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Keyword prominence
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Keyword prominence

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Keyword prominence is the best seo method in onsite optimization, It means place the relevant keyword in different locations of wepages.

Keyword prominence is the best seo method in onsite optimization, It means place the relevant keyword in different locations of wepages.

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    Keyword prominence Keyword prominence Presentation Transcript

    • Keyword Prominence
      Harish Shetty
    • Agenda
      What is Keyword Prominence
      Keywords are everywhere
      Importance of Keywords in the title
      Keywords in body of the webpage
      Adding images in the webpage
    • What is Keyword Prominence
      Keyword Prominence refers to the fact that keywords placed in important parts of the webpage are given priority by the search engines.
      As an SEO technique, Keywords should be placed in all parts of webpage to increase the page relevance for the keyword in the SERPs.
    • Keywords are everywhere
      Search engines give keywords more weight and prominence if they are placed within any of the following locations of the webpage.
      Title of the webpage
      Header, sub header of paragraphs
      In the file name (within the URL)
      Near the start of the page or right at top of the page
      In the start of the new PARA
      Within the meta tags of the webpage (such as the description & keywords metatags)
    • Importance of Keywords in title
      Almost all major search engines give prominence to keywords in the title of the webpage.
      While framing the title always keep it brief, keeping in mind to make it as 5-8 word title (up to 66 characters for Google) that includes the keyword/s and describes the essence of what the webpage contains.
      For example, If you are selling an online ebook on hypnosis for $100 and you that is the cheapest such offering on the Internet.
      The Title could read “Online Hypnosis ebook-$100” for the keyword ebook.
    • Keywords in body of the webpage
      Keywords can be placed in the following location within the body of the webpage for deriving benefits due to the keyword prominence factor:
      At the top of the webpage and beginning of the page
      First paragraphs of information that introduces in the webpages to the visitors
      If you are adding sentences in bold text, try to include in bold as well
      Within the link titles of hyper links, The link titles are used to describe the link.
      <A HREF=“introduction.html”TITLE=“Online Hypnosis Ebook”>welcome to online hypnosis ebook</a>
    • Adding images in the webpage
      Search engines are unable to read images therefore important keywords related to images should be places in the ALT text of the image.
      <IMG SRC=“header.gif” WIDTH=200 HEIGHT=200 ALT=“hypnosis ebook”>
      Ensure that you also place text links on your page as well, This will ensure the search engine can index all the pages of your site.