Camera Industry Group Members: Adrianne Wong  (04741061) Aki Fan  (04593964) Linga Sin  (04526984) Sharon Wong  (04579604)...
Outline <ul><li>Film to digital </li></ul><ul><li>The impact of information technology on camera industry  </li></ul><ul><...
Film to digital
From Film to Digital <ul><li>1935- 1941: Kodak and Canon started marketing.  </li></ul><ul><li>1975: Kodak’s experiments w...
From Film to Digital <ul><li>1986 – 1987: Kodak started taking giant strides in digital development.  </li></ul><ul><li>Di...
From Film to Digital <ul><li>1990: Kodak introduces Photo CD’s.  </li></ul><ul><li>A user-friendly approach </li></ul>
From Film to Digital <ul><li>1991: A digital camera targeted at professionals and journalists </li></ul><ul><li>Kodak is c...
From Film to Digital <ul><li>1994: The Apple QuickTake camera(Feb, 1994) </li></ul>APPLE QUICKTAKE 100
Sony's Cyber-shot digital still camera Kodak DC40   Casio QV-11
Impact of Information Technology On Camera Industry
The Digital Era <ul><li>Today irrevocably interlink </li></ul><ul><li>The power of Picture Transfer Protocol (PTP) standar...
The Digital Era <ul><li>Mobile phone with DC </li></ul><ul><li>Can capture images and share the images through the mobile ...
Market Impact <ul><li>Replacement of Film Camera </li></ul><ul><li>Focus of digital imaging </li></ul><ul><li>Use-friendly...
Market Impact <ul><li>Companies stop producing the film cameras </li></ul><ul><li>Film cameras is good sale in developing ...
Social impact <ul><li>Method of viewing still images  </li></ul><ul><li>Decrease in film and film camera sales and film pr...
Current Situation
RICOH <ul><li>Recording and playing back motion images with sound.  </li></ul><ul><li>410,000-pixel CCD.  </li></ul><ul><l...
Timeline of Ricoh digital camera
NIKON Nikon Digital Still Cameras E2/E2S  COOLPIX P5000
NIKON Large Format Camera Film Camera Large format Camera lenses accessory
IXY DIGITAL  IXY L3 IXUS 700
A SED technology in a TV An OLED display prototype in a digital camera
Kyocera <ul><li>Invention </li></ul><ul><li>Brand of digital cameras produced: </li></ul><ul><li>1. Yashica </li></ul><ul>...
Kyocera <ul><li>Yashica KC 600 </li></ul><ul><li>Released in Oct 1997 </li></ul><ul><li>The first DC of Yashica </li></ul>...
Kyocera <ul><li>Kyocera FINECAM S3 </li></ul><ul><li>The world’ s smallest and lightest 3.2 Mega pixel camera  </li></ul><...
Kyocera <ul><li>Kyocera FINECAM L3v and L4v </li></ul><ul><li>Featuring the world’ s largest LCD display </li></ul><ul><li...
Kyocera <ul><li>Withdraw from digital camera business in 2005 </li></ul><ul><ul><li>Declining profits  </li></ul></ul><ul>...
Casio <ul><li>First digital camera in 1995,  QV-10 </li></ul><ul><li>Built in LCD-screen </li></ul><ul><li>Image resolutio...
Sony <ul><li>MVC-C1 1988  </li></ul><ul><li>Electronic still camera </li></ul><ul><li>Auto- strobe </li></ul><ul><li>Fast ...
Sony <ul><li>DSC-F1 1996  </li></ul><ul><li>First “Cyber-shot” </li></ul><ul><li>180-degree rotation </li></ul><ul><li>1.8...
Sony <ul><li>MVC-FD5 1997 </li></ul><ul><li>First DC save onto floppy disk </li></ul><ul><li>640x480 resolution  </li></ul...
Sony <ul><li>DSC-D700 1998 </li></ul><ul><li>First to support  </li></ul><ul><li>Memory Stick external memory </li></ul><u...
2006 <ul><li>Acquired digital Single Lens Reflex (Digital SLR) </li></ul>
Sony <ul><li>2006 DSLR-A100 </li></ul><ul><li>Alpha Mount lens mount system </li></ul><ul><li>Multiple lenses </li></ul>
Konica Minolta
Konica Minolta <ul><li>1995 Minolta RD-175 </li></ul><ul><li>SLR style </li></ul><ul><li>1.75 megapixels </li></ul>
Konica Minolta <ul><li>January 19, 2006  </li></ul><ul><ul><li>Quitting the camera business </li></ul></ul><ul><li>March 3...
Threats
Camera phones <ul><li>Mobile phones with built-in camera </li></ul><ul><li>Allows the user to share pictures in JPEG forma...
Camera phones <ul><li>J-SH04: The first commercial camera phone  </li></ul>                                               ...
Threats <ul><li>The development of camera-phones: </li></ul><ul><li>Demand for 3 mega pixel category shift from digital ca...
Threats <ul><li>DV camera with photo-taking function </li></ul><ul><li>Battery problem (max. approx. 460 still images) </l...
