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SEG3490
 

SEG3490

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    SEG3490 SEG3490 Presentation Transcript

    • Camera Industry Group Members: Adrianne Wong (04741061) Aki Fan (04593964) Linga Sin (04526984) Sharon Wong (04579604) The Chinese University of Hong Kong SEG3490 Group Project
    • Outline
      • Film to digital
      • The impact of information technology on camera industry
      • Current Situation of main camera companies
      • The threats for camera industry
      • The opportunities for camera industry
    • Film to digital
    • From Film to Digital
      • 1935- 1941: Kodak and Canon started marketing.
      • 1975: Kodak’s experiments with digital imaging kicked off
      • 1986: The camera industry becomes more consumer focused.
    • From Film to Digital
      • 1986 – 1987: Kodak started taking giant strides in digital development.
      • Digital: the photographic image is divided into tiny units of dots or squares known as pixels.
    • From Film to Digital
      • 1990: Kodak introduces Photo CD’s.
      • A user-friendly approach
    • From Film to Digital
      • 1991: A digital camera targeted at professionals and journalists
      • Kodak is credited with the invention of a pixel based camera technology known to us as the digital camera.
      • Kodak and Canon
    • From Film to Digital
      • 1994: The Apple QuickTake camera(Feb, 1994)
      APPLE QUICKTAKE 100
    • Sony's Cyber-shot digital still camera Kodak DC40 Casio QV-11
    • Impact of Information Technology On Camera Industry
    • The Digital Era
      • Today irrevocably interlink
      • The power of Picture Transfer Protocol (PTP) standard through Windows
      • Easyshare of Kodak
    • The Digital Era
      • Mobile phone with DC
      • Can capture images and share the images through the mobile phone
      • Images can be shared through Blue Tooth or Internet
    • Market Impact
      • Replacement of Film Camera
      • Focus of digital imaging
      • Use-friendly - software can download digital images directly from camera onto home computers
      • Norm of the market - storing and sharing on the internet
    • Market Impact
      • Companies stop producing the film cameras
      • Film cameras is good sale in developing countries
      • Some companies bankrupt or fired employer
    • Social impact
      • Method of viewing still images
      • Decrease in film and film camera sales and film processing
      • Effect on companies such as Fuji & Kodak
    • Current Situation
    • RICOH
      • Recording and playing back motion images with sound.
      • 410,000-pixel CCD.
      • Recording images of full-frame.
      • 3 times zoom lens 7-21mm(50-150mm for 35mm camera).
      • Communication functions.
      • Flash memory card
      • Working in temperature from 0°C to 40°C
      • 8-megapixel camera
      • a durable water resistant, dust and shock resistant body
      • capable of working in temperatures of -10°C.
      • a 28-85mm equivalent lens, 3x optical zoom, camera-shake blur reduction
      • a 2.5-inch screen.
      • an optional wide angle conversion lens
      Ricoh DC-1 Caplio 500G wide
    • Timeline of Ricoh digital camera
    • NIKON Nikon Digital Still Cameras E2/E2S COOLPIX P5000
    • NIKON Large Format Camera Film Camera Large format Camera lenses accessory
    • IXY DIGITAL IXY L3 IXUS 700
    • A SED technology in a TV An OLED display prototype in a digital camera
    • Kyocera
      • Invention
      • Brand of digital cameras produced:
      • 1. Yashica
      • 2. Contax
      • 3. Kyocera FINECAM series
    • Kyocera
      • Yashica KC 600
      • Released in Oct 1997
      • The first DC of Yashica
      • The first DC of Kyocera
      • 1.8-inche TFT-LCD
      • sensor of 1/3-inch 640 x 480 pixel CCD
    • Kyocera
      • Kyocera FINECAM S3
      • The world’ s smallest and lightest 3.2 Mega pixel camera
      • 87 (W) x 55(H) x 30 (D) mm
      • Released in July 2001
    • Kyocera
      • Kyocera FINECAM L3v and L4v
      • Featuring the world’ s largest LCD display
      • 2.5" TFT color DayFine TM LCD
      • Released in May 2003
    • Kyocera
      • Withdraw from digital camera business in 2005
        • Declining profits
        • Intense competition
      • Focus on mobile phones
    • Casio
      • First digital camera in 1995, QV-10
      • Built in LCD-screen
      • Image resolution of 320x240 pixel.
      • Held up to 96 photos
      • Lens swivel up to 270 °
    • Sony
      • MVC-C1 1988
      • Electronic still camera
      • Auto- strobe
      • Fast successive shooting
      • Timer functions
      • Floppy disk as storage media
    • Sony
      • DSC-F1 1996
      • First “Cyber-shot”
      • 180-degree rotation
      • 1.8’ LCD
    • Sony
      • MVC-FD5 1997
      • First DC save onto floppy disk
      • 640x480 resolution
      • 0.3 megapixel & 2.5" LCD
      • Single-handedly
      • Images in JPEG
    • Sony
      • DSC-D700 1998
      • First to support
      • Memory Stick external memory
      • True SLR
    • 2006
      • Acquired digital Single Lens Reflex (Digital SLR)
    • Sony
      • 2006 DSLR-A100
      • Alpha Mount lens mount system
      • Multiple lenses
    • Konica Minolta
    • Konica Minolta
      • 1995 Minolta RD-175
      • SLR style
      • 1.75 megapixels
    • Konica Minolta
      • January 19, 2006
        • Quitting the camera business
      • March 31, 2006
        • SLR camera service operations handed to Sony
      • September 30, 2007
        • Withdraw from the photo business
    • Threats
    • Camera phones
      • Mobile phones with built-in camera
      • Allows the user to share pictures in JPEG format with others instantly
      • Use CMOS image sensors to reduce power use
    • Camera phones
      • J-SH04: The first commercial camera phone
                                                          
    • Threats
      • The development of camera-phones:
      • Demand for 3 mega pixel category shift from digital cameras to camera phones
      • Threaten the low end of the digital camera market
      • The one time use film camera market
    • Threats
      • DV camera with photo-taking function
      • Battery problem (max. approx. 460 still images)
      • Storage
      SanDisk Extreme IV CompactFlash 8GB
    • Opportunities
    • Opportunities
      • Develop higher resolution cameras
      • Develop professional functioned digital cameras
      • Work with mobile phones company to develop phones with better imaging quality
    • Opportunities
      • Acquirement needed to obtain technology from other companies (e.g. SONY case)
      • Online photo development
        • Kodak
        • HP
        • Fuji
    • THANK YOU~~~!