Design process
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Design Process and Techniques

Design Process and Techniques

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Design process Design process Presentation Transcript

  • Intro to Design Thinking
  • an approach to solving design problems by understanding users' needs and developing insights to solve those needs
  • Understand Observe Synthesize Ideate Prototype Iterate The process in theory...
  • Gain basic knowledge so you know the right questions to ask
  • Methods: -Web research (but go beyond Google) -Brief interviews for background -Reach out to friends who may be connected/have information on domain
  • Gain empathy with your target users by talking to them and observing them
  •  you need to understand your audience even better than they understand themselves  the only way you’ll get there is to develop a deep empathy for their habits, beliefs, quirks, workarounds...  Keep asking WHY?  Loops of questions  Observation is powerful
  • Come up with a point of view statement that will inform your prototyping
  •  You can't design for everyone, and you can't fix every need you identified  Instead, tightly focus on one
  • user + need + insight
  • based on your point of view, generate as many ideas as possible
  •  Write nonstop for a set period of time (10–20 minutes).  Do not make corrections as you write.  Keep writing, even if you have to write something like, "I don't know what to write."  Write whatever comes into your mind.  Do not judge or censor what you are writing. FREE WRITING
  • MIND MAPPING
  • Whatever u think Think the, OPPOSITE
  • MERGING IDEAS
  • Seeking INSPIRATION
  • Make your ideas real & learn from peoples’ reactions to your prototype
  • take insights gained from prototyping and revisit your assumptions; sometimes you might go all the way back to the Understand phase
  • QUESTIONS?