How to use what’s new to develop your business Thom Hadfield, Regional Digital  Strategist, South East Wales
What is DTBFP?• WEFO funded programme tasked with  assisting the convergence area tourism  businesses of Wales in offering...
DTBFP Aims• The Digital Tourism Business Framework  Project will assist tourism businesses and  supporting organisations t...
The vision•   Better equipped tourism industry•   ICT being used collaboratively•   Visitors presented with more informati...
Why?
Why?
Why?http://econsultancy.com/uk/blog/10240-tablet-stats-ipad-still-rules-but-the-competition-is-catching-up
Why?ICT has brought changes in how;• People search for holidays• People book holidays• People act on holidays• People revi...
Why?• 30 Million UK adults access internet everyday• 37% of British Adults conduct all holiday  research online• 26% make ...
What’s on offer?• ICT diagnostics and assessments;• Workshops, training and seminars to assist with  technological develop...
Diagnostics• First 750 fully subsidised, currently at over 500  takenCriteria-• Convergence area tourism businesses• Need ...
Innovative Projects• 53/47% match funded DTBFP/applicant• Up to £150,000 total• Integration of new technologies• Adoption ...
Digital Communities• 53/47% match funded DTBFP/applicant• Up to £200,000 total• Information access• Generation, sharing an...
3 E’s         ShareWales Flickr            Scene setting       Online bookingEntice                          engine       ...
3 E’s
Examples‘Behind the scenes’ communication & collaborationMembers work together digitally• Members forum• Bulletin board• M...
Examples
Infrastructure
SummaryPlanPlan some moreDevise strategy- consider the results!Look at what technology best suits the strategyRecruit/tend...
Any questions?    Thom.hadfield@wales.gsi.gov.uk             07896 917 077http://wales.gov.uk/topics/tourism/digital
Digital Tourism – How to use whats new to develop your business
Digital Tourism – How to use whats new to develop your business
Digital Tourism – How to use whats new to develop your business
Digital Tourism – How to use whats new to develop your business
Digital Tourism – How to use whats new to develop your business
Digital Tourism – How to use whats new to develop your business
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Digital Tourism – How to use whats new to develop your business

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Short presentation to Merthyr Tydfil's Tourism Destination Management Day

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  • The tip of the iceberg…
  • Digital Tourism – How to use whats new to develop your business

    1. 1. How to use what’s new to develop your business Thom Hadfield, Regional Digital Strategist, South East Wales
    2. 2. What is DTBFP?• WEFO funded programme tasked with assisting the convergence area tourism businesses of Wales in offering more through digital means.
    3. 3. DTBFP Aims• The Digital Tourism Business Framework Project will assist tourism businesses and supporting organisations to adopt new technologies.• This will enable them to meet and exceed visitor expectations and become more competitive in the market place as a result.
    4. 4. The vision• Better equipped tourism industry• ICT being used collaboratively• Visitors presented with more information• Full awareness of digital opportunities across Welsh tourism businesses
    5. 5. Why?
    6. 6. Why?
    7. 7. Why?http://econsultancy.com/uk/blog/10240-tablet-stats-ipad-still-rules-but-the-competition-is-catching-up
    8. 8. Why?ICT has brought changes in how;• People search for holidays• People book holidays• People act on holidays• People review holidays
    9. 9. Why?• 30 Million UK adults access internet everyday• 37% of British Adults conduct all holiday research online• 26% make their bookings online• Only 5% don’t use internet when planning a holiday
    10. 10. What’s on offer?• ICT diagnostics and assessments;• Workshops, training and seminars to assist with technological development;• Development of digital communities and innovative pilots;• Sharing of knowledge and content: www.sharewales.com
    11. 11. Diagnostics• First 750 fully subsidised, currently at over 500 takenCriteria-• Convergence area tourism businesses• Need to be graded/listed/accredited with relevant associations.Can sign up online or on paper.
    12. 12. Innovative Projects• 53/47% match funded DTBFP/applicant• Up to £150,000 total• Integration of new technologies• Adoption of crossover technologies and developments• Capital expenditure for legacy projects• Meet and exceed visitor expectations.
    13. 13. Digital Communities• 53/47% match funded DTBFP/applicant• Up to £200,000 total• Information access• Generation, sharing and distribution of tourism content• Building on physical networks• Database builds
    14. 14. 3 E’s ShareWales Flickr Scene setting Online bookingEntice engine Ease of bookingEnhance Augmented Reality Build an App QR trails Try out QR Games Engage withEncourage designers Social Media eMail marketing
    15. 15. 3 E’s
    16. 16. Examples‘Behind the scenes’ communication & collaborationMembers work together digitally• Members forum• Bulletin board• Members directory• Community procurementNot externally facing marketing web site
    17. 17. Examples
    18. 18. Infrastructure
    19. 19. SummaryPlanPlan some moreDevise strategy- consider the results!Look at what technology best suits the strategyRecruit/tender/collaborateMonitor and testImplement
    20. 20. Any questions? Thom.hadfield@wales.gsi.gov.uk 07896 917 077http://wales.gov.uk/topics/tourism/digital

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