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Marketing big on a small budget

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  • 1. Marketing BIGon a small Budget: Know your C’s
    Presented by Sharina Smith
    Senior Director of Marketing & Communications
    Southwest Baptist University
  • 2. How much Budget is enough?
    Just a little more!
    No marketing director feels he or she has enough budget to get the job done!
  • 3. The Four P’s of Marketing
  • 4. The Four P’s of Marketing
    Product (or Service)
    Price
    Place (or Distribution)
    Promotion
  • 5. The Four C’s of Integrated MarketingCommunications
  • 6. The Four C’s of integrated Marketing communication
    Consumer
    Cost
    Convenience
    Communication
  • 7. The Four C’s of integrated Marketing communication
    Consumer
    Cost
    Convenience
    Communication
    The Four P’s of Marketing
    • Product (or Service)
    • 8. Price
    • 9. Place (or Distribution)
    • 10. Promotion
  • Marketing BIG on a small Budget means you must know your C’s
    Consumer
    Cost
    Convenience
    Communication
  • 11. CASE STUDIES: FedEx & Freddie’s Pizza
  • 12. FedEx : Global Shipping CompanyFreddie’s Pizza : Neighborhood Pizza restaurant in New Jersey
  • 13. FedEx: Four P’s of Marketing
    Product (or Service)
    Price
    Place (or Distribution)
    Promotion
  • 14. FEDEX: The Four C’s of integrated Marketing communication
    Consumer
    Cost
    Convenience
    Communication
    The Four P’s of Marketing
  • Freddie’s Pizza: Four P’s of Marketing
    Product (or Service)
    Price
    Place (or Distribution)
    Promotion
  • 18. FREDIIE’S PIZZA: The Four C’s of integrated Marketing communication
    The Four P’s of Marketing
    Consumer
    Cost
    Convenience
    Communication
  • So, how do you market big on a small budget?
  • 22. First, consider the four C’s of IMC
  • 23. The Four C’s of integrated Marketing communication
    Consumer
    Cost
    Convenience
    Communication
  • 24. 1. Consumer
    Who is your potential customer?
  • 25. 2. Cost
    How much should your product (or service) cost to attract consumers and pay your bills?
  • 26. 3. Convenience
    How convenient is your product (or service) for your potential consumer?
  • 27. 4. communication
    How will you tell your best potential customer about the cost and convenience of your product and service?
  • 28. VIDEO from www.SocialMediaEnergy.com
  • 29. So, is social media the answer to marketing BIG on a small budget?
  • 30. Social Media is the Answer ONLY if it fits The Four C’s of integrated Marketing communication for YOUR company!
  • 31. Marketing BIG on a small Budget means you must know YOUR C’s
    Consumer
    Cost
    Convenience
    Communication
  • 32. Thank you for your attention today!
    For a copy of this presentation e-mail ssmith@SBUniv.edu