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Facebook For Business

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SFSU public relations students presented this AWESOME slide show for class members May 5, 2009

SFSU public relations students presented this AWESOME slide show for class members May 5, 2009

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Facebook For Business Facebook For Business Presentation Transcript

  • Facebook for Business Marie BELHOMME Roxanne COBBS Doreen DING Orly MACABI Brian McGUINN Alice NG
  • Overview
    • Using Facebook for your business
      • Why?
      • Brian’s Facebook business page
      • Advertising on Facebook
      • Applications
    • Using Facebook for your business network
      • Pros and cons
  • Using Facebook for your business
  • Reasons for using Facebook for business
    • The very nature of Facebook is VIRAL!
      • Provide updates in the homepage
      • Drive news to Facebook connections
    • Facebook is the ultimate in social presence marketing
      • Participate in pre-existing conversation around target market
      • Easy for people who want to know more to contact you
  • Reasons for using Facebook for business
    • Better, stronger online connections
      • Serves a basis for connection to people
      • Immediate, passive, and cheap information sharing
      • Control over the quality of data and the quality people connecting
    • The way doing marketing now is changing
      • The way sales take place with new clients are changing.
      • Make a better impression on target market before people actually show up at your site
  • Reasons for using Facebook for business
    • Facebook friends are willing to continue the conversation
      • People who are already in the mode of action would follow you to your site
      • Have better social connections with both existing and new contacts
  • Reasons for using Facebook for business
    • Easy to find your target market
      • Browse or search personal profiles by keywords
      • Find groups and events filled with people who gathered with a common interest
    • Over half of the people using it, use it daily.
      • 150 million people currently using Facebook
      • Half of Facebook users log in daily
  • Brian’s Business page
  • Advertising on Facebook
    • Facebook is Evolving
      • Over 150,000 million users
      • From college students to older adults
      • Marketing agencies and businesses seek Facebook
      • for new advertising opportunities
  • Advertising on Facebook
    • Advertising on Facebook vs. Traditional Advertising
      • Facebook ads are people targeted
      • Demographic filtering technology allows for extremely precise targeting
      • Traditional advertising are keyword targeted
  • Advertising on Facebook
    • Why advertise on Facebook?
      • Amazing reach
      • Information about the user is known
      • Utilizes friend network
    • Advertise Without Spending Money
      • Word of mouth
      • Notes section
  • Advertising on Facebook
    • Event Ad
    • Page Ad
    • Website Ad
  • Advertising on Facebook
    • Advertising Resources
      • Facebook Flyers
      • Facebook Social Ads
      • Facebook Beacon
  • App. Blog Promotion
    • Networked Blog App
    • Notes (default app)
    • RSS Connect
    • Simplaris BlogCast
  • App. Business/Self Promotion
    • CLPrint Business Cards
    • IEndorse
    • My BusinessBlinkWeb
    • Professional Profile
    • Testimonials
  • App. Communication
    • Calliflower
    • SmartMessage Center
    • Telephone
    • Voice Mail
  • App. Networking
    • Introductions
    • My Linkedin Profile
    • Tag Biz Business
    • Network
    • Working It!
    • Xing
  • App. Collaboration
    • Huddle by Workspaces
    • My Office
  • App. Audio/Visual
    • Facebook Video (Default App)
    • Podcast Player
    • Slideshare
  • Using Facebook for your business network
  • Why you should not use it
    • Originally designed by students for students to socialize
    • Many applications not credible for business purpose
    • Personal information and data: what gender you are interested in, your favorite TV shows, pictures…
  • Why you should not use it
    • Comments of your entire network
    • You can be tagged on a “non-professional” picture
    • Other social media dedicated to professional networking and designed for it
    • Too many distractions to appear “professional”
  • Why you should use it
    • All your network in one place (family, friends, classmates, colleagues…)
    • A way to find former co-worker or current connections
    • Adding friends is selective
    • Possibility to create a limited profile
  • Why you should use it
    • Selection of the feeds preferences, depending of your interests
  • Why you should use it
    • Joining group related to your business
    • Looking for professional events
  • Why you should use it
    • Limiting time on Facebook: notification on your mobile phone or through Facebook Firefox Toolbar
  • Thank you for your time