Design process

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Design Process and Techniques

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Design process

  1. 1. Intro to Design Thinking
  2. 2. an approach to solving design problems by understanding users' needs and developing insights to solve those needs
  3. 3. Understand Observe Synthesize Ideate Prototype Iterate The process in theory...
  4. 4. Gain basic knowledge so you know the right questions to ask
  5. 5. Methods: -Web research (but go beyond Google) -Brief interviews for background -Reach out to friends who may be connected/have information on domain
  6. 6. Gain empathy with your target users by talking to them and observing them
  7. 7.  you need to understand your audience even better than they understand themselves  the only way you’ll get there is to develop a deep empathy for their habits, beliefs, quirks, workarounds...  Keep asking WHY?  Loops of questions  Observation is powerful
  8. 8. Come up with a point of view statement that will inform your prototyping
  9. 9.  You can't design for everyone, and you can't fix every need you identified  Instead, tightly focus on one
  10. 10. user + need + insight
  11. 11. based on your point of view, generate as many ideas as possible
  12. 12.  Write nonstop for a set period of time (10–20 minutes).  Do not make corrections as you write.  Keep writing, even if you have to write something like, "I don't know what to write."  Write whatever comes into your mind.  Do not judge or censor what you are writing. FREE WRITING
  13. 13. MIND MAPPING
  14. 14. Whatever u think Think the, OPPOSITE
  15. 15. MERGING IDEAS
  16. 16. Seeking INSPIRATION
  17. 17. Make your ideas real & learn from peoples’ reactions to your prototype
  18. 18. take insights gained from prototyping and revisit your assumptions; sometimes you might go all the way back to the Understand phase
  19. 19. QUESTIONS?

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