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Marketing big on a small budget
 

Marketing big on a small budget

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    Marketing big on a small budget Marketing big on a small budget Presentation Transcript

    • Marketing BIGon a small Budget: Know your C’s
      Presented by Sharina Smith
      Senior Director of Marketing & Communications
      Southwest Baptist University
    • How much Budget is enough?
      Just a little more!
      No marketing director feels he or she has enough budget to get the job done!
    • The Four P’s of Marketing
    • The Four P’s of Marketing
      Product (or Service)
      Price
      Place (or Distribution)
      Promotion
    • The Four C’s of Integrated MarketingCommunications
    • The Four C’s of integrated Marketing communication
      Consumer
      Cost
      Convenience
      Communication
    • The Four C’s of integrated Marketing communication
      Consumer
      Cost
      Convenience
      Communication
      The Four P’s of Marketing
      • Product (or Service)
      • Price
      • Place (or Distribution)
      • Promotion
    • Marketing BIG on a small Budget means you must know your C’s
      Consumer
      Cost
      Convenience
      Communication
    • CASE STUDIES: FedEx & Freddie’s Pizza
    • FedEx : Global Shipping CompanyFreddie’s Pizza : Neighborhood Pizza restaurant in New Jersey
    • FedEx: Four P’s of Marketing
      Product (or Service)
      Price
      Place (or Distribution)
      Promotion
    • FEDEX: The Four C’s of integrated Marketing communication
      Consumer
      Cost
      Convenience
      Communication
      The Four P’s of Marketing
      • Product (or Service)
      • Price
      • Place (or Distribution)
      • Promotion
    • Freddie’s Pizza: Four P’s of Marketing
      Product (or Service)
      Price
      Place (or Distribution)
      Promotion
    • FREDIIE’S PIZZA: The Four C’s of integrated Marketing communication
      The Four P’s of Marketing
      Consumer
      Cost
      Convenience
      Communication
      • Product (or Service)
      • Price
      • Place (or Distribution)
      • Promotion
    • So, how do you market big on a small budget?
    • First, consider the four C’s of IMC
    • The Four C’s of integrated Marketing communication
      Consumer
      Cost
      Convenience
      Communication
    • 1. Consumer
      Who is your potential customer?
    • 2. Cost
      How much should your product (or service) cost to attract consumers and pay your bills?
    • 3. Convenience
      How convenient is your product (or service) for your potential consumer?
    • 4. communication
      How will you tell your best potential customer about the cost and convenience of your product and service?
    • VIDEO from www.SocialMediaEnergy.com
    • So, is social media the answer to marketing BIG on a small budget?
    • Social Media is the Answer ONLY if it fits The Four C’s of integrated Marketing communication for YOUR company!
    • Marketing BIG on a small Budget means you must know YOUR C’s
      Consumer
      Cost
      Convenience
      Communication
    • Thank you for your attention today!
      For a copy of this presentation e-mail ssmith@SBUniv.edu