®                                                              The world of payments and                                  ...
®       What is Big data?                       Are we Gold prospectors?     What is the question?                        ...
The father of modern day analytics and Big Data? –                                                            ®       c.18...
®       The world of payments and business intelligence                                                    1. Predictive a...
®       1. What good is data if we don’t use it!       A leading online grocery retailer, Competing on Analytics   1. The ...
®       1.Learn from all customer behaviour data                            We use all data sources that provide informati...
®       1.Mapping labels to offersOffer : Wild Harvest Oatmeal x% off, Responsiveness: High, ROI: Medium, Attractiveness: ...
®   Big data – Lets run a diagnostic on your organisation…             Big data plans                      (100%)         ...
2. Sub-optimal ‘Type 0’ and ‘Type A’ analytics                                                                            ...
3. Critical success factors (CSFs) in the BI/IT domain –                                                                  ...
3. Critical success factors (CSFs) in the BI/IT domain –                                                                  ...
3. Critical success factors (CSFs) in the Business                                                                        ...
®       4. Mobile as an engine for growth      It took….          Telephone                     Television            Inte...
®       In summary & thank you for listening!                                                              •   Predictive ...
®       In case you didn’t know…                      Fractal’s clients achieve competitive advantage by   ®              ...
®                                In case you didn’t know…Confidential | Copyright © Fractal Analytics 2012          16
®                                In case you didn’t know…Confidential | Copyright © Fractal Analytics 2012          17
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Big Data Innovation Summit

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Big Data Innovation Summit

  1. 1. ® The world of payments and business intelligence Art A peek into the future Sankar Narayanan, Fractal Analytics Director – Client Servicing Science Kamran Ashraf, Visa Europe Head of Analytics and Information Services Big Data Innovation Summit London, 19 April 2012Confidential | Copyright © Fractal Analytics 2012 1
  2. 2. ® What is Big data? Are we Gold prospectors? What is the question? Information overload Information & espionageConfidential | Copyright © Fractal Analytics 2012 2
  3. 3. The father of modern day analytics and Big Data? – ® c.1854Confidential | Copyright © Fractal Analytics 2012 3
  4. 4. ® The world of payments and business intelligence 1. Predictive and accessible analytics 4. Mobile 2. Sub-optimal and models - Type convergence ‘0’ and ‘A’ 3. Critical success factors - T3 scorecardConfidential | Copyright © Fractal Analytics 2012 4
  5. 5. ® 1. What good is data if we don’t use it! A leading online grocery retailer, Competing on Analytics 1. The classic NYC traffic problem 2. The case of the broken eggConfidential | Copyright © Fractal Analytics 2012 5
  6. 6. ® 1.Learn from all customer behaviour data We use all data sources that provide information about a customer Self declared Rewards Demographic Transaction Web behaviour data data data data Collaborative Filtering (learning from similar customers) Probabilistic Learning Algorithm Shopper Intelligence Product IntelligenceConfidential | Copyright © Fractal Analytics 2012 6
  7. 7. ® 1.Mapping labels to offersOffer : Wild Harvest Oatmeal x% off, Responsiveness: High, ROI: Medium, Attractiveness: Low Customer Product Match : Medium Recent transactions Life events Recent Offers Rules Targeted OfferConfidential | Copyright © Fractal Analytics 2012 7
  8. 8. ® Big data – Lets run a diagnostic on your organisation… Big data plans (100%) Don’t know Oops! Exec buy-in? (5%) No Yes Socialise benefits and get buy-in (65%) Business No Budget Yes exploitation allocated? strategy agreed? Develop business case (25%) No Yes Wow ‘business’ with capability Benefits realisation and design requirements (4%) (1%) …Very few organisations have tangible plans for leveraging Big dataConfidential | Copyright © Fractal Analytics 2012 8
  9. 9. 2. Sub-optimal ‘Type 0’ and ‘Type A’ analytics ® engagement models Type 0 Type A Investment in pure ‘0’ investment, no science, no growth growth objectives objectives Objectives Plans Strategic Data governance, especially Digitisation of data, new data regulatory feeds Operational Data warehouse consolidation Big data solutions Optimisation Longer lifecycles Cutting edge modelsConfidential | Copyright © Fractal Analytics 2012 9
  10. 10. 3. Critical success factors (CSFs) in the BI/IT domain – ® T3 scorecard Talent Tangible Trust …ever closer collaborationConfidential | Copyright © Fractal Analytics 2012 10
  11. 11. 3. Critical success factors (CSFs) in the BI/IT domain – ® T3 scorecard Talent Tangible TrustConfidential | Copyright © Fractal Analytics 2012 11
  12. 12. 3. Critical success factors (CSFs) in the Business ® domain 1. Leadership Vision, prototyping ROI themes and ‘test & learn’ 2. Business 3. Ownership application Metrics, KPIs = Data dictionary, quality Themes Test & learn n el Chan Activation – restaurant offer +50% Transaction Form Dormancy – holiday towel offer +15% Pr od Usage – uct 1 petrol offer in cents or % 2 3 ‘Must-have’ requirements which Move from product to customer WILL be applied to business view – value, behaviours, triggers and problems touch pointsConfidential | Copyright © Fractal Analytics 2012 12
  13. 13. ® 4. Mobile as an engine for growth It took…. Telephone Television Internet iPod iPhone Facebook Android 38 years 13 years 4 years 3 years 2 years 2 years 1 year ….to reach 50m users Avoid extinction… Technology convergence and rise of mobile payments Within ten 50 billion devices will be Payments initiated by mobile will years: connected to the Web outnumber transactions on plastic cardsConfidential | Copyright © Fractal Analytics 2012 13
  14. 14. ® In summary & thank you for listening! • Predictive and accessible analytics Art • Sub-optimal models - Type ‘0’ and ‘A’ • Critical success factors – T3 Science scorecard • Future (of payments) is mobile and managing convergence is keyConfidential | Copyright © Fractal Analytics 2012 14
  15. 15. ® In case you didn’t know… Fractal’s clients achieve competitive advantage by ® institutionalising analytics Confidential | Copyright © Fractal Analytics 2012 21Confidential | Copyright © Fractal Analytics 2012 15
  16. 16. ® In case you didn’t know…Confidential | Copyright © Fractal Analytics 2012 16
  17. 17. ® In case you didn’t know…Confidential | Copyright © Fractal Analytics 2012 17
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