camera business in 2005
      • Declining profits
      • Intense competition
    • Focus on mobile phones
  • 28. Casio
    • First digital camera in 1995, QV-10
    • Built in LCD-screen
    • Image resolution of 320x240 pixel.
    • Held up to 96 photos
    • Lens swivel up to 270 °
  • 29. Sony
    • MVC-C1 1988
    • Electronic still camera
    • Auto- strobe
    • Fast successive shooting
    • Timer functions
    • Floppy disk as storage media
  • 30. Sony
    • DSC-F1 1996
    • First “Cyber-shot”
    • 180-degree rotation
    • 1.8’ LCD
  • 31. Sony
    • MVC-FD5 1997
    • First DC save onto floppy disk
    • 640x480 resolution
    • 0.3 megapixel & 2.5" LCD
    • Single-handedly
    • Images in JPEG
  • 32. Sony
    • DSC-D700 1998
    • First to support
    • Memory Stick external memory
    • True SLR
  • 33. 2006
    • Acquired digital Single Lens Reflex (Digital SLR)
  • 34. Sony
    • 2006 DSLR-A100
    • Alpha Mount lens mount system
    • Multiple lenses
  • 35. Konica Minolta
  • 36. Konica Minolta
    • 1995 Minolta RD-175
    • SLR style
    • 1.75 megapixels
  • 37. Konica Minolta
    • January 19, 2006
      • Quitting the camera business
    • March 31, 2006
      • SLR camera service operations handed to Sony
    • September 30, 2007
      • Withdraw from the photo business
  • 38. Threats
  • 39. Camera phones
    • Mobile phones with built-in camera
    • Allows the user to share pictures in JPEG format with others instantly
    • Use CMOS image sensors to reduce power use
  • 40. Camera phones
    • J-SH04: The first commercial camera phone
                                                        
  • 41. Threats
    • The development of camera-phones:
    • Demand for 3 mega pixel category shift from digital cameras to camera phones
    • Threaten the low end of the digital camera market
    • The one time use film camera market
  • 42. Threats
    • DV camera with photo-taking function
    • Battery problem (max. approx. 460 still images)
    • Storage
    SanDisk Extreme IV CompactFlash 8GB
  • 43. Opportunities
  • 44. Opportunities
    • Develop higher resolution cameras
    • Develop professional functioned digital cameras
    • Work with mobile phones company to develop phones with better imaging quality
  • 45. Opportunities
    • Acquirement needed to obtain technology from other companies (e.g. SONY case)
    • Online photo development
      • Kodak
      • HP
      • Fuji
  • 46. THANK YOU~~~!