The Value of Side Projects
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The Value of Side Projects

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This is my talk for Distilled's London 2012 Searchlove conference, on the value of building and launching side projects.

This is my talk for Distilled's London 2012 Searchlove conference, on the value of building and launching side projects.

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  • 1. the value ofcreating things @sharkseo
  • 2. WHO AM I?Dave Peiris,@sharkseo / sharkseo.com
  • 3. SEARCHGA.me
  • 4. I Use Google’s20% Time
  • 5. hackerbuddy.com
  • 6. GRNDCTRL.com
  • 7. the value ofSide Projects
  • 8. LetsFreckle.com
  • 9. everytimezone.com ‣  752 links ‣  AListApart.com ‣  Lifehacker ‣  CNN ‣  Gigaom ‣  The Next Web ‣  Daring Fireball ‣  Basecamp.com
  • 10. Mozcast.com ‣  92 links ‣  Search Engine Land ‣  SEO.com ‣  Search Marketing Weekly
  • 11. Tools.Pingdom.com ‣  1,774 links ‣  Search Engine Watch ‣  SEOmoz ‣  Six Revisions ‣  Yoast ‣  Smashing Magazine
  • 12. Tips for BuildingSide Projects
  • 13. What would your audienceFind Useful?
  • 14. Build yourEmail List
  • 15. Start with aPrototype
  • 16. cc Flickr: Ryosuke YagiIt’s AboutSpeed
  • 17. If a new product can’t be shipped in6 months, Yahoo will no longer bother.Marissa Mayer
  • 18. Themeforest.net
  • 19. Nothing good HasEver Been Designed Bycommittee
  • 20. So terrible, it induces an entirely new emotion.a blend of vertigo, disgust, anger and embarrassmentwhich I like to call shitasmia.Charlie Brooker
  • 21. Nothing good HasEver Been Designed Bycommittee
  • 22. Do One ThingReally Well
  • 23. How tolaunch
  • 24. The Press LovesA Story
  • 25. Try writing theArticle First
  • 26. Don’t neglect theLittle Guys
  • 27. Ignore famousJournalists
  • 28. Make WritingAbout You easy
  • 29. Don’t GetDiscouraged
  • 30. PromoteNew Features
  • 31. build Something ForJournalists
  • 32. build Something For Journalists
  • 33. build Something For Journalists
  • 34. Projects Can BeSmall
  • 35. Do your developers have atech blog?
  • 36. Do your developers have a tech blog? ‣  92 links ‣  Reddit ‣  hacker news ‣  security.nl ‣  WSJ.com
  • 37. Do your developers have a tech blog? ‣  209 links ‣  Coding Horror ‣  Wired ‣  Read Write Web ‣  ZDNet ‣  Forbes ‣  Computer World ‣  Gigaom ‣  MIT.edu
  • 38. The CHAOS MONKEYcc Flickr: Nzgabriel
  • 39. Open Source ‣  145 links ‣  Drupal.org ‣  opensource.com ‣  arstechnica ‣  TechCrunch
  • 40. Open Source ‣  88 links ‣  DailyJS.com ‣  WebAppers.com ‣  jQueryBuzz.com ‣  SpeakingCode.com
  • 41. Give AwayIcons
  • 42. Find a Problem AndSolve It
  • 43. Thank you @sharkseo