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Balance
• Symmetrical balance – both sides of a composition are
matching.
• Asymmetrical balance – both sides are not equa...
• When components are balanced left and right of a
central axis they are balanced horizontally.
• When they are balanced a...
Symmetrical balance involves
elements mirroring each other.
Symmetrical designs– both sides of a composition are matching.
Formal, stable, rigid, and permanence are suggested
Usually the image can be folded
in half and be the same of both
sides.
Leonardo DaVinci
Asymmetrical Designs - both sides are not equal or matching.
Chaotic, unstable, loose and suggested.
Henri Rosseau,
The Football Players, 1908.
Oil on canvas.
Alexander Calder
James Whistler
Palace of Versailles 1682, Paris
Japanese Garden
Unity
•The sense of wholeness which results from the successful combination
of the elements of art.
•A principle of design...
When you repeat an
element like color,
direction, value, shape,
or texture, or establish a
style, like a linear style,
you...
The painting on the left
creates a sense of unity by
the effective use of repetition.
See how the artist has
repeated simi...
When all the elements
and principles work
together to create a
pleasing image.
Similar shapes, colors,
value, textures and lines
create unity.
Contrast in art and design occurs when two related elements are different.
The greater the difference the greater the cont...
The contrast in the illustration to the left
is quite obvious. Notice the contrast of
the light background (wall) with dar...
In the painting on the left is
another example of contrast
between light and darkness.
On the right a contrast exists betw...
When the principle of proportion is applied to a work of art it is usually in the
relationship of
• size, height, width an...
Rhythm is a type of
movement seen in
repeating of shapes and
colors. Alternating lights
and darks also give a
sense of rhy...
It is all about repeating shapes, lines, and textures.
Remember, implied lines direct the viewer’s eye.
Pattern: the repetition of the elements of art in an artwork.
The difference is
pattern does not
focus on repeating
elements to make
movement.
Focal Point
Visually, the focal point of an image is the place
where your eyes are drawn to first. Usually the
focal point...
The arrangement of parts in
an artwork to create a
feeling of dominance and
importance on a particular
area.
Similar to dynamics and
movement, implied or
actual lines can point to
the area of emphasis.
The Conversion of St. Paul, Caravaggio
Where are
your eyes
drawn to
first? Next?
Then?
•There are arguably several focal points
within this image.
• The focal point can also be the place
where the action is ha...
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
Principles Of Design
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Principles Of Design

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Principle of Design

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Transcript of "Principles Of Design"

  1. 1. Balance • Symmetrical balance – both sides of a composition are matching. • Asymmetrical balance – both sides are not equal or matching. • Radial balance – circular design with overall symmetrical balance. A large shape close to the center can be balanced by a small shape close to the edge. A large light toned shape will be balanced by a small dark toned shape (the darker the shape the heavier it appears to be)
  2. 2. • When components are balanced left and right of a central axis they are balanced horizontally. • When they are balanced above and below they are said to be balanced vertically. • And when components are distributed around the center point, or spring out from a central line, this is referred to as radial balance.
  3. 3. Symmetrical balance involves elements mirroring each other.
  4. 4. Symmetrical designs– both sides of a composition are matching. Formal, stable, rigid, and permanence are suggested
  5. 5. Usually the image can be folded in half and be the same of both sides.
  6. 6. Leonardo DaVinci
  7. 7. Asymmetrical Designs - both sides are not equal or matching. Chaotic, unstable, loose and suggested.
  8. 8. Henri Rosseau, The Football Players, 1908. Oil on canvas.
  9. 9. Alexander Calder
  10. 10. James Whistler
  11. 11. Palace of Versailles 1682, Paris
  12. 12. Japanese Garden
  13. 13. Unity •The sense of wholeness which results from the successful combination of the elements of art. •A principle of design that relates to the sense of oneness or wholeness in a work of art.
  14. 14. When you repeat an element like color, direction, value, shape, or texture, or establish a style, like a linear style, you establish a visual connection or correspondence among the elements. Poster Design firm: Concrete Design Communications
  15. 15. The painting on the left creates a sense of unity by the effective use of repetition. See how the artist has repeated similar forms (ducks) and color (brown) throughout the composition? On the right grouping of similar objects (proximity) was used to create unity within this painting.
  16. 16. When all the elements and principles work together to create a pleasing image.
  17. 17. Similar shapes, colors, value, textures and lines create unity.
  18. 18. Contrast in art and design occurs when two related elements are different. The greater the difference the greater the contrast. Contrast adds variety to the total design and creates unity. The most common ways of creating contrast are by creating differences in: • size • value • color • type • texture • shape • alignment • direction • movement
  19. 19. The contrast in the illustration to the left is quite obvious. Notice the contrast of the light background (wall) with dark foreground (table cloth) and the contrast of the dark shadows on the tea pot and cup against the wall and with the lights of the same objects against a dark window. There is also a contrast of thin and thick lines in the napkin, straight and curved lines, and don't miss the dark steam as contrasted with the light clouds off in the distance.
  20. 20. In the painting on the left is another example of contrast between light and darkness. On the right a contrast exists between the lights and darks. Also notice the contrast of the roundness of the objects in the foreground against the flatness of the background.
  21. 21. When the principle of proportion is applied to a work of art it is usually in the relationship of • size, height, width and depth of one element to that of another •size of one area to the size of another area •size of one element to the size of another element amount of space between two or more elements Proportion in art is the comparative harmonious relationship between two or more elements in a composition with respect to size, color, quantity, degree, setting, etc.; i.e. ratio.
  22. 22. Rhythm is a type of movement seen in repeating of shapes and colors. Alternating lights and darks also give a sense of rhythm. Rhythm: the way elements combine to produce the appearance of movement in an artwork.
  23. 23. It is all about repeating shapes, lines, and textures.
  24. 24. Remember, implied lines direct the viewer’s eye.
  25. 25. Pattern: the repetition of the elements of art in an artwork.
  26. 26. The difference is pattern does not focus on repeating elements to make movement.
  27. 27. Focal Point Visually, the focal point of an image is the place where your eyes are drawn to first. Usually the focal point will be highlighted or the most striking color in the work. The focal point can also be reinforced by the implied lines guiding the viewer’s perspective.
  28. 28. The arrangement of parts in an artwork to create a feeling of dominance and importance on a particular area.
  29. 29. Similar to dynamics and movement, implied or actual lines can point to the area of emphasis.
  30. 30. The Conversion of St. Paul, Caravaggio Where are your eyes drawn to first? Next? Then?
  31. 31. •There are arguably several focal points within this image. • The focal point can also be the place where the action is happening – the dark space between the horse and the man in the foreground. One can also call this place a focal area. •This image is particularly entertaining because it has layers of focal points and areas. • The artist highlights places all over the entire space of the canvas which automatically takes the viewer’s eyes all over the image. • After the immediate two or three first attractions, my eyes are then led to the horse’s rump, down the leg to the hand and kneecap of the soldier to the red cloth and then up the arm on the right to the other man in the image landing where I started
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