Marketing Portfolio for Mehera Shaw 2013
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Marketing Portfolio for Mehera Shaw 2013

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A marketing portfolio for Mehera Shaw describing our artisanal lifestyle brand, inspired by Indian textiles, our fair trade manufacturing, artisan prints in organic cottons and our foundation trust ...

A marketing portfolio for Mehera Shaw describing our artisanal lifestyle brand, inspired by Indian textiles, our fair trade manufacturing, artisan prints in organic cottons and our foundation trust for artisan development projects.

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Marketing Portfolio for Mehera Shaw 2013 Presentation Transcript

  • 1. Dress for a sustainable lifestyle Sunday, September 8, 2013
  • 2. Jaipur, Rajasthan, India Artisanal lifestyle brand for the conscious, well-traveled woman. Inspired by the textiles and mystique of India, styled for modern living. Sustainable production studio fully integrated and offering private label services. Non-profit foundation for artisan development. A Sustainable Fashion House Sunday, September 8, 2013
  • 3. Theme: Jal Mahal, the Lake Palace promenade Basant Collection SS14 Sunday, September 8, 2013
  • 4. Theme: Rajasthani Villages Basant Collection SS14 Sunday, September 8, 2013
  • 5. Theme: Rani ka Kila, the queen’s fortress Winter Collection AW13 Sunday, September 8, 2013
  • 6. Product range East-West inspired separates for work and casual wear Feminine styling, relaxed tailoring, comfortable layers Products: women’s wear, accessories, nightwear, homewares, fabric Sunday, September 8, 2013
  • 7. Mehera Shaw staff: Jaipur, Rajasthan, India Production Team Sunday, September 8, 2013
  • 8. Sustainable production • organic cotton • handloom fabrics • energy conservation • fair trade practices • hand printed textiles • high quality for garment longevity Sunday, September 8, 2013
  • 9. Artisan Textiles Hand block printing, Bagru village Sunday, September 8, 2013
  • 10. Wood blocks for printing Sunday, September 8, 2013
  • 11. Sanganeer printing artisan screen printing Sunday, September 8, 2013
  • 12. Earthy tones reflect the return to nature with rich cinnamon, gold, persimmon and port. Smoky filters of blush, pale mauve and stone act as a veil for starker hues of black and pewter. Shibori Japanese Water Color Dabu Resist Trends in prints SS14 Trends to Prints Fabric Collection Sunday, September 8, 2013
  • 13. Sustainable Supplier • fair trade • organic cottons • artisan printed textiles • cradle-to-cradle production Sunday, September 8, 2013
  • 14. Private label • CMT services • pattern/design development • sampling • small-medium capacity • organic fabrics • transparent supply chain • cradle-to-cradle production Sunday, September 8, 2013
  • 15. We are a registered non-profit trust whose mission is to support artisan development projects. Projects include women artisans micro social enterprise: skills training program in upcycled accessories from production scrap. Mehera Shaw Foundation Sunday, September 8, 2013
  • 16. Unique Selling Points • excellence in design • lifestyle separates • high quality & affordability • organic cottons & handloom fabrics • artisan prints • fair trade • sustainable production Sunday, September 8, 2013
  • 17. Opportunities wholesale - franchise - partnering - social investment - internships - private label Partnering for a future Sunday, September 8, 2013