Attracting Links

@sharkseo Attracting Links

Who is this guy? sharkseo.com @sharkseo

HackerBuddy

Just Buy This One

Uptime Robot

OkCupid

Why? Attractive Content Can attract strong links Picks up links over time Diversifies your anchor text Hopefully future-proof Great for branding

An important note about anchor text.

It ’ s more likely to be successful if you target a community and get to know them. Lessons Learned 1

The audience for your linkable content can be different from your current customers. Lessons Learned 2

News sites want a story: Think of a headline when pitching news. Lessons Learned 3

The longer it takes, the lower the ROI: Build prototypes quickly, it doesn ’ t need to be perfect. Lessons Learned 4

You won ’ t always be successful: Try to launch a prototype first to gauge the reaction. Lessons Learned 5

You won ’ t always be successful: Squeeze as much link value out of it as you possibly can, even if it if fails. Lessons Learned 5 - Killer Startups - MakeUseOf - Startup Lift - Museum of Modern Betas - Infographics Showcase

You need to let people know about it. Promote it properly. Lessons Learned 6 stumbleupon.com/ads facebook.com/advertising reddit.com/promoted

React quickly, join the conversation when it gets traffic. Lessons Learned 7

WHERE DO I START?

Get to know your communities

Get a coder in your team

Infographic & blog post data: google.co.uk/intl/en/landing/internetstats

Infographic & blog post data: data.worldbank.org

Infographic & blog post data: google.com/publicdata

THANKS. sharkseo.com/brightonseo @sharkseo

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Attracting Links

by sharkseo on Sep 12, 2011

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Attracting Links — Presentation Transcript