J&j market study project
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J&j market study project

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J&j market study project J&j market study project Presentation Transcript

  • MARKET STUDY ON
    Made By
    Isha Sharma
    MHS1007011
  • BRIEF HISTORY
    Robert wood Johnson inspired by a speech by antiseptic advocate Joseph Lister, joined brothers James wood Johnson and Edward Mead Johnson to create a line of ready to use surgical dressings in 1885.
    The company produced its first products in 1886 and incorporated in 1887.
    RWJ's granddaughter, Mary Lea Johnson Richards, was the first baby to appear on a J&J baby powder label.
  • BUSINESS
    • Ranked 29th in the Fortune 500 companies in the world.
    • Into pharmaceuticals, consumer products and medical devices.
    • No. 1 in the world in medical devices.
  • Product category------CONSUMER
    Consumer : 26% of FY 2009 Revenue
    J&J has diverse franchises in over-the-counter pharmaceuticals and nutritionals, skin care, baby & kids care, and women's health products, totaling $15.8 billion in sales in 2009
  • PRODUCT CATEGORY
    • Although the Consumer Health Care division is the smallest of the company's three segments,
    • It includes some of the company's most recognizable brands such as Tylenol, Neutrogena, and Band-Aid.
  • Sales market share
  • CONSUMER CATEGORY
    • In 2006, J&J bought Pfizer's Consumer Healthcare for $16.6 billion.
    • This acquisition represents a significant expansion in J&J’s Consumer Health Care division, adding brands such as Listerine, Sudafed, and Neosporin.
  • Major products
    • Tylenol- Pain reliever pills
    (Mcneil ltd)
    • Savlonanteseptic liquid
    • Carefree and stayfree pads
    • Listerine Mouthwash
  • MAJOR PRODUCTS
    • Band Aid
    • J&J baby products
    • Neutrogena body care line
  • .
  • FINANCIAL REPORT FROM 2006 TO 2010(ESTIMATED)
  • PRESENCE IN NORTH AMERICA
  • PRESENCE IN EUROPECZECH REPUBLIC AND SPAIN
  • PRESENCE IN SOUTH AMERICA
  • PRESENCE IN ASIA OTHER THAN CHINA ,INDIA ,JAPAN
  • Europe- Competition
  • INDIA
    Procter and gamble
    Hindustan Unilever
    Hansaplast
    Reckitt Benckiser
    ITC
  • CHINA
  • SOUTH AMERICA : BRAZIL
  • SOUTH AMERICA : VENENZUELA
  • AUSTRALIA
  • Middle east : SAUDI ARABIA
  • JAPAN
  • USA
  • MAJOR direct PRODUCT COMPETITION
  • Marketing Mix of J&J
    PRODUCT
    Basically in three main categories:
    Pharmaceuticals,
    Medical Devices
    Diagnostics, and Consumer Health care.
  • Examples of the J&J product inventory:
    Feminine hygiene
    Denture care
    Contraceptives
    Immunology
    First aid
  • Family planning
    Nutritionals
    Diabetes care
    Neurology
    Vision care
  • PRICE
    In the United States, J&J strives to keep their net price increases for health care products within the Consumer Price Index (CPI).
    Works with governments to develop differential pricing approaches to help more people access their products.
  • Examples of J&J consumer product prices:
    • Bengay Pain Relief $12.99, (at Amazon)
    • Listerine Oral Care $7.49 (Next Tag)
    • Splenda Sweetener $7 (Drusstore.com).
    • Tylenol Rapid Release $12.95 ( Allegro Medical.com ).
  • PLACE
    Some companies sell J&J products wholesale over:
    • Counter Wholesale.com
    • WUZ Group
    • ShopatHome.com
  • J&J products can be found at retail outlets:
    • Target
    • Walgreens
    • WalMart
    • Vons
    • Eversave
  • Promotion
    Discount coupons on products such as:
    • Baby care
    • Contact lens.
    • Johnson and Johnson has run a “Beauty for All Ages” rebate promotion on Coupons.com and some of the campaign products are available at Walgreens and may also include buy one get one half off discount as well.
    • Involved with many causes and advertising campaigns that encourage healthy lifestyles.
    Key initiatives include:
    • Campaign for Nursing's Future,
    • Having a Baby Changes Things, and
    • Because We Care We Act (China).
  • PROCESS
    J&J employs what they call a “decentralized management approach”.
    Employees encouraged to be “entrepreneurial” with the understanding that they will benefit from focusing on customer needs and providing solutions.
    • The Executive Committee of J&J is the principal management group responsible for the operations and allocation of the resources of the Company.
  • PEOPLE
    • CHAIRMAN : William C Weldon
    • CEO :Dominic J. Caruso is the CFO and Vice President of Finance
    • Has a Global Diversity and Inclusion program
    • The company has ranked high Working Mother Magazines’ Top One Hundred Companies for Working Mothers or 24 years.
  • PHYSICAL EVIDENCE
    Headquarters : One Johnson & Johnson Plaza, New Brunswick, New Jersey.
    Rest of locations discussed in above slides.
    Maintains a presence online via a number of websites http://www.jnj.com
    • Provide information on company values, and management approach.
  • Expected market future in coming years
    Can rely on products like
    BAND AID
    LISTERINE
    which are the market leaders in their product category.
  • EXPECTED MARKET FUTURE
    • It needs to do aggressive marketing in its SAVLON product against DETTOL.
    • Are and will be the market leaders in future having acquisitions like
    • NEUTROGENA
    • PFIZER’s consumer health range.