Keyword prominence

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Keyword prominence is the best seo method in onsite optimization, It means place the relevant keyword in different locations of wepages.

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Keyword prominence

  1. 1. Keyword Prominence<br />Harish Shetty<br />
  2. 2. Agenda<br />What is Keyword Prominence<br />Keywords are everywhere<br />Importance of Keywords in the title<br />Keywords in body of the webpage<br />Adding images in the webpage<br />
  3. 3. What is Keyword Prominence<br /> Keyword Prominence refers to the fact that keywords placed in important parts of the webpage are given priority by the search engines.<br /> As an SEO technique, Keywords should be placed in all parts of webpage to increase the page relevance for the keyword in the SERPs.<br />
  4. 4. Keywords are everywhere<br /> Search engines give keywords more weight and prominence if they are placed within any of the following locations of the webpage.<br /> Title of the webpage<br /> Header, sub header of paragraphs<br /> In the file name (within the URL)<br /> Near the start of the page or right at top of the page<br /> In the start of the new PARA<br /> Within the meta tags of the webpage (such as the description & keywords metatags) <br />
  5. 5. Importance of Keywords in title<br /> Almost all major search engines give prominence to keywords in the title of the webpage. <br /> While framing the title always keep it brief, keeping in mind to make it as 5-8 word title (up to 66 characters for Google) that includes the keyword/s and describes the essence of what the webpage contains.<br /> For example, If you are selling an online ebook on hypnosis for $100 and you that is the cheapest such offering on the Internet. <br /> The Title could read “Online Hypnosis ebook-$100” for the keyword ebook.<br />
  6. 6. Keywords in body of the webpage<br /> Keywords can be placed in the following location within the body of the webpage for deriving benefits due to the keyword prominence factor:<br /> At the top of the webpage and beginning of the page<br /> First paragraphs of information that introduces in the webpages to the visitors<br /> If you are adding sentences in bold text, try to include in bold as well<br /> Within the link titles of hyper links, The link titles are used to describe the link.<br /><A HREF=“introduction.html”TITLE=“Online Hypnosis Ebook”>welcome to online hypnosis ebook</a><br />
  7. 7. Adding images in the webpage<br />Search engines are unable to read images therefore important keywords related to images should be places in the ALT text of the image.<br /> <IMG SRC=“header.gif” WIDTH=200 HEIGHT=200 ALT=“hypnosis ebook”><br /> Ensure that you also place text links on your page as well, This will ensure the search engine can index all the pages of your site.<br />

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