Attracting Links

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My BrightonSEO presentation on Attracting Links (links to everything mentioned can be found at sharkseo.com/brightonseo)

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Attracting Links

  1. 1. @sharkseo Attracting Links
  2. 2. Who is this guy? sharkseo.com @sharkseo
  3. 3. HackerBuddy
  4. 4. Just Buy This One
  5. 5. Uptime Robot
  6. 6. OkCupid
  7. 7. Why? Attractive Content Can attract strong links Picks up links over time Diversifies your anchor text Hopefully future-proof Great for branding
  8. 8. An important note about anchor text.
  9. 9. It ’ s more likely to be successful if you target a community and get to know them. Lessons Learned 1
  10. 10. The audience for your linkable content can be different from your current customers. Lessons Learned 2
  11. 11. News sites want a story: Think of a headline when pitching news. Lessons Learned 3
  12. 12. News sites want a story: Think of a headline when pitching news. Lessons Learned 3
  13. 13. The longer it takes, the lower the ROI: Build prototypes quickly, it doesn ’ t need to be perfect. Lessons Learned 4
  14. 14. The longer it takes, the lower the ROI: Build prototypes quickly, it doesn ’ t need to be perfect. Lessons Learned 4
  15. 15. You won ’ t always be successful: Try to launch a prototype first to gauge the reaction. Lessons Learned 5
  16. 16. You won ’ t always be successful: Squeeze as much link value out of it as you possibly can, even if it if fails. Lessons Learned 5 - Killer Startups - MakeUseOf - Startup Lift - Museum of Modern Betas - Infographics Showcase
  17. 17. You need to let people know about it. Promote it properly. Lessons Learned 6 stumbleupon.com/ads facebook.com/advertising reddit.com/promoted
  18. 18. React quickly, join the conversation when it gets traffic. Lessons Learned 7
  19. 19. WHERE DO I START?
  20. 20. Get to know your communities
  21. 21. Get a coder in your team
  22. 22. Infographic & blog post data: google.co.uk/intl/en/landing/internetstats
  23. 23. Infographic & blog post data: data.worldbank.org
  24. 24. Infographic & blog post data: google.com/publicdata
  25. 25. THANKS. sharkseo.com/brightonseo @sharkseo

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