Making Sense Of Social Media 2010

The NEW MEDIA: Making Sense of Social Media Blogger & Social Media Evangelist: Shari Weiss Performance Social Media February 2010

Recent Factoids
FACEBOOK:
more than 400 million accounts
50% of active users log in daily
more than 3.5 BILLION pieces of content shared each week
more than 700,000 local businesses have Fan Pages
LINKEDIN:
executives from all Fortune 500 companies are LinkedIn members
TWITTER:
more than 27 million Tweets daily
80% of Tweeple have tweeted less than 10 times
1,155,382 – number of followers of the most active Twitter user ( @kevinrose )
BLOGGING:
15% of bloggers spend 10 or more hours each week blogging
70% of bloggers talk about brands
4% of bloggers do it full-time
Performance Social Media February 2010

Is SM a fad? Performance Social Media February 2010

Possible questions:
Is Twitter just a Fad?
Why should I care about social media?
Isn’t spending hours on Facebook a waste of time?
Do I have to learn about 55 different social media websites?
How should I get started?

Social Media Performance Social Media February 2010 Internet-based tools and platforms for sharing & discussing information What are we talking about?

“ Tag Cloud” of Web Terms Performance Social Media February 2010
Web 2.0
Consumer-generated content
Bloggers
The Long Tail
Web 1.0
Micro-blogging
Allows for expanded interactivity, i.e. social media Social media is NOT traditional media, so the CONTENT comes from people, not PRO’s The NEW Influencers Content in 140 characters or less, i.e. TWEETING Original Web for research and email See next page

The LONG TAIL Performance Social Media February 2010 The New Marketplace:
Niche strategy
* Selling small amounts of lots of unique items

Social Networking Sites
FOUR TOP PLATFORMS:
Twitter
Facebook
Blogging
LinkedIN

Twitter for Business
Search – look for your brand name for customer comments
Listen – monitor these comments
Respond – engage with individuals
Build – gather loyal, trusting, responsive community
Performance Social Media February 2010 Customer service: Comcast , USA story

Twitter sign up Performance Social Media February 2010

Facebook for Business
FIVE WAYS to engage audience:
Events
Videos
Discussions
Photos
Blog articles
BUT . . . Most of all -- engagement
Performance Social Media February 2010 BUILD A FANBASE: Become a trusted relationship

LinkedIN for Business
Get “famous” professionally:
Check out prospective employees
Research companies to work for
Ask questions
Answer questions
Join discussion groups

My blog article on LinkedIn Profile Summaries Performance Social Media February 2010

Speaking of blogs Performance Social Media February 2010

The Blogosphere Performance Social Media February 2010

Performance Social Media February 2010 Who painted this? Pablo Picasso THE BLUE NUDE I am always doing that which I do not know how to do in order to learn how to do it

Thanks for Listening . . . Performance Social Media February 2010 Now it’s time to Engage Starting with sharisax.com

Making Sense Of Social Media 2010

by sharisax on Feb 09, 2010

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Making Sense Of Social Media 2010 — Presentation Transcript