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How to improve your search engine ranking

How to improve your search engine ranking

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Professional SEO Professional SEO Document Transcript

  • How to improve your search engine ranking
    The first thing you should do is make sure you have properly optimized your on site SEO. This means that you should make a proper title, description, keywords, anchor and image tags in your meta tags. Don’t forget to create robots.txt and a site map. That way, the search engines won’t have trouble recognizing what your website is about. By creating a site map, spiders can regularly visit your website and index your content.
    Research your keywords carefully. By using Google’s free tools, like keyword suggestion tool, wonder wheel, Google insights, product search, Google trends, etc. you can find the most searched keyword phrases in your niche. I use Market Samurai. Though not free, it’s terrific software, which will save you a lot of time in your keyword research.
    The oldest and still prominent way of making sure you improve your search engine rankings, is to ensure that your content flows, is rich and inviting, and that the keywords describe your product or service correctly. Appealing to your customers by showing your product or service in a good light and describing it in a way that the reader instantly hits the “buy now” button is invaluable. Content will either make or break a sale so getting it right is imperative. So never underestimate the power of good solid content on your web pages as it will provide you with a good ranking and supply you with traffic which in turn provides you sales. Always keep your content fresh, use keyword rich anchor texts to link to other content on your website.
    Another important way to improve your search engine ranking is by building backlinks. My recent studies show, that page relevancy is not that important. A non relevant PR6 link has more authority than a PR3 relevant link.
    How do you build backlinks?
    There are so many different ways to build links to your website, so choose ways that you think are best for you.
    Some of the backlinking strategies are:
    Article marketing seems to be one of the most effective ways to gain authority backlinks. Submitting articles to article directories not only creates nice backlinks, but also brings a lot of targeted traffic to your website.
    Video marketing is a lot like article marketing. Creating a few simple videos about your website, product or service and distributing them to video sharing websites again creates some nice backlinks and targeted traffic.
    Creating blogs and/or articles on Web 2.0 properties is also one of my favorite backlinking strategies. Websites like blogger.com, scribd.com, vox.com, livejournal.com and squidoo.com have lots of authority in Google’s eyes. They are constantly being crawled so your blog or article can appear high in the rankings fast, especially when you bookmark, ping and send RSS feeds to RSS directories. Putting a keyword rich anchor text below your article will boost your main website rankings also.
    Social bookmarking. Every time you write a new article, you should bookmark it on websites like dig.com, propeller.com, del.ic.io.us and so on.
    You can check your competitors’ backlinks by going to backlinkwatch.com or smartpagerank.com and try to build links on the same websites as they. Try to combine all the links from the first 10 websites in Google – this way you can definitely gain a lot of advantage over your competition.
    Forum commenting and using a signature can also bring you lots of targeted traffic.
    Blog commenting
    Writing press releases
    Creating “linkwheels” or networks of web properties by combining everything above.
    By following the steps outlined above, you will easily improve your search engine rankings, but remember that SEO is not a onetime thing. It requires lots of dedication and if done right, the results will be rewarding.
    If you need help improving your ranking visit our website: Professional SEO