Opportunities
Opportunities <ul><li>Develop higher resolution cameras </li></ul><ul><li>Develop professional functioned digital cameras ...
Opportunities <ul><li>Acquirement needed to obtain technology from other companies (e.g. SONY case) </li></ul><ul><li>Onli...
THANK YOU~~~!
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Transcript of "SEG3490"

  1. 1. Camera Industry Group Members: Adrianne Wong (04741061) Aki Fan (04593964) Linga Sin (04526984) Sharon Wong (04579604) The Chinese University of Hong Kong SEG3490 Group Project
  2. 2. Outline <ul><li>Film to digital </li></ul><ul><li>The impact of information technology on camera industry </li></ul><ul><li>Current Situation of main camera companies </li></ul><ul><li>The threats for camera industry </li></ul><ul><li>The opportunities for camera industry </li></ul>
  3. 3. Film to digital
  4. 4. From Film to Digital <ul><li>1935- 1941: Kodak and Canon started marketing. </li></ul><ul><li>1975: Kodak’s experiments with digital imaging kicked off </li></ul><ul><li>1986: The camera industry becomes more consumer focused. </li></ul>
  5. 5. From Film to Digital <ul><li>1986 – 1987: Kodak started taking giant strides in digital development. </li></ul><ul><li>Digital: the photographic image is divided into tiny units of dots or squares known as pixels. </li></ul>
  6. 6. From Film to Digital <ul><li>1990: Kodak introduces Photo CD’s. </li></ul><ul><li>A user-friendly approach </li></ul>
  7. 7. From Film to Digital <ul><li>1991: A digital camera targeted at professionals and journalists </li></ul><ul><li>Kodak is credited with the invention of a pixel based camera technology known to us as the digital camera. </li></ul><ul><li>Kodak and Canon </li></ul>
  8. 8. From Film to Digital <ul><li>1994: The Apple QuickTake camera(Feb, 1994) </li></ul>APPLE QUICKTAKE 100
  9. 9. Sony's Cyber-shot digital still camera Kodak DC40 Casio QV-11
  10. 10. Impact of Information Technology On Camera Industry
  11. 11. The Digital Era <ul><li>Today irrevocably interlink </li></ul><ul><li>The power of Picture Transfer Protocol (PTP) standard through Windows </li></ul><ul><li>Easyshare of Kodak </li></ul>
  12. 12. The Digital Era <ul><li>Mobile phone with DC </li></ul><ul><li>Can capture images and share the images through the mobile phone </li></ul><ul><li>Images can be shared through Blue Tooth or Internet </li></ul>
  13. 13. Market Impact <ul><li>Replacement of Film Camera </li></ul><ul><li>Focus of digital imaging </li></ul><ul><li>Use-friendly - software can download digital images directly from camera onto home computers </li></ul><ul><li>Norm of the market - storing and sharing on the internet </li></ul>
  14. 14. Market Impact <ul><li>Companies stop producing the film cameras </li></ul><ul><li>Film cameras is good sale in developing countries </li></ul><ul><li>Some companies bankrupt or fired employer </li></ul>
  15. 15. Social impact <ul><li>Method of viewing still images </li></ul><ul><li>Decrease in film and film camera sales and film processing </li></ul><ul><li>Effect on companies such as Fuji & Kodak </li></ul>
  16. 16. Current Situation
  17. 17. RICOH <ul><li>Recording and playing back motion images with sound. </li></ul><ul><li>410,000-pixel CCD. </li></ul><ul><li>Recording images of full-frame. </li></ul><ul><li>3 times zoom lens 7-21mm(50-150mm for 35mm camera). </li></ul><ul><li>Communication functions. </li></ul><ul><li>Flash memory card </li></ul><ul><li>Working in temperature from 0°C to 40°C </li></ul><ul><li>8-megapixel camera </li></ul><ul><li>a durable water resistant, dust and shock resistant body </li></ul><ul><li>capable of working in temperatures of -10°C. </li></ul><ul><li>a 28-85mm equivalent lens, 3x optical zoom, camera-shake blur reduction </li></ul><ul><li>a 2.5-inch screen. </li></ul><ul><li>an optional wide angle conversion lens </li></ul>Ricoh DC-1 Caplio 500G wide
  18. 18. Timeline of Ricoh digital camera
  19. 19. NIKON Nikon Digital Still Cameras E2/E2S COOLPIX P5000
  20. 20. NIKON Large Format Camera Film Camera Large format Camera lenses accessory
  21. 21. IXY DIGITAL IXY L3 IXUS 700
  22. 22. A SED technology in a TV An OLED display prototype in a digital camera
