Facebook For Business

Facebook for Business Marie BELHOMME Roxanne COBBS Doreen DING Orly MACABI Brian McGUINN Alice NG

Overview
Using Facebook for your business
Why?
Brian’s Facebook business page
Advertising on Facebook
Applications
Using Facebook for your business network
Pros and cons

Using Facebook for your business

Reasons for using Facebook for business
The very nature of Facebook is VIRAL!
Provide updates in the homepage
Drive news to Facebook connections
Facebook is the ultimate in social presence marketing
Participate in pre-existing conversation around target market
Easy for people who want to know more to contact you

Better, stronger online connections
Serves a basis for connection to people
Immediate, passive, and cheap information sharing
Control over the quality of data and the quality people connecting
The way doing marketing now is changing
The way sales take place with new clients are changing.
Make a better impression on target market before people actually show up at your site

Facebook friends are willing to continue the conversation
People who are already in the mode of action would follow you to your site
Have better social connections with both existing and new contacts

Easy to find your target market
Browse or search personal profiles by keywords
Find groups and events filled with people who gathered with a common interest
Over half of the people using it, use it daily.
150 million people currently using Facebook
Half of Facebook users log in daily

Brian’s Business page

Facebook is Evolving
Over 150,000 million users
From college students to older adults
Marketing agencies and businesses seek Facebook
for new advertising opportunities

Advertising on Facebook vs. Traditional Advertising
Facebook ads are people targeted
Demographic filtering technology allows for extremely precise targeting
Traditional advertising are keyword targeted

Why advertise on Facebook?
Amazing reach
Information about the user is known
Utilizes friend network
Advertise Without Spending Money
Word of mouth
Notes section

Event Ad
Page Ad
Website Ad

Advertising Resources
Facebook Flyers
Facebook Social Ads
Facebook Beacon

App. Blog Promotion
Networked Blog App
Notes (default app)
RSS Connect
Simplaris BlogCast

App. Business/Self Promotion
CLPrint Business Cards
IEndorse
My BusinessBlinkWeb
Professional Profile
Testimonials

App. Communication
Calliflower
SmartMessage Center
Telephone
Voice Mail

App. Networking
Introductions
My Linkedin Profile
Tag Biz Business
Network
Working It!
Xing

App. Collaboration
Huddle by Workspaces
My Office

App. Audio/Visual
Facebook Video (Default App)
Podcast Player
Slideshare

Using Facebook for your business network

Why you should not use it
Originally designed by students for students to socialize
Many applications not credible for business purpose
Personal information and data: what gender you are interested in, your favorite TV shows, pictures…

Why you should not use it
Comments of your entire network
You can be tagged on a “non-professional” picture
Other social media dedicated to professional networking and designed for it
Too many distractions to appear “professional”

Why you should use it
All your network in one place (family, friends, classmates, colleagues…)
A way to find former co-worker or current connections
Adding friends is selective
Possibility to create a limited profile

Selection of the feeds preferences, depending of your interests

Joining group related to your business
Looking for professional events

Limiting time on Facebook: notification on your mobile phone or through Facebook Firefox Toolbar

Thank you for your time

Facebook For Business

by sharisax on May 08, 2009

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