BRIEF HISTORY Robert wood Johnson inspired by a speech by antiseptic advocate Joseph Lister, joined brothers James wood Johnson and Edward Mead Johnson to create a line of ready to use surgical dressings in 1885. The company produced its first products in 1886 and incorporated in 1887. RWJ's granddaughter, Mary Lea Johnson Richards, was the first baby to appear on a J&J baby powder label.
Product category------CONSUMER Consumer : 26% of FY 2009 Revenue J&J has diverse franchises in over-the-counter pharmaceuticals and nutritionals, skin care, baby & kids care, and women's health products, totaling $15.8 billion in sales in 2009
Marketing Mix of J&J PRODUCT Basically in three main categories: Pharmaceuticals, Medical Devices Diagnostics, and Consumer Health care.
Examples of the J&J product inventory: Feminine hygiene Denture care Contraceptives Immunology First aid
Family planning Nutritionals Diabetes care Neurology Vision care
PRICE In the United States, J&J strives to keep their net price increases for health care products within the Consumer Price Index (CPI). Works with governments to develop differential pricing approaches to help more people access their products.
Johnson and Johnson has run a “Beauty for All Ages” rebate promotion on Coupons.com and some of the campaign products are available at Walgreens and may also include buy one get one half off discount as well.
Involved with many causes and advertising campaigns that encourage healthy lifestyles.
PROCESS J&J employs what they call a “decentralized management approach”. Employees encouraged to be “entrepreneurial” with the understanding that they will benefit from focusing on customer needs and providing solutions.
The Executive Committee of J&J is the principal management group responsible for the operations and allocation of the resources of the Company.
CHAIRMAN : William C Weldon
CEO :Dominic J. Caruso is the CFO and Vice President of Finance
Has a Global Diversity and Inclusion program
The company has ranked high Working Mother Magazines’ Top One Hundred Companies for Working Mothers or 24 years.
PHYSICAL EVIDENCE Headquarters : One Johnson & Johnson Plaza, New Brunswick, New Jersey. Rest of locations discussed in above slides. Maintains a presence online via a number of websites http://www.jnj.com
Provide information on company values, and management approach.
Expected market future in coming years Can rely on products like BAND AID LISTERINE which are the market leaders in their product category.