  23. 23. Kyocera <ul><li>Invention </li></ul><ul><li>Brand of digital cameras produced: </li></ul><ul><li>1. Yashica </li></ul><ul><li>2. Contax </li></ul><ul><li>3. Kyocera FINECAM series </li></ul>
  24. 24. Kyocera <ul><li>Yashica KC 600 </li></ul><ul><li>Released in Oct 1997 </li></ul><ul><li>The first DC of Yashica </li></ul><ul><li>The first DC of Kyocera </li></ul><ul><li>1.8-inche TFT-LCD </li></ul><ul><li>sensor of 1/3-inch 640 x 480 pixel CCD </li></ul>
  25. 25. Kyocera <ul><li>Kyocera FINECAM S3 </li></ul><ul><li>The world’ s smallest and lightest 3.2 Mega pixel camera </li></ul><ul><li>87 (W) x 55(H) x 30 (D) mm </li></ul><ul><li>Released in July 2001 </li></ul>
  26. 26. Kyocera <ul><li>Kyocera FINECAM L3v and L4v </li></ul><ul><li>Featuring the world’ s largest LCD display </li></ul><ul><li>2.5&quot; TFT color DayFine TM LCD </li></ul><ul><li>Released in May 2003 </li></ul>
  27. 27. Kyocera <ul><li>Withdraw from digital camera business in 2005 </li></ul><ul><ul><li>Declining profits </li></ul></ul><ul><ul><li>Intense competition </li></ul></ul><ul><li>Focus on mobile phones </li></ul>
  28. 28. Casio <ul><li>First digital camera in 1995, QV-10 </li></ul><ul><li>Built in LCD-screen </li></ul><ul><li>Image resolution of 320x240 pixel. </li></ul><ul><li>Held up to 96 photos </li></ul><ul><li>Lens swivel up to 270 ° </li></ul>
  29. 29. Sony <ul><li>MVC-C1 1988 </li></ul><ul><li>Electronic still camera </li></ul><ul><li>Auto- strobe </li></ul><ul><li>Fast successive shooting </li></ul><ul><li>Timer functions </li></ul><ul><li>Floppy disk as storage media </li></ul>
  30. 30. Sony <ul><li>DSC-F1 1996 </li></ul><ul><li>First “Cyber-shot” </li></ul><ul><li>180-degree rotation </li></ul><ul><li>1.8’ LCD </li></ul>
  31. 31. Sony <ul><li>MVC-FD5 1997 </li></ul><ul><li>First DC save onto floppy disk </li></ul><ul><li>640x480 resolution </li></ul><ul><li>0.3 megapixel & 2.5&quot; LCD </li></ul><ul><li>Single-handedly </li></ul><ul><li>Images in JPEG </li></ul>
  32. 32. Sony <ul><li>DSC-D700 1998 </li></ul><ul><li>First to support </li></ul><ul><li>Memory Stick external memory </li></ul><ul><li>True SLR </li></ul>
  33. 33. 2006 <ul><li>Acquired digital Single Lens Reflex (Digital SLR) </li></ul>
  34. 34. Sony <ul><li>2006 DSLR-A100 </li></ul><ul><li>Alpha Mount lens mount system </li></ul><ul><li>Multiple lenses </li></ul>
  35. 35. Konica Minolta
  36. 36. Konica Minolta <ul><li>1995 Minolta RD-175 </li></ul><ul><li>SLR style </li></ul><ul><li>1.75 megapixels </li></ul>
  37. 37. Konica Minolta <ul><li>January 19, 2006 </li></ul><ul><ul><li>Quitting the camera business </li></ul></ul><ul><li>March 31, 2006 </li></ul><ul><ul><li>SLR camera service operations handed to Sony </li></ul></ul><ul><li>September 30, 2007 </li></ul><ul><ul><li>Withdraw from the photo business </li></ul></ul>
  38. 38. Threats
  39. 39. Camera phones <ul><li>Mobile phones with built-in camera </li></ul><ul><li>Allows the user to share pictures in JPEG format with others instantly </li></ul><ul><li>Use CMOS image sensors to reduce power use </li></ul>
  40. 40. Camera phones <ul><li>J-SH04: The first commercial camera phone </li></ul>                                                     
  41. 41. Threats <ul><li>The development of camera-phones: </li></ul><ul><li>Demand for 3 mega pixel category shift from digital cameras to camera phones </li></ul><ul><li>Threaten the low end of the digital camera market </li></ul><ul><li>The one time use film camera market </li></ul>
  42. 42. Threats <ul><li>DV camera with photo-taking function </li></ul><ul><li>Battery problem (max. approx. 460 still images) </li></ul><ul><li>Storage </li></ul>SanDisk Extreme IV CompactFlash 8GB
  43. 43. Opportunities
  44. 44. Opportunities <ul><li>Develop higher resolution cameras </li></ul><ul><li>Develop professional functioned digital cameras </li></ul><ul><li>Work with mobile phones company to develop phones with better imaging quality </li></ul>
  45. 45. Opportunities <ul><li>Acquirement needed to obtain technology from other companies (e.g. SONY case) </li></ul><ul><li>Online photo development </li></ul><ul><ul><li>Kodak </li></ul></ul><ul><ul><li>HP </li></ul></ul><ul><ul><li>Fuji </li></ul></ul>
  46. 46. THANK YOU~~~!

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